Purchase intention towards family takaful products among lecturers in Universiti Teknologi MARA Kampus Bandaraya Melaka / Nur Syamimi Kamaruzuki and Zunnur Afiqah Ramlan

This research is focused to conducting the study of purchase intention towards Family Takaful products among lecturers UiTM Kampus Bandaraya Melaka. Takaful is one the financial Islamic that provide by the Takaful Operator follow on Shariah Compliance. This research has four factors that influencing...

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Main Authors:	Kamaruzuki, Nur Syamimi, Ramlan, Zunnur Afiqah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Awareness Insurance Finance, Islamic
Online Access:	http://ir.uitm.edu.my/id/eprint/26203/ http://ir.uitm.edu.my/id/eprint/26203/1/PPb_NUR%20SYAMIMI%20KAMARUZUKI%20BM%20M%2014_5.pdf

id	uitm-26203
recordtype	eprints
spelling	uitm-262032020-01-17T01:10:29Z http://ir.uitm.edu.my/id/eprint/26203/ Purchase intention towards family takaful products among lecturers in Universiti Teknologi MARA Kampus Bandaraya Melaka / Nur Syamimi Kamaruzuki and Zunnur Afiqah Ramlan Kamaruzuki, Nur Syamimi Ramlan, Zunnur Afiqah Awareness Insurance Finance, Islamic This research is focused to conducting the study of purchase intention towards Family Takaful products among lecturers UiTM Kampus Bandaraya Melaka. Takaful is one the financial Islamic that provide by the Takaful Operator follow on Shariah Compliance. This research has four factors that influencing that purchase intention towards Family Takaful products among lecturers UiTM Kampus Bandaraya Melaka which are awareness, promotion, trust and religiosity. The objective of this study are (1) To analyse the elements that will attract lecturers to purchase Family Takaful (2) To invest whether product offerings plays an important role to enhance purchase of Family Takaful (3) To recommended in increasing purchasing Family Takaful products among lecturers in UiTM Kampus Bandaraya Melaka. The respondent are among lecturers in UiTM Kampus Bandaraya Melaka and 100 questionnaires has been distribute among them. The sampling technique that was researcher used is convenience technique. This researcher was done finding by using reliability test, descriptive statistic and correlation test. The result show that purchase intention towards Family Takaful products among lecturers UiTM Kampus Bandaraya Melaka is good but Takaful operator or organization still have to increase the awareness of people based on religiosity, make an improvement of promotion and increase the trust of customer toward Takaful to gain the profit on the organization. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26203/1/PPb_NUR%20SYAMIMI%20KAMARUZUKI%20BM%20M%2014_5.pdf Kamaruzuki, Nur Syamimi and Ramlan, Zunnur Afiqah (2014) Purchase intention towards family takaful products among lecturers in Universiti Teknologi MARA Kampus Bandaraya Melaka / Nur Syamimi Kamaruzuki and Zunnur Afiqah Ramlan. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Awareness Insurance Finance, Islamic
spellingShingle	Awareness Insurance Finance, Islamic Kamaruzuki, Nur Syamimi Ramlan, Zunnur Afiqah Purchase intention towards family takaful products among lecturers in Universiti Teknologi MARA Kampus Bandaraya Melaka / Nur Syamimi Kamaruzuki and Zunnur Afiqah Ramlan
description	This research is focused to conducting the study of purchase intention towards Family Takaful products among lecturers UiTM Kampus Bandaraya Melaka. Takaful is one the financial Islamic that provide by the Takaful Operator follow on Shariah Compliance. This research has four factors that influencing that purchase intention towards Family Takaful products among lecturers UiTM Kampus Bandaraya Melaka which are awareness, promotion, trust and religiosity. The objective of this study are (1) To analyse the elements that will attract lecturers to purchase Family Takaful (2) To invest whether product offerings plays an important role to enhance purchase of Family Takaful (3) To recommended in increasing purchasing Family Takaful products among lecturers in UiTM Kampus Bandaraya Melaka. The respondent are among lecturers in UiTM Kampus Bandaraya Melaka and 100 questionnaires has been distribute among them. The sampling technique that was researcher used is convenience technique. This researcher was done finding by using reliability test, descriptive statistic and correlation test. The result show that purchase intention towards Family Takaful products among lecturers UiTM Kampus Bandaraya Melaka is good but Takaful operator or organization still have to increase the awareness of people based on religiosity, make an improvement of promotion and increase the trust of customer toward Takaful to gain the profit on the organization.
format	Student Project
author	Kamaruzuki, Nur Syamimi Ramlan, Zunnur Afiqah
author_facet	Kamaruzuki, Nur Syamimi Ramlan, Zunnur Afiqah
author_sort	Kamaruzuki, Nur Syamimi
title	Purchase intention towards family takaful products among lecturers in Universiti Teknologi MARA Kampus Bandaraya Melaka / Nur Syamimi Kamaruzuki and Zunnur Afiqah Ramlan
title_short	Purchase intention towards family takaful products among lecturers in Universiti Teknologi MARA Kampus Bandaraya Melaka / Nur Syamimi Kamaruzuki and Zunnur Afiqah Ramlan
title_full	Purchase intention towards family takaful products among lecturers in Universiti Teknologi MARA Kampus Bandaraya Melaka / Nur Syamimi Kamaruzuki and Zunnur Afiqah Ramlan
title_fullStr	Purchase intention towards family takaful products among lecturers in Universiti Teknologi MARA Kampus Bandaraya Melaka / Nur Syamimi Kamaruzuki and Zunnur Afiqah Ramlan
title_full_unstemmed	Purchase intention towards family takaful products among lecturers in Universiti Teknologi MARA Kampus Bandaraya Melaka / Nur Syamimi Kamaruzuki and Zunnur Afiqah Ramlan
title_sort	purchase intention towards family takaful products among lecturers in universiti teknologi mara kampus bandaraya melaka / nur syamimi kamaruzuki and zunnur afiqah ramlan
publisher	Faculty of Business and Management
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/26203/ http://ir.uitm.edu.my/id/eprint/26203/1/PPb_NUR%20SYAMIMI%20KAMARUZUKI%20BM%20M%2014_5.pdf
first_indexed	2023-09-18T23:16:24Z
last_indexed	2023-09-18T23:16:24Z
_version_	1777419140808572928

Purchase intention towards family takaful products among lecturers in Universiti Teknologi MARA Kampus Bandaraya Melaka / Nur Syamimi Kamaruzuki and Zunnur Afiqah Ramlan

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