Passengers’ choice for full-service carrier airlines / Yasmin Kaisah Ahmad Zolkifli

Passengers travelling by air keep increasing each year and it was forecast that there will be 30 million of air passengers by 2020. This shows that the usage of airline operators will increase and at the same time there will also be an intense competition between airline operators. Thus, the airline...

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Bibliographic Details
Main Author:	Ahmad Zolkifli, Yasmin Kaisah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Air transportation. Airlines Market surveys. Including brand choice. Brand loyalty Customer services. Customer relations
Online Access:	http://ir.uitm.edu.my/id/eprint/26018/ http://ir.uitm.edu.my/id/eprint/26018/1/PPb_YASMIN%20KAISAH%20AHMAD%20ZOLKIFLI%20BM%20M%2019_5.pdf

id	uitm-26018
recordtype	eprints
spelling	uitm-260182019-10-24T08:45:05Z http://ir.uitm.edu.my/id/eprint/26018/ Passengers’ choice for full-service carrier airlines / Yasmin Kaisah Ahmad Zolkifli Ahmad Zolkifli, Yasmin Kaisah Air transportation. Airlines Market surveys. Including brand choice. Brand loyalty Customer services. Customer relations Passengers travelling by air keep increasing each year and it was forecast that there will be 30 million of air passengers by 2020. This shows that the usage of airline operators will increase and at the same time there will also be an intense competition between airline operators. Thus, the airline operators need to know what are the factors that influencing the passengers’ choice for airlines in order to tackle this problem. The purpose of the research study is to investigate the factors influencing passengers’ choice for full-service carrier airline. The independent variables used are price, brand image, in-flight meals, marketing communication and product. The method used in conducting this research study is by distributing questionnaires a total of 384 respondents as sample size were taken. The results of the research study show that brand image is the most dominant factors influencing passengers’ choice for full-service carrier airline and all of the independent variables are significant except for price. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26018/1/PPb_YASMIN%20KAISAH%20AHMAD%20ZOLKIFLI%20BM%20M%2019_5.pdf Ahmad Zolkifli, Yasmin Kaisah (2019) Passengers’ choice for full-service carrier airlines / Yasmin Kaisah Ahmad Zolkifli. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Air transportation. Airlines Market surveys. Including brand choice. Brand loyalty Customer services. Customer relations
spellingShingle	Air transportation. Airlines Market surveys. Including brand choice. Brand loyalty Customer services. Customer relations Ahmad Zolkifli, Yasmin Kaisah Passengers’ choice for full-service carrier airlines / Yasmin Kaisah Ahmad Zolkifli
description	Passengers travelling by air keep increasing each year and it was forecast that there will be 30 million of air passengers by 2020. This shows that the usage of airline operators will increase and at the same time there will also be an intense competition between airline operators. Thus, the airline operators need to know what are the factors that influencing the passengers’ choice for airlines in order to tackle this problem. The purpose of the research study is to investigate the factors influencing passengers’ choice for full-service carrier airline. The independent variables used are price, brand image, in-flight meals, marketing communication and product. The method used in conducting this research study is by distributing questionnaires a total of 384 respondents as sample size were taken. The results of the research study show that brand image is the most dominant factors influencing passengers’ choice for full-service carrier airline and all of the independent variables are significant except for price.
format	Student Project
author	Ahmad Zolkifli, Yasmin Kaisah
author_facet	Ahmad Zolkifli, Yasmin Kaisah
author_sort	Ahmad Zolkifli, Yasmin Kaisah
title	Passengers’ choice for full-service carrier airlines / Yasmin Kaisah Ahmad Zolkifli
title_short	Passengers’ choice for full-service carrier airlines / Yasmin Kaisah Ahmad Zolkifli
title_full	Passengers’ choice for full-service carrier airlines / Yasmin Kaisah Ahmad Zolkifli
title_fullStr	Passengers’ choice for full-service carrier airlines / Yasmin Kaisah Ahmad Zolkifli
title_full_unstemmed	Passengers’ choice for full-service carrier airlines / Yasmin Kaisah Ahmad Zolkifli
title_sort	passengers’ choice for full-service carrier airlines / yasmin kaisah ahmad zolkifli
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/26018/ http://ir.uitm.edu.my/id/eprint/26018/1/PPb_YASMIN%20KAISAH%20AHMAD%20ZOLKIFLI%20BM%20M%2019_5.pdf
first_indexed	2023-09-18T23:15:59Z
last_indexed	2023-09-18T23:15:59Z
_version_	1777419114830102528

Passengers’ choice for full-service carrier airlines / Yasmin Kaisah Ahmad Zolkifli

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