A study on factors influence consumers purchase intention towards green marketing awareness among university students in Melaka / Sheilla Afiqah Ab Rahim

This research study is to identify on factor influence consumers’ purchase intention towards green marketing awareness among university students in Melaka. The factor were awareness of green marketing, awareness of price, awareness of eco-label and consumers’ environmental concerns. This study resea...

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Main Author:	Ab Rahim, Sheilla Afiqah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Environmental aspects. Green marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/25990/ http://ir.uitm.edu.my/id/eprint/25990/1/PPb_SHEILLA%20AFIQAH%20AB%20RAHIM%20BM%20M%2019_5.pdf

id	uitm-25990
recordtype	eprints
spelling	uitm-259902019-10-25T03:09:38Z http://ir.uitm.edu.my/id/eprint/25990/ A study on factors influence consumers purchase intention towards green marketing awareness among university students in Melaka / Sheilla Afiqah Ab Rahim Ab Rahim, Sheilla Afiqah Environmental aspects. Green marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This research study is to identify on factor influence consumers’ purchase intention towards green marketing awareness among university students in Melaka. The factor were awareness of green marketing, awareness of price, awareness of eco-label and consumers’ environmental concerns. This study research framework adapted from Norazah (2013) and Sathiswaran, Azlinda & Nurul (2014). Futhermore, this study were using conveniece sampling technique and questionnaires were distributed to university students in Melaka via Google From. A 110 respodents had been answered the questionnaire. Collected data were analysed using Statistical Package for Social Science (SPSS) version 22. Hence, the data were obtained from descriptive analysis, frequency distribution, reliability analysis and multiple regression analysis. The results show that awareness of green marketing, awareness of price and consumers’ environmental concerns are significantly influenced the consumers’ purchase intention while awareness of eco-label is not significantly. As conclusion, these findings would be useful for future researchers, marketers, government and non-government to improve green campaign in Malaysia. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25990/1/PPb_SHEILLA%20AFIQAH%20AB%20RAHIM%20BM%20M%2019_5.pdf Ab Rahim, Sheilla Afiqah (2019) A study on factors influence consumers purchase intention towards green marketing awareness among university students in Melaka / Sheilla Afiqah Ab Rahim. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Environmental aspects. Green marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Environmental aspects. Green marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Ab Rahim, Sheilla Afiqah A study on factors influence consumers purchase intention towards green marketing awareness among university students in Melaka / Sheilla Afiqah Ab Rahim
description	This research study is to identify on factor influence consumers’ purchase intention towards green marketing awareness among university students in Melaka. The factor were awareness of green marketing, awareness of price, awareness of eco-label and consumers’ environmental concerns. This study research framework adapted from Norazah (2013) and Sathiswaran, Azlinda & Nurul (2014). Futhermore, this study were using conveniece sampling technique and questionnaires were distributed to university students in Melaka via Google From. A 110 respodents had been answered the questionnaire. Collected data were analysed using Statistical Package for Social Science (SPSS) version 22. Hence, the data were obtained from descriptive analysis, frequency distribution, reliability analysis and multiple regression analysis. The results show that awareness of green marketing, awareness of price and consumers’ environmental concerns are significantly influenced the consumers’ purchase intention while awareness of eco-label is not significantly. As conclusion, these findings would be useful for future researchers, marketers, government and non-government to improve green campaign in Malaysia.
format	Student Project
author	Ab Rahim, Sheilla Afiqah
author_facet	Ab Rahim, Sheilla Afiqah
author_sort	Ab Rahim, Sheilla Afiqah
title	A study on factors influence consumers purchase intention towards green marketing awareness among university students in Melaka / Sheilla Afiqah Ab Rahim
title_short	A study on factors influence consumers purchase intention towards green marketing awareness among university students in Melaka / Sheilla Afiqah Ab Rahim
title_full	A study on factors influence consumers purchase intention towards green marketing awareness among university students in Melaka / Sheilla Afiqah Ab Rahim
title_fullStr	A study on factors influence consumers purchase intention towards green marketing awareness among university students in Melaka / Sheilla Afiqah Ab Rahim
title_full_unstemmed	A study on factors influence consumers purchase intention towards green marketing awareness among university students in Melaka / Sheilla Afiqah Ab Rahim
title_sort	study on factors influence consumers purchase intention towards green marketing awareness among university students in melaka / sheilla afiqah ab rahim
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/25990/ http://ir.uitm.edu.my/id/eprint/25990/1/PPb_SHEILLA%20AFIQAH%20AB%20RAHIM%20BM%20M%2019_5.pdf
first_indexed	2023-09-18T23:15:55Z
last_indexed	2023-09-18T23:15:55Z
_version_	1777419111021674496

A study on factors influence consumers purchase intention towards green marketing awareness among university students in Melaka / Sheilla Afiqah Ab Rahim

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