Determinants of SME's depositors retention in Maybank / Nor Samsinah Yahaya, Nadhirah Alman Ahmad Nordin And Amiza Lina Nawari

Malayan Banking Bhd (Maybank) is experiencing a critical challenge in retaining their SME's depositors mainly in Selangor region. Their decline in deposit is alarming and worsened over the year. This has led to possibility the decrease in revenue for the performance year 2018. As such,...

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Main Authors:	Yahaya, Nor Samsinah, Ahmad Nordin, Nadhirah Alman, Nawari, Amiza Lina
Format:	Student Project
Language:	English
Published:	Arshad Ayub Graduate Business School 2018
Subjects:	Small business
Online Access:	http://ir.uitm.edu.my/id/eprint/26177/ http://ir.uitm.edu.my/id/eprint/26177/1/PPm_NOR%20SAMSINAH%20YAHYA%20AAGS%20%2018_5.pdf

id	uitm-26177
recordtype	eprints
spelling	uitm-261772019-11-18T03:15:52Z http://ir.uitm.edu.my/id/eprint/26177/ Determinants of SME's depositors retention in Maybank / Nor Samsinah Yahaya, Nadhirah Alman Ahmad Nordin And Amiza Lina Nawari Yahaya, Nor Samsinah Ahmad Nordin, Nadhirah Alman Nawari, Amiza Lina Small business Malayan Banking Bhd (Maybank) is experiencing a critical challenge in retaining their SME's depositors mainly in Selangor region. Their decline in deposit is alarming and worsened over the year. This has led to possibility the decrease in revenue for the performance year 2018. As such, this study has focused on examining the determinants of SME's depositor retention in Maybank. Specifically, this study investigated the influence of pricing, customer relationship, responsiveness and reliability towards retention of SME's depositors. The simple random sampling technique was used to sample 131 respondents from Selangor region namely Shah Alam, Subang and Kajang. The results of multiple regression analysis show that reliability, pricing, customer relationship, responsiveness and retention of SME's depositors are significant. Out of the four variables, pricing showed the greatest influence on retention of SME's depositors (p=O.39S, p<O.OS). Pricing as according to Jain & Tarannum Syed, 2017, was the main factor reason behind any customer retention that, when it is significant and able to attract a new customer, it is a higher and main issue in mounting loyalty and retaining customer. Therefore, it is suggested that Maybank to place more attention at the price mechanism as it is pari of the critical strategy in retaining their SME's depositor. This includes, providing the best flexible rate of return, fair pricing and the best interest rate that eventually become the best factor which customers would views it as value thus led to SME's loyalty and eventually retaining the SME's depositors. Arshad Ayub Graduate Business School 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26177/1/PPm_NOR%20SAMSINAH%20YAHYA%20AAGS%20%2018_5.pdf Yahaya, Nor Samsinah and Ahmad Nordin, Nadhirah Alman and Nawari, Amiza Lina (2018) Determinants of SME's depositors retention in Maybank / Nor Samsinah Yahaya, Nadhirah Alman Ahmad Nordin And Amiza Lina Nawari. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Small business
spellingShingle	Small business Yahaya, Nor Samsinah Ahmad Nordin, Nadhirah Alman Nawari, Amiza Lina Determinants of SME's depositors retention in Maybank / Nor Samsinah Yahaya, Nadhirah Alman Ahmad Nordin And Amiza Lina Nawari
description	Malayan Banking Bhd (Maybank) is experiencing a critical challenge in retaining their SME's depositors mainly in Selangor region. Their decline in deposit is alarming and worsened over the year. This has led to possibility the decrease in revenue for the performance year 2018. As such, this study has focused on examining the determinants of SME's depositor retention in Maybank. Specifically, this study investigated the influence of pricing, customer relationship, responsiveness and reliability towards retention of SME's depositors. The simple random sampling technique was used to sample 131 respondents from Selangor region namely Shah Alam, Subang and Kajang. The results of multiple regression analysis show that reliability, pricing, customer relationship, responsiveness and retention of SME's depositors are significant. Out of the four variables, pricing showed the greatest influence on retention of SME's depositors (p=O.39S, p<O.OS). Pricing as according to Jain & Tarannum Syed, 2017, was the main factor reason behind any customer retention that, when it is significant and able to attract a new customer, it is a higher and main issue in mounting loyalty and retaining customer. Therefore, it is suggested that Maybank to place more attention at the price mechanism as it is pari of the critical strategy in retaining their SME's depositor. This includes, providing the best flexible rate of return, fair pricing and the best interest rate that eventually become the best factor which customers would views it as value thus led to SME's loyalty and eventually retaining the SME's depositors.
format	Student Project
author	Yahaya, Nor Samsinah Ahmad Nordin, Nadhirah Alman Nawari, Amiza Lina
author_facet	Yahaya, Nor Samsinah Ahmad Nordin, Nadhirah Alman Nawari, Amiza Lina
author_sort	Yahaya, Nor Samsinah
title	Determinants of SME's depositors retention in Maybank / Nor Samsinah Yahaya, Nadhirah Alman Ahmad Nordin And Amiza Lina Nawari
title_short	Determinants of SME's depositors retention in Maybank / Nor Samsinah Yahaya, Nadhirah Alman Ahmad Nordin And Amiza Lina Nawari
title_full	Determinants of SME's depositors retention in Maybank / Nor Samsinah Yahaya, Nadhirah Alman Ahmad Nordin And Amiza Lina Nawari
title_fullStr	Determinants of SME's depositors retention in Maybank / Nor Samsinah Yahaya, Nadhirah Alman Ahmad Nordin And Amiza Lina Nawari
title_full_unstemmed	Determinants of SME's depositors retention in Maybank / Nor Samsinah Yahaya, Nadhirah Alman Ahmad Nordin And Amiza Lina Nawari
title_sort	determinants of sme's depositors retention in maybank / nor samsinah yahaya, nadhirah alman ahmad nordin and amiza lina nawari
publisher	Arshad Ayub Graduate Business School
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/26177/ http://ir.uitm.edu.my/id/eprint/26177/1/PPm_NOR%20SAMSINAH%20YAHYA%20AAGS%20%2018_5.pdf
first_indexed	2023-09-18T23:16:20Z
last_indexed	2023-09-18T23:16:20Z
_version_	1777419137295843328

Determinants of SME's depositors retention in Maybank / Nor Samsinah Yahaya, Nadhirah Alman Ahmad Nordin And Amiza Lina Nawari

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