Awareness of muslim consumer toward halal foods / Maslia Md Zain

Nowadays, there are variety of foods that are available in Malaysia. However, Muslims are obliged to consume halal foods and beverages. They are not allowed to consume haram foods due to prohibition in Islam and it already mentioned in Quran. There is an evidence in Surah Al-Baqarah, which Allah all...

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Bibliographic Details
Main Author:	Md Zain, Maslia
Format:	Student Project
Language:	English
Published:	Faculty of Business Management, University Teknologi MARA 2018
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/25924/ http://ir.uitm.edu.my/id/eprint/25924/2/PPb_MASLIA%20MD%20ZAIN%20BM%20J%2018_5.pdf

id	uitm-25924
recordtype	eprints
spelling	uitm-259242019-12-04T08:47:36Z http://ir.uitm.edu.my/id/eprint/25924/ Awareness of muslim consumer toward halal foods / Maslia Md Zain Md Zain, Maslia Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Nowadays, there are variety of foods that are available in Malaysia. However, Muslims are obliged to consume halal foods and beverages. They are not allowed to consume haram foods due to prohibition in Islam and it already mentioned in Quran. There is an evidence in Surah Al-Baqarah, which Allah allow Muslims to eat everything that are lawful and good and we must avoid those that are prohibited. Muslim know about it but they are not applied it in their daily life. There are issues of food packaging that do not meet halal package standard, revocation of halal certificate due to hygiene violation and use of the ingredients that are not permitted by Islam are become concern towards Muslim consumers. This research aims to study the awareness of halal foods among Muslim consumers in Shah Alam, Selangor. This research is based on data obtained from survey questionnaire that conducted in area Shah Alam, Selangor. The data was analysed to evaluate and determine on how Muslim consumers aware with availability of halal foods around them. The research suggested that awareness of Muslim consumers are linked to the food outlets preference, understanding of halal concept, attitude toward halal food and self identity of the Muslim itself. The researcher use pilot test, SPSS, Cronbatch alpha, Correlation as method in this study. The results of the study reveal that food outlets preference and understanding of halal concept is insignificant and the attitude toward halal food and self identity is significant with the awareness of halal foods among Muslim consumers. Faculty of Business Management, University Teknologi MARA 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25924/2/PPb_MASLIA%20MD%20ZAIN%20BM%20J%2018_5.pdf Md Zain, Maslia (2018) Awareness of muslim consumer toward halal foods / Maslia Md Zain. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Md Zain, Maslia Awareness of muslim consumer toward halal foods / Maslia Md Zain
description	Nowadays, there are variety of foods that are available in Malaysia. However, Muslims are obliged to consume halal foods and beverages. They are not allowed to consume haram foods due to prohibition in Islam and it already mentioned in Quran. There is an evidence in Surah Al-Baqarah, which Allah allow Muslims to eat everything that are lawful and good and we must avoid those that are prohibited. Muslim know about it but they are not applied it in their daily life. There are issues of food packaging that do not meet halal package standard, revocation of halal certificate due to hygiene violation and use of the ingredients that are not permitted by Islam are become concern towards Muslim consumers. This research aims to study the awareness of halal foods among Muslim consumers in Shah Alam, Selangor. This research is based on data obtained from survey questionnaire that conducted in area Shah Alam, Selangor. The data was analysed to evaluate and determine on how Muslim consumers aware with availability of halal foods around them. The research suggested that awareness of Muslim consumers are linked to the food outlets preference, understanding of halal concept, attitude toward halal food and self identity of the Muslim itself. The researcher use pilot test, SPSS, Cronbatch alpha, Correlation as method in this study. The results of the study reveal that food outlets preference and understanding of halal concept is insignificant and the attitude toward halal food and self identity is significant with the awareness of halal foods among Muslim consumers.
format	Student Project
author	Md Zain, Maslia
author_facet	Md Zain, Maslia
author_sort	Md Zain, Maslia
title	Awareness of muslim consumer toward halal foods / Maslia Md Zain
title_short	Awareness of muslim consumer toward halal foods / Maslia Md Zain
title_full	Awareness of muslim consumer toward halal foods / Maslia Md Zain
title_fullStr	Awareness of muslim consumer toward halal foods / Maslia Md Zain
title_full_unstemmed	Awareness of muslim consumer toward halal foods / Maslia Md Zain
title_sort	awareness of muslim consumer toward halal foods / maslia md zain
publisher	Faculty of Business Management, University Teknologi MARA
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/25924/ http://ir.uitm.edu.my/id/eprint/25924/2/PPb_MASLIA%20MD%20ZAIN%20BM%20J%2018_5.pdf
first_indexed	2023-09-18T23:15:46Z
last_indexed	2023-09-18T23:15:46Z
_version_	1777419101664182272

Awareness of muslim consumer toward halal foods / Maslia Md Zain

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