Factor influencing purchase decision on smartphone among Generation-Y in Pasir Gudang / Nur Amirah Rozman

The study is intending to investigate the factor influencing purchase decision on smartphone among generation-y in Pasir Gudang. This study consist four independent variables which is brand concern, convenience, price and social influence. While dependent variables is generation-y purchase decision...

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Bibliographic Details
Main Author:	Rozman, Nur Amirah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Telephone industry Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
Online Access:	http://ir.uitm.edu.my/id/eprint/25823/ http://ir.uitm.edu.my/id/eprint/25823/1/PPb_NUR%20AMIRAH%20ROZMAN%20BM%20M%2019_5.pdf

id	uitm-25823
recordtype	eprints
spelling	uitm-258232019-10-24T01:34:22Z http://ir.uitm.edu.my/id/eprint/25823/ Factor influencing purchase decision on smartphone among Generation-Y in Pasir Gudang / Nur Amirah Rozman Rozman, Nur Amirah Telephone industry Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty The study is intending to investigate the factor influencing purchase decision on smartphone among generation-y in Pasir Gudang. This study consist four independent variables which is brand concern, convenience, price and social influence. While dependent variables is generation-y purchase decision on smartphones. Total of questionnaires was keyed-in and analyzed by using SPSS software version 25. Furthermore, this research has used non-probability methods which is convenience sampling. Convenience sampling are used to obtain accurate date from the targeted respondents. All data were collected for the purpose to create analysis of descriptive, correlation and also regression analysis. In this study, finding shows that there were three independent variables that has significant relationship towards the purchase decision on smartphone among generation-y which are brand concern, convenience and also the social influence. From this, we can see that the finding is useful for the smartphone producer so they can produce a better smartphones based on this study. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25823/1/PPb_NUR%20AMIRAH%20ROZMAN%20BM%20M%2019_5.pdf Rozman, Nur Amirah (2019) Factor influencing purchase decision on smartphone among Generation-Y in Pasir Gudang / Nur Amirah Rozman. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Telephone industry Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
spellingShingle	Telephone industry Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Rozman, Nur Amirah Factor influencing purchase decision on smartphone among Generation-Y in Pasir Gudang / Nur Amirah Rozman
description	The study is intending to investigate the factor influencing purchase decision on smartphone among generation-y in Pasir Gudang. This study consist four independent variables which is brand concern, convenience, price and social influence. While dependent variables is generation-y purchase decision on smartphones. Total of questionnaires was keyed-in and analyzed by using SPSS software version 25. Furthermore, this research has used non-probability methods which is convenience sampling. Convenience sampling are used to obtain accurate date from the targeted respondents. All data were collected for the purpose to create analysis of descriptive, correlation and also regression analysis. In this study, finding shows that there were three independent variables that has significant relationship towards the purchase decision on smartphone among generation-y which are brand concern, convenience and also the social influence. From this, we can see that the finding is useful for the smartphone producer so they can produce a better smartphones based on this study.
format	Student Project
author	Rozman, Nur Amirah
author_facet	Rozman, Nur Amirah
author_sort	Rozman, Nur Amirah
title	Factor influencing purchase decision on smartphone among Generation-Y in Pasir Gudang / Nur Amirah Rozman
title_short	Factor influencing purchase decision on smartphone among Generation-Y in Pasir Gudang / Nur Amirah Rozman
title_full	Factor influencing purchase decision on smartphone among Generation-Y in Pasir Gudang / Nur Amirah Rozman
title_fullStr	Factor influencing purchase decision on smartphone among Generation-Y in Pasir Gudang / Nur Amirah Rozman
title_full_unstemmed	Factor influencing purchase decision on smartphone among Generation-Y in Pasir Gudang / Nur Amirah Rozman
title_sort	factor influencing purchase decision on smartphone among generation-y in pasir gudang / nur amirah rozman
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/25823/ http://ir.uitm.edu.my/id/eprint/25823/1/PPb_NUR%20AMIRAH%20ROZMAN%20BM%20M%2019_5.pdf
first_indexed	2023-09-18T23:15:34Z
last_indexed	2023-09-18T23:15:34Z
_version_	1777419088555933696

Factor influencing purchase decision on smartphone among Generation-Y in Pasir Gudang / Nur Amirah Rozman

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