Purchasing power intention of counterfeit sports goods among customs officers of Wilayah Persekutuan Kuala Lumpur (WPKL) / Nur ‘Atiqah Osman

The purpose of this study is to examine the determinants of purchasing power intention on counterfeit, but focusing more on sports goods based on the Theory of Planned Behavior among the Customs officers that working at Wilayah Persekutuan Kuala Lumpur (WPKL). Survey data was collected among 148 res...

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Bibliographic Details
Main Author:	Osman, Nur ‘Atiqah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives Social influence. Social pressure
Online Access:	http://ir.uitm.edu.my/id/eprint/25817/ http://ir.uitm.edu.my/id/eprint/25817/1/PPb_NUR%20%E2%80%98ATIQAH%20OSMAN%20BM%20M%2019_5.pdf

id	uitm-25817
recordtype	eprints
spelling	uitm-258172019-10-24T01:32:13Z http://ir.uitm.edu.my/id/eprint/25817/ Purchasing power intention of counterfeit sports goods among customs officers of Wilayah Persekutuan Kuala Lumpur (WPKL) / Nur ‘Atiqah Osman Osman, Nur ‘Atiqah Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives Social influence. Social pressure The purpose of this study is to examine the determinants of purchasing power intention on counterfeit, but focusing more on sports goods based on the Theory of Planned Behavior among the Customs officers that working at Wilayah Persekutuan Kuala Lumpur (WPKL). Survey data was collected among 148 respondents from Customs officers of (WPKL). Non-probability technique and convenience technique has been used as a sampling technique. The data collected then were key in by using SPSS (Statistical Package for Social Science) version 20.0 to be analyzed. Based on the data obtained, two independent variables which are attitude and subjective norms have a positive relationship and significantly influence the purchasing power intention of counterfeit sports goods, whereas perceived behavioral control and brand consciousness has no significant relationship associated with purchasing power intention of counterfeit sports goods. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25817/1/PPb_NUR%20%E2%80%98ATIQAH%20OSMAN%20BM%20M%2019_5.pdf Osman, Nur ‘Atiqah (2019) Purchasing power intention of counterfeit sports goods among customs officers of Wilayah Persekutuan Kuala Lumpur (WPKL) / Nur ‘Atiqah Osman. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives Social influence. Social pressure
spellingShingle	Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives Social influence. Social pressure Osman, Nur ‘Atiqah Purchasing power intention of counterfeit sports goods among customs officers of Wilayah Persekutuan Kuala Lumpur (WPKL) / Nur ‘Atiqah Osman
description	The purpose of this study is to examine the determinants of purchasing power intention on counterfeit, but focusing more on sports goods based on the Theory of Planned Behavior among the Customs officers that working at Wilayah Persekutuan Kuala Lumpur (WPKL). Survey data was collected among 148 respondents from Customs officers of (WPKL). Non-probability technique and convenience technique has been used as a sampling technique. The data collected then were key in by using SPSS (Statistical Package for Social Science) version 20.0 to be analyzed. Based on the data obtained, two independent variables which are attitude and subjective norms have a positive relationship and significantly influence the purchasing power intention of counterfeit sports goods, whereas perceived behavioral control and brand consciousness has no significant relationship associated with purchasing power intention of counterfeit sports goods.
format	Student Project
author	Osman, Nur ‘Atiqah
author_facet	Osman, Nur ‘Atiqah
author_sort	Osman, Nur ‘Atiqah
title	Purchasing power intention of counterfeit sports goods among customs officers of Wilayah Persekutuan Kuala Lumpur (WPKL) / Nur ‘Atiqah Osman
title_short	Purchasing power intention of counterfeit sports goods among customs officers of Wilayah Persekutuan Kuala Lumpur (WPKL) / Nur ‘Atiqah Osman
title_full	Purchasing power intention of counterfeit sports goods among customs officers of Wilayah Persekutuan Kuala Lumpur (WPKL) / Nur ‘Atiqah Osman
title_fullStr	Purchasing power intention of counterfeit sports goods among customs officers of Wilayah Persekutuan Kuala Lumpur (WPKL) / Nur ‘Atiqah Osman
title_full_unstemmed	Purchasing power intention of counterfeit sports goods among customs officers of Wilayah Persekutuan Kuala Lumpur (WPKL) / Nur ‘Atiqah Osman
title_sort	purchasing power intention of counterfeit sports goods among customs officers of wilayah persekutuan kuala lumpur (wpkl) / nur ‘atiqah osman
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/25817/ http://ir.uitm.edu.my/id/eprint/25817/1/PPb_NUR%20%E2%80%98ATIQAH%20OSMAN%20BM%20M%2019_5.pdf
first_indexed	2023-09-18T23:15:33Z
last_indexed	2023-09-18T23:15:33Z
_version_	1777419087680372736

Purchasing power intention of counterfeit sports goods among customs officers of Wilayah Persekutuan Kuala Lumpur (WPKL) / Nur ‘Atiqah Osman

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