The awareness of BBA student in UiTM Malacca City Campus towards unit trust investment with Amanah Saham Nasional Berhad: a research study of Amanah Saham Nasional Berhad (ASNB) / Nur Muhammad Mohammmad Noh

Every single company needs strategies in order to survive or to become a leader in the market nowadays, therefore a study towards findings the suitable strategies for Amanah Saham Nasional Berhad had been carried out. The purpose of the study is to identify the awareness of BBA student from UiTM Mal...

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Bibliographic Details
Main Author:	Mohammmad Noh, Nur Muhammad
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2012
Subjects:	Awareness Investment companies. Investment trusts. Mutual funds Melaka Universiti Teknologi MARA
Online Access:	http://ir.uitm.edu.my/id/eprint/26130/ http://ir.uitm.edu.my/id/eprint/26130/1/PPb_NUR%20MUHAMMAD%20MOHAMMMAD%20NOH%20BM%20M%2012_5.pdf

id	uitm-26130
recordtype	eprints
spelling	uitm-261302020-01-16T03:45:50Z http://ir.uitm.edu.my/id/eprint/26130/ The awareness of BBA student in UiTM Malacca City Campus towards unit trust investment with Amanah Saham Nasional Berhad: a research study of Amanah Saham Nasional Berhad (ASNB) / Nur Muhammad Mohammmad Noh Mohammmad Noh, Nur Muhammad Awareness Investment companies. Investment trusts. Mutual funds Melaka Universiti Teknologi MARA Every single company needs strategies in order to survive or to become a leader in the market nowadays, therefore a study towards findings the suitable strategies for Amanah Saham Nasional Berhad had been carried out. The purpose of the study is to identify the awareness of BBA student from UiTM Malacca City Campus towards unit trust investment, to identify the factors contribute to the awareness towards unit trust investment and to examine the most effective factor contribute to the awareness. A good research design will ensure that the marketing research project is conducted effectively. In this research, the exploratory research, descriptive and causal effect has been used. The target sampling size for this study is 100 respondents where the questionnaires were distributed to BBA students in UiTM Malacca City Campus. For this study, the non-probability sampling technique has been chosen. The non-probability sampling method will be used is convenience sampling. Moreover, computer programs have been developed to simplify and ease the research tabulation and analysis task. One of the most accurate and dependable statistical analysis packages is Statistical Package for Social Science (SPSS). The researcher used primary and secondary data in order to gather data. The findings are being interpreted using correlation coefficient in order to test the hypothesis. This research also uses descriptive statistics in order to find out the most factors that contribute towards awareness in unit trust investment. Base on the finding, attribute advertising, personal selling, public relation and sales promotion have positive relationship with the awareness. Besides, it also shows that public relation is the most preferable factors that contribute towards awareness in unit trust investment Faculty of Business and Management 2012 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26130/1/PPb_NUR%20MUHAMMAD%20MOHAMMMAD%20NOH%20BM%20M%2012_5.pdf Mohammmad Noh, Nur Muhammad (2012) The awareness of BBA student in UiTM Malacca City Campus towards unit trust investment with Amanah Saham Nasional Berhad: a research study of Amanah Saham Nasional Berhad (ASNB) / Nur Muhammad Mohammmad Noh. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Awareness Investment companies. Investment trusts. Mutual funds Melaka Universiti Teknologi MARA
spellingShingle	Awareness Investment companies. Investment trusts. Mutual funds Melaka Universiti Teknologi MARA Mohammmad Noh, Nur Muhammad The awareness of BBA student in UiTM Malacca City Campus towards unit trust investment with Amanah Saham Nasional Berhad: a research study of Amanah Saham Nasional Berhad (ASNB) / Nur Muhammad Mohammmad Noh
description	Every single company needs strategies in order to survive or to become a leader in the market nowadays, therefore a study towards findings the suitable strategies for Amanah Saham Nasional Berhad had been carried out. The purpose of the study is to identify the awareness of BBA student from UiTM Malacca City Campus towards unit trust investment, to identify the factors contribute to the awareness towards unit trust investment and to examine the most effective factor contribute to the awareness. A good research design will ensure that the marketing research project is conducted effectively. In this research, the exploratory research, descriptive and causal effect has been used. The target sampling size for this study is 100 respondents where the questionnaires were distributed to BBA students in UiTM Malacca City Campus. For this study, the non-probability sampling technique has been chosen. The non-probability sampling method will be used is convenience sampling. Moreover, computer programs have been developed to simplify and ease the research tabulation and analysis task. One of the most accurate and dependable statistical analysis packages is Statistical Package for Social Science (SPSS). The researcher used primary and secondary data in order to gather data. The findings are being interpreted using correlation coefficient in order to test the hypothesis. This research also uses descriptive statistics in order to find out the most factors that contribute towards awareness in unit trust investment. Base on the finding, attribute advertising, personal selling, public relation and sales promotion have positive relationship with the awareness. Besides, it also shows that public relation is the most preferable factors that contribute towards awareness in unit trust investment
format	Student Project
author	Mohammmad Noh, Nur Muhammad
author_facet	Mohammmad Noh, Nur Muhammad
author_sort	Mohammmad Noh, Nur Muhammad
title	The awareness of BBA student in UiTM Malacca City Campus towards unit trust investment with Amanah Saham Nasional Berhad: a research study of Amanah Saham Nasional Berhad (ASNB) / Nur Muhammad Mohammmad Noh
title_short	The awareness of BBA student in UiTM Malacca City Campus towards unit trust investment with Amanah Saham Nasional Berhad: a research study of Amanah Saham Nasional Berhad (ASNB) / Nur Muhammad Mohammmad Noh
title_full	The awareness of BBA student in UiTM Malacca City Campus towards unit trust investment with Amanah Saham Nasional Berhad: a research study of Amanah Saham Nasional Berhad (ASNB) / Nur Muhammad Mohammmad Noh
title_fullStr	The awareness of BBA student in UiTM Malacca City Campus towards unit trust investment with Amanah Saham Nasional Berhad: a research study of Amanah Saham Nasional Berhad (ASNB) / Nur Muhammad Mohammmad Noh
title_full_unstemmed	The awareness of BBA student in UiTM Malacca City Campus towards unit trust investment with Amanah Saham Nasional Berhad: a research study of Amanah Saham Nasional Berhad (ASNB) / Nur Muhammad Mohammmad Noh
title_sort	awareness of bba student in uitm malacca city campus towards unit trust investment with amanah saham nasional berhad: a research study of amanah saham nasional berhad (asnb) / nur muhammad mohammmad noh
publisher	Faculty of Business and Management
publishDate	2012
url	http://ir.uitm.edu.my/id/eprint/26130/ http://ir.uitm.edu.my/id/eprint/26130/1/PPb_NUR%20MUHAMMAD%20MOHAMMMAD%20NOH%20BM%20M%2012_5.pdf
first_indexed	2023-09-18T23:16:14Z
last_indexed	2023-09-18T23:16:14Z
_version_	1777419131123924992

The awareness of BBA student in UiTM Malacca City Campus towards unit trust investment with Amanah Saham Nasional Berhad: a research study of Amanah Saham Nasional Berhad (ASNB) / Nur Muhammad Mohammmad Noh

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