Factor influencing purchase decision on smartphone among Generation-Y in Pasir Gudang / Nur Amirah Rozman
The study is intending to investigate the factor influencing purchase decision on smartphone among generation-y in Pasir Gudang. This study consist four independent variables which is brand concern, convenience, price and social influence. While dependent variables is generation-y purchase decision...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | http://ir.uitm.edu.my/id/eprint/25823/ http://ir.uitm.edu.my/id/eprint/25823/1/PPb_NUR%20AMIRAH%20ROZMAN%20BM%20M%2019_5.pdf |