Relationship between employees’ demographic and attitude towards digitalization readiness: the case of AEON Co. (M) Bhd. / Anuar Fariz Shuaid, Khadijah Meor Ahmad Fadzil and Khairina Ahmad Khir

In recent years, we have seen a huge shift in the retail industries where e-commerce has been growing rapidly. Industrialization 4.0 has further pushed companies to become more technology savvy by adopting the latest technology in business processes for better efficiency and for the convenience of c...

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Main Authors:	Shuaid, Anuar Fariz, Meor Ahmad Fadzil, Khadijah, Ahmad Khir, Khairina
Format:	Student Project
Language:	English
Published:	Arshad Ayub Graduate Business School 2018
Subjects:	Customer services. Customer relations Electronic commerce
Online Access:	http://ir.uitm.edu.my/id/eprint/26144/ http://ir.uitm.edu.my/id/eprint/26144/1/PPm_ANUAR%20FARIZ%20SHUAID%20AAGS%2018_5.pdf

id	uitm-26144
recordtype	eprints
spelling	uitm-261442019-11-18T03:38:44Z http://ir.uitm.edu.my/id/eprint/26144/ Relationship between employees’ demographic and attitude towards digitalization readiness: the case of AEON Co. (M) Bhd. / Anuar Fariz Shuaid, Khadijah Meor Ahmad Fadzil and Khairina Ahmad Khir Shuaid, Anuar Fariz Meor Ahmad Fadzil, Khadijah Ahmad Khir, Khairina Customer services. Customer relations Electronic commerce In recent years, we have seen a huge shift in the retail industries where e-commerce has been growing rapidly. Industrialization 4.0 has further pushed companies to become more technology savvy by adopting the latest technology in business processes for better efficiency and for the convenience of customers. With the increase of e-commerce giants into Malaysia’s retail market, it has become crucial for companies such as AEON to adapt to the digital wave by adopting the latest technologies in its business. However, adopting the business with digital technology can only be effective if the employees are well prepared and equipped with the right mind-sets and tools. Therefore, this study helps AEON to identify the dominant attitudinal factors in influencing employees’ digitalization, as well as examining the effect of demographic as moderating factors towards employees’ digitalization readiness. The research methodology involves surveys conducted among 166 employees at the AEON HQ followed by quantitative analysis. In depth personal interviews and situational analysis are also performed to identify the strengths, weaknesses, opportunities, and threats of AEON. This study has adopted the Technology Readiness Index (TRI) and Unified Theory of Acceptance and Use of Technology (UTAUT) in developing the theoretical framework. Towards this end, AEON can be informed of the readiness level among its employees and strategize to meet the digitalization adaptation. This can be achieved by strengthening the Human Resources practices, enhancing leadership role in cultivating new organizational culture, and enabling sufficient IT infrastructure for its employees. Arshad Ayub Graduate Business School 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26144/1/PPm_ANUAR%20FARIZ%20SHUAID%20AAGS%2018_5.pdf Shuaid, Anuar Fariz and Meor Ahmad Fadzil, Khadijah and Ahmad Khir, Khairina (2018) Relationship between employees’ demographic and attitude towards digitalization readiness: the case of AEON Co. (M) Bhd. / Anuar Fariz Shuaid, Khadijah Meor Ahmad Fadzil and Khairina Ahmad Khir. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Customer services. Customer relations Electronic commerce
spellingShingle	Customer services. Customer relations Electronic commerce Shuaid, Anuar Fariz Meor Ahmad Fadzil, Khadijah Ahmad Khir, Khairina Relationship between employees’ demographic and attitude towards digitalization readiness: the case of AEON Co. (M) Bhd. / Anuar Fariz Shuaid, Khadijah Meor Ahmad Fadzil and Khairina Ahmad Khir
description	In recent years, we have seen a huge shift in the retail industries where e-commerce has been growing rapidly. Industrialization 4.0 has further pushed companies to become more technology savvy by adopting the latest technology in business processes for better efficiency and for the convenience of customers. With the increase of e-commerce giants into Malaysia’s retail market, it has become crucial for companies such as AEON to adapt to the digital wave by adopting the latest technologies in its business. However, adopting the business with digital technology can only be effective if the employees are well prepared and equipped with the right mind-sets and tools. Therefore, this study helps AEON to identify the dominant attitudinal factors in influencing employees’ digitalization, as well as examining the effect of demographic as moderating factors towards employees’ digitalization readiness. The research methodology involves surveys conducted among 166 employees at the AEON HQ followed by quantitative analysis. In depth personal interviews and situational analysis are also performed to identify the strengths, weaknesses, opportunities, and threats of AEON. This study has adopted the Technology Readiness Index (TRI) and Unified Theory of Acceptance and Use of Technology (UTAUT) in developing the theoretical framework. Towards this end, AEON can be informed of the readiness level among its employees and strategize to meet the digitalization adaptation. This can be achieved by strengthening the Human Resources practices, enhancing leadership role in cultivating new organizational culture, and enabling sufficient IT infrastructure for its employees.
format	Student Project
author	Shuaid, Anuar Fariz Meor Ahmad Fadzil, Khadijah Ahmad Khir, Khairina
author_facet	Shuaid, Anuar Fariz Meor Ahmad Fadzil, Khadijah Ahmad Khir, Khairina
author_sort	Shuaid, Anuar Fariz
title	Relationship between employees’ demographic and attitude towards digitalization readiness: the case of AEON Co. (M) Bhd. / Anuar Fariz Shuaid, Khadijah Meor Ahmad Fadzil and Khairina Ahmad Khir
title_short	Relationship between employees’ demographic and attitude towards digitalization readiness: the case of AEON Co. (M) Bhd. / Anuar Fariz Shuaid, Khadijah Meor Ahmad Fadzil and Khairina Ahmad Khir
title_full	Relationship between employees’ demographic and attitude towards digitalization readiness: the case of AEON Co. (M) Bhd. / Anuar Fariz Shuaid, Khadijah Meor Ahmad Fadzil and Khairina Ahmad Khir
title_fullStr	Relationship between employees’ demographic and attitude towards digitalization readiness: the case of AEON Co. (M) Bhd. / Anuar Fariz Shuaid, Khadijah Meor Ahmad Fadzil and Khairina Ahmad Khir
title_full_unstemmed	Relationship between employees’ demographic and attitude towards digitalization readiness: the case of AEON Co. (M) Bhd. / Anuar Fariz Shuaid, Khadijah Meor Ahmad Fadzil and Khairina Ahmad Khir
title_sort	relationship between employees’ demographic and attitude towards digitalization readiness: the case of aeon co. (m) bhd. / anuar fariz shuaid, khadijah meor ahmad fadzil and khairina ahmad khir
publisher	Arshad Ayub Graduate Business School
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/26144/ http://ir.uitm.edu.my/id/eprint/26144/1/PPm_ANUAR%20FARIZ%20SHUAID%20AAGS%2018_5.pdf
first_indexed	2023-09-18T23:16:16Z
last_indexed	2023-09-18T23:16:16Z
_version_	1777419133185425408

Relationship between employees’ demographic and attitude towards digitalization readiness: the case of AEON Co. (M) Bhd. / Anuar Fariz Shuaid, Khadijah Meor Ahmad Fadzil and Khairina Ahmad Khir

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