Factors that influence brand loyalty towards brand of smartphone among Generation Y / Syazwani Mohd Salim
This research is about study of factor that would influence the brand loyalty towards brand of smartphone among Generation Y. These includes four independent variables which are brand image, trust, customer satisfaction and promotion that influence the brand loyalty towards the selection brand of sm...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | http://ir.uitm.edu.my/id/eprint/26012/ http://ir.uitm.edu.my/id/eprint/26012/1/PPb_SYAZWANI%20MOHD%20SALIM%20BM%20M%2019_5.pdf |