Assessing future sponsors’ perceived value, attitude and willingness to sponsor trust schools program / Zaitun Udari, Nurfatin Ramlan and Muhammad Amir Amirul Mohamad
Sponsorship is an important marketing tool in attracting parties to participate and provide support or assistance either in terms of finance, expertise, knowledge, or services in any event, project or program. In the context of the education industry in transforming the Malaysian education system th...
| Main Authors: | , , |
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| Format: | Student Project |
| Language: | English |
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Arshad Ayub Graduate Business School
2018
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/26199/ http://ir.uitm.edu.my/id/eprint/26199/1/PPm_ZAITUN%20UDARI%20AAGS%2018_5.pdf |