A study on factors influencing customer satisfaction among local tourists toward budget hotels in Bandaraya Melaka / Nurfatin Kamila Arifen

The number of budget hotel in Melaka is increasing nowadays. Budget hotel that provides simple rooms and meals at lower cost has become an alternative for the customer who just wants to have a room with a bed and shower. Although there are researches examine the relationship between the SERVQUAL mod...

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Bibliographic Details
Main Author:	Arifen, Nurfatin Kamila
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Travel. Voyages and travels (General) Consumer satisfaction Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Online Access:	http://ir.uitm.edu.my/id/eprint/25963/ http://ir.uitm.edu.my/id/eprint/25963/1/PPb_NURFATIN%20KAMILA%20ARIFEN%20%20BM%20M%2019_5.pdf

id	uitm-25963
recordtype	eprints
spelling	uitm-259632019-10-25T03:02:55Z http://ir.uitm.edu.my/id/eprint/25963/ A study on factors influencing customer satisfaction among local tourists toward budget hotels in Bandaraya Melaka / Nurfatin Kamila Arifen Arifen, Nurfatin Kamila Travel. Voyages and travels (General) Consumer satisfaction Hospitality industry. Hotels, clubs, restaurants, etc. Food service The number of budget hotel in Melaka is increasing nowadays. Budget hotel that provides simple rooms and meals at lower cost has become an alternative for the customer who just wants to have a room with a bed and shower. Although there are researches examine the relationship between the SERVQUAL model and customer satisfaction in hotel industry Melaka. However, the customer satisfaction in budget hotel is seldom examined by researchers. Thus, the objective of this research is to determine the factors that affect the affecting the customer satisfaction in budget hotel Melaka. In this research, SERVQUAL model is used to identify the five dimensions that influence the customer satisfaction in budget hotel. Besides, another factor namely price will be added in this study to examine the customer satisfaction in budget hotel. Furthermore, this study will contribute significantly to the hospitality industry as the result can be used to improve the service performance of budget hotels in Melaka. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25963/1/PPb_NURFATIN%20KAMILA%20ARIFEN%20%20BM%20M%2019_5.pdf Arifen, Nurfatin Kamila (2019) A study on factors influencing customer satisfaction among local tourists toward budget hotels in Bandaraya Melaka / Nurfatin Kamila Arifen. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Travel. Voyages and travels (General) Consumer satisfaction Hospitality industry. Hotels, clubs, restaurants, etc. Food service
spellingShingle	Travel. Voyages and travels (General) Consumer satisfaction Hospitality industry. Hotels, clubs, restaurants, etc. Food service Arifen, Nurfatin Kamila A study on factors influencing customer satisfaction among local tourists toward budget hotels in Bandaraya Melaka / Nurfatin Kamila Arifen
description	The number of budget hotel in Melaka is increasing nowadays. Budget hotel that provides simple rooms and meals at lower cost has become an alternative for the customer who just wants to have a room with a bed and shower. Although there are researches examine the relationship between the SERVQUAL model and customer satisfaction in hotel industry Melaka. However, the customer satisfaction in budget hotel is seldom examined by researchers. Thus, the objective of this research is to determine the factors that affect the affecting the customer satisfaction in budget hotel Melaka. In this research, SERVQUAL model is used to identify the five dimensions that influence the customer satisfaction in budget hotel. Besides, another factor namely price will be added in this study to examine the customer satisfaction in budget hotel. Furthermore, this study will contribute significantly to the hospitality industry as the result can be used to improve the service performance of budget hotels in Melaka.
format	Student Project
author	Arifen, Nurfatin Kamila
author_facet	Arifen, Nurfatin Kamila
author_sort	Arifen, Nurfatin Kamila
title	A study on factors influencing customer satisfaction among local tourists toward budget hotels in Bandaraya Melaka / Nurfatin Kamila Arifen
title_short	A study on factors influencing customer satisfaction among local tourists toward budget hotels in Bandaraya Melaka / Nurfatin Kamila Arifen
title_full	A study on factors influencing customer satisfaction among local tourists toward budget hotels in Bandaraya Melaka / Nurfatin Kamila Arifen
title_fullStr	A study on factors influencing customer satisfaction among local tourists toward budget hotels in Bandaraya Melaka / Nurfatin Kamila Arifen
title_full_unstemmed	A study on factors influencing customer satisfaction among local tourists toward budget hotels in Bandaraya Melaka / Nurfatin Kamila Arifen
title_sort	study on factors influencing customer satisfaction among local tourists toward budget hotels in bandaraya melaka / nurfatin kamila arifen
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/25963/ http://ir.uitm.edu.my/id/eprint/25963/1/PPb_NURFATIN%20KAMILA%20ARIFEN%20%20BM%20M%2019_5.pdf
first_indexed	2023-09-18T23:15:51Z
last_indexed	2023-09-18T23:15:51Z
_version_	1777419107088465920

A study on factors influencing customer satisfaction among local tourists toward budget hotels in Bandaraya Melaka / Nurfatin Kamila Arifen

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