The effectiveness of Instagram influencer towards consumers purchase intention / Norasnida Sahak
This study is aimed to identify the effectiveness of Instagram influencers towards consumers purchase intention. The factors involved in this study were credibility and attractiveness. Convenient sampling technique was adapted and questionnaires were distributed to respondents among students in Univ...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | http://ir.uitm.edu.my/id/eprint/25814/ http://ir.uitm.edu.my/id/eprint/25814/1/PPb_NORASNIDA%20SAHAK%20BM%20M%2019_5.pdf |