A study on implementing promotion strategy in Kolej Yayasan Melaka / Nur’ain Saad

Promotion is used to communicate with customers with respect to product offerings. Promotion has a key role in determining profitability and market success and is one of the key “Four Ps” of the marketing mix. The tools that can be employed in the promotional mix include: advertising; direct marketi...

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Bibliographic Details
Main Author:	Saad, Nur’ain
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2015
Subjects:	Direct marketing. Multilevel marketing Marketing research. Marketing research companies. Sales forecasting Advertising
Online Access:	http://ir.uitm.edu.my/id/eprint/26225/ http://ir.uitm.edu.my/id/eprint/26225/1/PPb_NUR%E2%80%99AIN%20SAAD%20BM%20M%2015_5.pdf

id	uitm-26225
recordtype	eprints
spelling	uitm-262252020-01-23T06:59:46Z http://ir.uitm.edu.my/id/eprint/26225/ A study on implementing promotion strategy in Kolej Yayasan Melaka / Nur’ain Saad Saad, Nur’ain Direct marketing. Multilevel marketing Marketing research. Marketing research companies. Sales forecasting Advertising Promotion is used to communicate with customers with respect to product offerings. Promotion has a key role in determining profitability and market success and is one of the key “Four Ps” of the marketing mix. The tools that can be employed in the promotional mix include: advertising; direct marketing; sales promotion; public relations and publicity; personal selling and sponsorship. The purpose of this study is to present implementation promotion strategy in Kolej Yayasan Melaka where the promotion strategy is one in marketing mix element and it’s important to company take as a marketing strategy for attract student study at Kolej Yayasan Melaka. The study is conceptual based on a review of academic literature on promotion strategy in major marketing journal. These study present selected references classified by key marketing strategy topic for further pursuit by interested readers. This study also reflects my experience and view based on practical training at Kolej Yayasan Melaka and trade journals. Faculty of Business and Management 2015 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26225/1/PPb_NUR%E2%80%99AIN%20SAAD%20BM%20M%2015_5.pdf Saad, Nur’ain (2015) A study on implementing promotion strategy in Kolej Yayasan Melaka / Nur’ain Saad. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Direct marketing. Multilevel marketing Marketing research. Marketing research companies. Sales forecasting Advertising
spellingShingle	Direct marketing. Multilevel marketing Marketing research. Marketing research companies. Sales forecasting Advertising Saad, Nur’ain A study on implementing promotion strategy in Kolej Yayasan Melaka / Nur’ain Saad
description	Promotion is used to communicate with customers with respect to product offerings. Promotion has a key role in determining profitability and market success and is one of the key “Four Ps” of the marketing mix. The tools that can be employed in the promotional mix include: advertising; direct marketing; sales promotion; public relations and publicity; personal selling and sponsorship. The purpose of this study is to present implementation promotion strategy in Kolej Yayasan Melaka where the promotion strategy is one in marketing mix element and it’s important to company take as a marketing strategy for attract student study at Kolej Yayasan Melaka. The study is conceptual based on a review of academic literature on promotion strategy in major marketing journal. These study present selected references classified by key marketing strategy topic for further pursuit by interested readers. This study also reflects my experience and view based on practical training at Kolej Yayasan Melaka and trade journals.
format	Student Project
author	Saad, Nur’ain
author_facet	Saad, Nur’ain
author_sort	Saad, Nur’ain
title	A study on implementing promotion strategy in Kolej Yayasan Melaka / Nur’ain Saad
title_short	A study on implementing promotion strategy in Kolej Yayasan Melaka / Nur’ain Saad
title_full	A study on implementing promotion strategy in Kolej Yayasan Melaka / Nur’ain Saad
title_fullStr	A study on implementing promotion strategy in Kolej Yayasan Melaka / Nur’ain Saad
title_full_unstemmed	A study on implementing promotion strategy in Kolej Yayasan Melaka / Nur’ain Saad
title_sort	study on implementing promotion strategy in kolej yayasan melaka / nur’ain saad
publisher	Faculty of Business and Management
publishDate	2015
url	http://ir.uitm.edu.my/id/eprint/26225/ http://ir.uitm.edu.my/id/eprint/26225/1/PPb_NUR%E2%80%99AIN%20SAAD%20BM%20M%2015_5.pdf
first_indexed	2023-09-18T23:16:26Z
last_indexed	2023-09-18T23:16:26Z
_version_	1777419143589396480

A study on implementing promotion strategy in Kolej Yayasan Melaka / Nur’ain Saad

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