The determinants of consumer’s intention on purchasing houses in Seremban, Negeri Sembilan / Nur Hidayatul Hidayu Hashim and Nurul Hazwani Zainal Abidin

The purpose of this study is to determine the factors affecting consumer’s intention on purchasing houses in Seremban, Negeri Sembilan. For this study only 200 respondents managed to be collected using convenience sampling. The objectives of this study is to identify the determinants of consumer’s i...

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Main Authors: Hashim, Nur Hidayatul Hidayu, Zainal Abidin, Nurul Hazwani
Format: Student Project
Language:English
Published: Faculty of Business and Management 2014
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/26072/
http://ir.uitm.edu.my/id/eprint/26072/1/PPb_NUR%20HIDAYATUL%20HIDAYU%20HASHIM%20BM%20M%2014_5.pdf
id uitm-26072
recordtype eprints
spelling uitm-260722020-01-16T03:42:52Z http://ir.uitm.edu.my/id/eprint/26072/ The determinants of consumer’s intention on purchasing houses in Seremban, Negeri Sembilan / Nur Hidayatul Hidayu Hashim and Nurul Hazwani Zainal Abidin Hashim, Nur Hidayatul Hidayu Zainal Abidin, Nurul Hazwani Housing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives The purpose of this study is to determine the factors affecting consumer’s intention on purchasing houses in Seremban, Negeri Sembilan. For this study only 200 respondents managed to be collected using convenience sampling. The objectives of this study is to identify the determinants of consumer’s intentions on purchasing house in Seremban, Negeri Sembilan to ascertain the best predictor that affect consumer’s intentions on purchasing house in Seremban, Negeri Sembilan. This study is a quantitative study whereby the findings the findings of the study were analysed using Statistical Package for the Social Sciences (SPSS). There five analysis used in this study to analyze the data which is Reliability Analysis, Frequency Analysis, Descriptive Analysis, Pearson Correlation Analysis and also Multiple Regression Analysis to achieved research objective. From the study most of the respondents were male, married and most of the respondents have household monthly income range between RM1001-RM3000. From this study, it can be concluded that most of the respondents is male, married and works for above 10 years in organisations. In addition, multiple regressions also answer research objective that strategic location and government policy influences consumer’s intention on purchasing houses since its P-values is less than 0.05. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26072/1/PPb_NUR%20HIDAYATUL%20HIDAYU%20HASHIM%20BM%20M%2014_5.pdf Hashim, Nur Hidayatul Hidayu and Zainal Abidin, Nurul Hazwani (2014) The determinants of consumer’s intention on purchasing houses in Seremban, Negeri Sembilan / Nur Hidayatul Hidayu Hashim and Nurul Hazwani Zainal Abidin. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Housing
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
spellingShingle Housing
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Hashim, Nur Hidayatul Hidayu
Zainal Abidin, Nurul Hazwani
The determinants of consumer’s intention on purchasing houses in Seremban, Negeri Sembilan / Nur Hidayatul Hidayu Hashim and Nurul Hazwani Zainal Abidin
description The purpose of this study is to determine the factors affecting consumer’s intention on purchasing houses in Seremban, Negeri Sembilan. For this study only 200 respondents managed to be collected using convenience sampling. The objectives of this study is to identify the determinants of consumer’s intentions on purchasing house in Seremban, Negeri Sembilan to ascertain the best predictor that affect consumer’s intentions on purchasing house in Seremban, Negeri Sembilan. This study is a quantitative study whereby the findings the findings of the study were analysed using Statistical Package for the Social Sciences (SPSS). There five analysis used in this study to analyze the data which is Reliability Analysis, Frequency Analysis, Descriptive Analysis, Pearson Correlation Analysis and also Multiple Regression Analysis to achieved research objective. From the study most of the respondents were male, married and most of the respondents have household monthly income range between RM1001-RM3000. From this study, it can be concluded that most of the respondents is male, married and works for above 10 years in organisations. In addition, multiple regressions also answer research objective that strategic location and government policy influences consumer’s intention on purchasing houses since its P-values is less than 0.05.
format Student Project
author Hashim, Nur Hidayatul Hidayu
Zainal Abidin, Nurul Hazwani
author_facet Hashim, Nur Hidayatul Hidayu
Zainal Abidin, Nurul Hazwani
author_sort Hashim, Nur Hidayatul Hidayu
title The determinants of consumer’s intention on purchasing houses in Seremban, Negeri Sembilan / Nur Hidayatul Hidayu Hashim and Nurul Hazwani Zainal Abidin
title_short The determinants of consumer’s intention on purchasing houses in Seremban, Negeri Sembilan / Nur Hidayatul Hidayu Hashim and Nurul Hazwani Zainal Abidin
title_full The determinants of consumer’s intention on purchasing houses in Seremban, Negeri Sembilan / Nur Hidayatul Hidayu Hashim and Nurul Hazwani Zainal Abidin
title_fullStr The determinants of consumer’s intention on purchasing houses in Seremban, Negeri Sembilan / Nur Hidayatul Hidayu Hashim and Nurul Hazwani Zainal Abidin
title_full_unstemmed The determinants of consumer’s intention on purchasing houses in Seremban, Negeri Sembilan / Nur Hidayatul Hidayu Hashim and Nurul Hazwani Zainal Abidin
title_sort determinants of consumer’s intention on purchasing houses in seremban, negeri sembilan / nur hidayatul hidayu hashim and nurul hazwani zainal abidin
publisher Faculty of Business and Management
publishDate 2014
url http://ir.uitm.edu.my/id/eprint/26072/
http://ir.uitm.edu.my/id/eprint/26072/1/PPb_NUR%20HIDAYATUL%20HIDAYU%20HASHIM%20BM%20M%2014_5.pdf
first_indexed 2023-09-18T23:16:06Z
last_indexed 2023-09-18T23:16:06Z
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