A study on students' choice of an academic area / Siti Noor Hayati Mohamed Zawawi, Jamaliah Said and Kahartini Abdul Rahman

Higher education environment has become increasingly competitive and institutions have to entice for students' enrolment. Liberalization of Malaysia government policy in the higher education sector has increased the number of the higher education institutions and enrolment of students both in p...

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Main Authors:	Mohamed Zawawi, Siti Noor Hayati, Said, Jamaliah, Abdul Rahman, Kahartini
Format:	Research Reports
Language:	English
Published:	Research Management Institute (RMI) 2016
Subjects:	Educational psychology Student affairs services. Student personnel administration
Online Access:	http://ir.uitm.edu.my/id/eprint/26295/ http://ir.uitm.edu.my/id/eprint/26295/1/LP_SITI%20NOOR%20HAYATI%20MOHAMED%20ZAWAWI%20RMI%2016_5.pdf

id	uitm-26295
recordtype	eprints
spelling	uitm-262952019-10-21T10:08:56Z http://ir.uitm.edu.my/id/eprint/26295/ A study on students' choice of an academic area / Siti Noor Hayati Mohamed Zawawi, Jamaliah Said and Kahartini Abdul Rahman Mohamed Zawawi, Siti Noor Hayati Said, Jamaliah Abdul Rahman, Kahartini Educational psychology Student affairs services. Student personnel administration Higher education environment has become increasingly competitive and institutions have to entice for students' enrolment. Liberalization of Malaysia government policy in the higher education sector has increased the number of the higher education institutions and enrolment of students both in public and private higher education institutions. Nonetheless, the higher education institutions are faced with difficulties in recruiting the right and number of students. Thus, this study was aimed to identify the important factors that have an influence on students' choice of an academic programme and area. The data were captured using a questionnaire and only 1107 data were analysed using the SPSS software. The results from the descriptive analyses show that the students preferred most the science and technology academic area and the most important factor is the job prospect followed by the having an interest in the programme, while the important persons not surprisingly the parents, followed by the teacher that the students considered important in deciding the academic programme. The results from the Chi-Square tests show there is a statistically significant association between fees and preferred academic area; and between having an interest in the academic programme and preferred academic area, while all persons have no statistically significant associations with the preferred academic area. Finally, the male students differed significantly from the female students in terms of preferred academic area, however coincidentally, both the female and male students preferred most the science and technology area. The findings would be beneficial to the higher education authority to plan strategically and to improve on the marketing strategy for recruiting students that could align the interest of the students with that of the higher institutions and the government. Research Management Institute (RMI) 2016 Research Reports NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26295/1/LP_SITI%20NOOR%20HAYATI%20MOHAMED%20ZAWAWI%20RMI%2016_5.pdf Mohamed Zawawi, Siti Noor Hayati and Said, Jamaliah and Abdul Rahman, Kahartini (2016) A study on students' choice of an academic area / Siti Noor Hayati Mohamed Zawawi, Jamaliah Said and Kahartini Abdul Rahman. [Research Reports] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Educational psychology Student affairs services. Student personnel administration
spellingShingle	Educational psychology Student affairs services. Student personnel administration Mohamed Zawawi, Siti Noor Hayati Said, Jamaliah Abdul Rahman, Kahartini A study on students' choice of an academic area / Siti Noor Hayati Mohamed Zawawi, Jamaliah Said and Kahartini Abdul Rahman
description	Higher education environment has become increasingly competitive and institutions have to entice for students' enrolment. Liberalization of Malaysia government policy in the higher education sector has increased the number of the higher education institutions and enrolment of students both in public and private higher education institutions. Nonetheless, the higher education institutions are faced with difficulties in recruiting the right and number of students. Thus, this study was aimed to identify the important factors that have an influence on students' choice of an academic programme and area. The data were captured using a questionnaire and only 1107 data were analysed using the SPSS software. The results from the descriptive analyses show that the students preferred most the science and technology academic area and the most important factor is the job prospect followed by the having an interest in the programme, while the important persons not surprisingly the parents, followed by the teacher that the students considered important in deciding the academic programme. The results from the Chi-Square tests show there is a statistically significant association between fees and preferred academic area; and between having an interest in the academic programme and preferred academic area, while all persons have no statistically significant associations with the preferred academic area. Finally, the male students differed significantly from the female students in terms of preferred academic area, however coincidentally, both the female and male students preferred most the science and technology area. The findings would be beneficial to the higher education authority to plan strategically and to improve on the marketing strategy for recruiting students that could align the interest of the students with that of the higher institutions and the government.
format	Research Reports
author	Mohamed Zawawi, Siti Noor Hayati Said, Jamaliah Abdul Rahman, Kahartini
author_facet	Mohamed Zawawi, Siti Noor Hayati Said, Jamaliah Abdul Rahman, Kahartini
author_sort	Mohamed Zawawi, Siti Noor Hayati
title	A study on students' choice of an academic area / Siti Noor Hayati Mohamed Zawawi, Jamaliah Said and Kahartini Abdul Rahman
title_short	A study on students' choice of an academic area / Siti Noor Hayati Mohamed Zawawi, Jamaliah Said and Kahartini Abdul Rahman
title_full	A study on students' choice of an academic area / Siti Noor Hayati Mohamed Zawawi, Jamaliah Said and Kahartini Abdul Rahman
title_fullStr	A study on students' choice of an academic area / Siti Noor Hayati Mohamed Zawawi, Jamaliah Said and Kahartini Abdul Rahman
title_full_unstemmed	A study on students' choice of an academic area / Siti Noor Hayati Mohamed Zawawi, Jamaliah Said and Kahartini Abdul Rahman
title_sort	study on students' choice of an academic area / siti noor hayati mohamed zawawi, jamaliah said and kahartini abdul rahman
publisher	Research Management Institute (RMI)
publishDate	2016
url	http://ir.uitm.edu.my/id/eprint/26295/ http://ir.uitm.edu.my/id/eprint/26295/1/LP_SITI%20NOOR%20HAYATI%20MOHAMED%20ZAWAWI%20RMI%2016_5.pdf
first_indexed	2023-09-18T23:16:36Z
last_indexed	2023-09-18T23:16:36Z
_version_	1777419153888509952

A study on students' choice of an academic area / Siti Noor Hayati Mohamed Zawawi, Jamaliah Said and Kahartini Abdul Rahman

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