Customer purchase intention towards Takaful Insurance of Perbadanan Melaka Holdings Sdn. Bhd. (PMH) / Shahrizal Shamsuddin and Mat Faris Mohd Taib
Takaful is an insurance scheme that is Shariah compliant. Globally, the Takaful industry has been growing rapidly, appealing to both Muslims and non-Muslims. The industry is expected to grow by 15-20% annually with contributions expected to reach USD20 billion by 2017. However, the penetration rate...
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| Format: | Student Project |
| Language: | English |
| Published: |
Arshad Ayub Graduate Business School
2018
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/26194/ http://ir.uitm.edu.my/id/eprint/26194/1/PPm_SHAHRIZAL%20SHAMSUDDIN%20AAGS%2018_5.pdf |