The determinants of Facebook usage among SMEs in Malaysia / Nurfatihah Yusrey

The purpose of this study to identify the determinants of Facebook usage among SMEs in services sector in Malaysia. The information of SMEs were obtained from Majlis Amanah Rakyat (MARA). In this study, there are three independent variables which are interactivity, cost effectiveness, and compatibil...

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Main Author:	Yusrey, Nurfatihah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Small and medium-sized business. History Social groups. Group dynamics Facebook
Online Access:	http://ir.uitm.edu.my/id/eprint/25962/ http://ir.uitm.edu.my/id/eprint/25962/1/PPb_NURFATIHAH%20YUSREY%20BM%20M%2019_5.pdf

id	uitm-25962
recordtype	eprints
spelling	uitm-259622019-10-25T03:02:11Z http://ir.uitm.edu.my/id/eprint/25962/ The determinants of Facebook usage among SMEs in Malaysia / Nurfatihah Yusrey Yusrey, Nurfatihah Small and medium-sized business. History Social groups. Group dynamics Facebook The purpose of this study to identify the determinants of Facebook usage among SMEs in services sector in Malaysia. The information of SMEs were obtained from Majlis Amanah Rakyat (MARA). In this study, there are three independent variables which are interactivity, cost effectiveness, and compatibility. This research has adopted the descriptive research or known as correlational studies. The sampling design used in this study is non-probability sampling which is convenience sampling. Data from 84 respondents had been collected, thus researcher used Statistical Package for Social Science (SPSS) for data analysis. The analysis includes descriptive analysis, reliability analysis, and regression analysis. The finding from this study demonstrates that cost effectiveness and compatibility are accepted, while interactivity is rejected. In conclusion it shows that interactivity, cost effectiveness, and compatibility are related to Facebook usage among SMEs. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25962/1/PPb_NURFATIHAH%20YUSREY%20BM%20M%2019_5.pdf Yusrey, Nurfatihah (2019) The determinants of Facebook usage among SMEs in Malaysia / Nurfatihah Yusrey. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Small and medium-sized business. History Social groups. Group dynamics Facebook
spellingShingle	Small and medium-sized business. History Social groups. Group dynamics Facebook Yusrey, Nurfatihah The determinants of Facebook usage among SMEs in Malaysia / Nurfatihah Yusrey
description	The purpose of this study to identify the determinants of Facebook usage among SMEs in services sector in Malaysia. The information of SMEs were obtained from Majlis Amanah Rakyat (MARA). In this study, there are three independent variables which are interactivity, cost effectiveness, and compatibility. This research has adopted the descriptive research or known as correlational studies. The sampling design used in this study is non-probability sampling which is convenience sampling. Data from 84 respondents had been collected, thus researcher used Statistical Package for Social Science (SPSS) for data analysis. The analysis includes descriptive analysis, reliability analysis, and regression analysis. The finding from this study demonstrates that cost effectiveness and compatibility are accepted, while interactivity is rejected. In conclusion it shows that interactivity, cost effectiveness, and compatibility are related to Facebook usage among SMEs.
format	Student Project
author	Yusrey, Nurfatihah
author_facet	Yusrey, Nurfatihah
author_sort	Yusrey, Nurfatihah
title	The determinants of Facebook usage among SMEs in Malaysia / Nurfatihah Yusrey
title_short	The determinants of Facebook usage among SMEs in Malaysia / Nurfatihah Yusrey
title_full	The determinants of Facebook usage among SMEs in Malaysia / Nurfatihah Yusrey
title_fullStr	The determinants of Facebook usage among SMEs in Malaysia / Nurfatihah Yusrey
title_full_unstemmed	The determinants of Facebook usage among SMEs in Malaysia / Nurfatihah Yusrey
title_sort	determinants of facebook usage among smes in malaysia / nurfatihah yusrey
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/25962/ http://ir.uitm.edu.my/id/eprint/25962/1/PPb_NURFATIHAH%20YUSREY%20BM%20M%2019_5.pdf
first_indexed	2023-09-18T23:15:51Z
last_indexed	2023-09-18T23:15:51Z
_version_	1777419106943762432

The determinants of Facebook usage among SMEs in Malaysia / Nurfatihah Yusrey

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