Customer purchase intention towards Takaful Insurance of Perbadanan Melaka Holdings Sdn. Bhd. (PMH) / Shahrizal Shamsuddin and Mat Faris Mohd Taib

Takaful is an insurance scheme that is Shariah compliant. Globally, the Takaful industry has been growing rapidly, appealing to both Muslims and non-Muslims. The industry is expected to grow by 15-20% annually with contributions expected to reach USD20 billion by 2017. However, the penetration rate...

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Main Authors:	Shamsuddin, Shahrizal, Mohd Taib, Mat Faris
Format:	Student Project
Language:	English
Published:	Arshad Ayub Graduate Business School 2018
Subjects:	Customer services. Customer relations Insurance
Online Access:	http://ir.uitm.edu.my/id/eprint/26194/ http://ir.uitm.edu.my/id/eprint/26194/1/PPm_SHAHRIZAL%20SHAMSUDDIN%20AAGS%2018_5.pdf

id	uitm-26194
recordtype	eprints
spelling	uitm-261942019-10-15T07:32:47Z http://ir.uitm.edu.my/id/eprint/26194/ Customer purchase intention towards Takaful Insurance of Perbadanan Melaka Holdings Sdn. Bhd. (PMH) / Shahrizal Shamsuddin and Mat Faris Mohd Taib Shamsuddin, Shahrizal Mohd Taib, Mat Faris Customer services. Customer relations Insurance Takaful is an insurance scheme that is Shariah compliant. Globally, the Takaful industry has been growing rapidly, appealing to both Muslims and non-Muslims. The industry is expected to grow by 15-20% annually with contributions expected to reach USD20 billion by 2017. However, the penetration rate for Takaful Insurance in Malaysia remained small, which indicates a significant opportunity for future growth. This study is aimed at investigating the factors influencing the Islamic insurance purchasing intention among Malaysian. Challenges that are facing the takaful industry in Malaysia ranging from competitive elements, customers knowledge, demand for better products choice, perception of customers, services quality and more friendly practices from takaful operators including its insurance agents. The main purpose of this paper is to identify the factors that influence the customers purchasing intention of Takaful Insurance offered by corporate insurance agent, Perbadanan Melaka Holdings Sdn. Bhd. This study focused on the working income group, insurance clients and people with no insurance coverage living in Melaka. Based on the output from questionnaire distributed to 300 respondents using convenience sampling and analysed using specific business tools and regression analysis, the result from this investigation indicated that customer knowledge, perception of customer and service quality were significantly correlated with customer purchasing intention of Takafu Insurance offered by Perbadanan Melaka Holdings Sdn. Bhd. The findings were seen consistent with the hypotheses formulated by previous study and can be applied to strengthen the Takaful Insurance in Malaysia. Arshad Ayub Graduate Business School 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26194/1/PPm_SHAHRIZAL%20SHAMSUDDIN%20AAGS%2018_5.pdf Shamsuddin, Shahrizal and Mohd Taib, Mat Faris (2018) Customer purchase intention towards Takaful Insurance of Perbadanan Melaka Holdings Sdn. Bhd. (PMH) / Shahrizal Shamsuddin and Mat Faris Mohd Taib. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Customer services. Customer relations Insurance
spellingShingle	Customer services. Customer relations Insurance Shamsuddin, Shahrizal Mohd Taib, Mat Faris Customer purchase intention towards Takaful Insurance of Perbadanan Melaka Holdings Sdn. Bhd. (PMH) / Shahrizal Shamsuddin and Mat Faris Mohd Taib
description	Takaful is an insurance scheme that is Shariah compliant. Globally, the Takaful industry has been growing rapidly, appealing to both Muslims and non-Muslims. The industry is expected to grow by 15-20% annually with contributions expected to reach USD20 billion by 2017. However, the penetration rate for Takaful Insurance in Malaysia remained small, which indicates a significant opportunity for future growth. This study is aimed at investigating the factors influencing the Islamic insurance purchasing intention among Malaysian. Challenges that are facing the takaful industry in Malaysia ranging from competitive elements, customers knowledge, demand for better products choice, perception of customers, services quality and more friendly practices from takaful operators including its insurance agents. The main purpose of this paper is to identify the factors that influence the customers purchasing intention of Takaful Insurance offered by corporate insurance agent, Perbadanan Melaka Holdings Sdn. Bhd. This study focused on the working income group, insurance clients and people with no insurance coverage living in Melaka. Based on the output from questionnaire distributed to 300 respondents using convenience sampling and analysed using specific business tools and regression analysis, the result from this investigation indicated that customer knowledge, perception of customer and service quality were significantly correlated with customer purchasing intention of Takafu Insurance offered by Perbadanan Melaka Holdings Sdn. Bhd. The findings were seen consistent with the hypotheses formulated by previous study and can be applied to strengthen the Takaful Insurance in Malaysia.
format	Student Project
author	Shamsuddin, Shahrizal Mohd Taib, Mat Faris
author_facet	Shamsuddin, Shahrizal Mohd Taib, Mat Faris
author_sort	Shamsuddin, Shahrizal
title	Customer purchase intention towards Takaful Insurance of Perbadanan Melaka Holdings Sdn. Bhd. (PMH) / Shahrizal Shamsuddin and Mat Faris Mohd Taib
title_short	Customer purchase intention towards Takaful Insurance of Perbadanan Melaka Holdings Sdn. Bhd. (PMH) / Shahrizal Shamsuddin and Mat Faris Mohd Taib
title_full	Customer purchase intention towards Takaful Insurance of Perbadanan Melaka Holdings Sdn. Bhd. (PMH) / Shahrizal Shamsuddin and Mat Faris Mohd Taib
title_fullStr	Customer purchase intention towards Takaful Insurance of Perbadanan Melaka Holdings Sdn. Bhd. (PMH) / Shahrizal Shamsuddin and Mat Faris Mohd Taib
title_full_unstemmed	Customer purchase intention towards Takaful Insurance of Perbadanan Melaka Holdings Sdn. Bhd. (PMH) / Shahrizal Shamsuddin and Mat Faris Mohd Taib
title_sort	customer purchase intention towards takaful insurance of perbadanan melaka holdings sdn. bhd. (pmh) / shahrizal shamsuddin and mat faris mohd taib
publisher	Arshad Ayub Graduate Business School
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/26194/ http://ir.uitm.edu.my/id/eprint/26194/1/PPm_SHAHRIZAL%20SHAMSUDDIN%20AAGS%2018_5.pdf
first_indexed	2023-09-18T23:16:22Z
last_indexed	2023-09-18T23:16:22Z
_version_	1777419139488415744

Customer purchase intention towards Takaful Insurance of Perbadanan Melaka Holdings Sdn. Bhd. (PMH) / Shahrizal Shamsuddin and Mat Faris Mohd Taib

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