A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad

In the competitive marketplace today, every smartphone brand are trying to enhance the own performance of product to satisfied their consumer and to attract the consumer to be loyal with the brand. The consumer will be loyal if they have a better experience with the product. Not even that, the produ...

Full description

Bibliographic Details
Main Author:	Saad, Nur Amalina
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Telephone industry Marketing Market surveys. Including brand choice. Brand loyalty
Online Access:	http://ir.uitm.edu.my/id/eprint/25820/ http://ir.uitm.edu.my/id/eprint/25820/1/PPb_NUR%20AMALINA%20SAAD%20BM%20M%2019_5.pdf

id	uitm-25820
recordtype	eprints
spelling	uitm-258202019-10-24T01:32:38Z http://ir.uitm.edu.my/id/eprint/25820/ A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad Saad, Nur Amalina Telephone industry Marketing Market surveys. Including brand choice. Brand loyalty In the competitive marketplace today, every smartphone brand are trying to enhance the own performance of product to satisfied their consumer and to attract the consumer to be loyal with the brand. The consumer will be loyal if they have a better experience with the product. Not even that, the product of smartphone brand have made accordingly to the consumer needs and wants towards the smartphone. Every brand of smartphone product main objectives is to attract the consumer to be loyal to the product from time to time. It is where the companies of smartphone brand want the consumer positioning the mind about their product of smartphone features that the companies of smartphone serve to the market. Usually the features and benefit must be differently from other the smartphone brand, so that the brand can be more outstanding from other brand. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25820/1/PPb_NUR%20AMALINA%20SAAD%20BM%20M%2019_5.pdf Saad, Nur Amalina (2019) A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Telephone industry Marketing Market surveys. Including brand choice. Brand loyalty
spellingShingle	Telephone industry Marketing Market surveys. Including brand choice. Brand loyalty Saad, Nur Amalina A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad
description	In the competitive marketplace today, every smartphone brand are trying to enhance the own performance of product to satisfied their consumer and to attract the consumer to be loyal with the brand. The consumer will be loyal if they have a better experience with the product. Not even that, the product of smartphone brand have made accordingly to the consumer needs and wants towards the smartphone. Every brand of smartphone product main objectives is to attract the consumer to be loyal to the product from time to time. It is where the companies of smartphone brand want the consumer positioning the mind about their product of smartphone features that the companies of smartphone serve to the market. Usually the features and benefit must be differently from other the smartphone brand, so that the brand can be more outstanding from other brand.
format	Student Project
author	Saad, Nur Amalina
author_facet	Saad, Nur Amalina
author_sort	Saad, Nur Amalina
title	A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad
title_short	A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad
title_full	A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad
title_fullStr	A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad
title_full_unstemmed	A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad
title_sort	study on factors influencing consumer loyalty towards smartphone brand / nur amalina saad
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/25820/ http://ir.uitm.edu.my/id/eprint/25820/1/PPb_NUR%20AMALINA%20SAAD%20BM%20M%2019_5.pdf
first_indexed	2023-09-18T23:15:33Z
last_indexed	2023-09-18T23:15:33Z
_version_	1777419088122871808

A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad

Similar Items