The effectiveness of Instagram influencer towards consumers purchase intention / Norasnida Sahak

This study is aimed to identify the effectiveness of Instagram influencers towards consumers purchase intention. The factors involved in this study were credibility and attractiveness. Convenient sampling technique was adapted and questionnaires were distributed to respondents among students in Univ...

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Bibliographic Details
Main Author:	Sahak, Norasnida
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Purchasing. Selling. Sales personnel. Sales executives Social influence. Social pressure Online social networks
Online Access:	http://ir.uitm.edu.my/id/eprint/25814/ http://ir.uitm.edu.my/id/eprint/25814/1/PPb_NORASNIDA%20SAHAK%20BM%20M%2019_5.pdf

id	uitm-25814
recordtype	eprints
spelling	uitm-258142019-10-24T01:31:39Z http://ir.uitm.edu.my/id/eprint/25814/ The effectiveness of Instagram influencer towards consumers purchase intention / Norasnida Sahak Sahak, Norasnida Purchasing. Selling. Sales personnel. Sales executives Social influence. Social pressure Online social networks This study is aimed to identify the effectiveness of Instagram influencers towards consumers purchase intention. The factors involved in this study were credibility and attractiveness. Convenient sampling technique was adapted and questionnaires were distributed to respondents among students in Universiti Teknologi MARA Cawangan Melaka Kampus Bandaraya Melaka through online questionnaires using Google Form platform. A total of 171 questionnaires were answered and were found usable. Collected data were analysed using Statistical Package for Social Science (SPSS) version 22. Hence, the data were analysed using several statistical analysis including frequencies distribution analysis, descriptive analysis, reliability analysis, Pearson correlation analysis and multiple regression analysis. The result revealed that credibility of the influencer has the highest relationship value towards consumers purchase intention. Furthermore, the study findings confirmed that both variables are positively related to the consumers purchase intention. As a conclusion, the findings of this study can be beneficial for future researchers, practitioners and government agencies. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25814/1/PPb_NORASNIDA%20SAHAK%20BM%20M%2019_5.pdf Sahak, Norasnida (2019) The effectiveness of Instagram influencer towards consumers purchase intention / Norasnida Sahak. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Purchasing. Selling. Sales personnel. Sales executives Social influence. Social pressure Online social networks
spellingShingle	Purchasing. Selling. Sales personnel. Sales executives Social influence. Social pressure Online social networks Sahak, Norasnida The effectiveness of Instagram influencer towards consumers purchase intention / Norasnida Sahak
description	This study is aimed to identify the effectiveness of Instagram influencers towards consumers purchase intention. The factors involved in this study were credibility and attractiveness. Convenient sampling technique was adapted and questionnaires were distributed to respondents among students in Universiti Teknologi MARA Cawangan Melaka Kampus Bandaraya Melaka through online questionnaires using Google Form platform. A total of 171 questionnaires were answered and were found usable. Collected data were analysed using Statistical Package for Social Science (SPSS) version 22. Hence, the data were analysed using several statistical analysis including frequencies distribution analysis, descriptive analysis, reliability analysis, Pearson correlation analysis and multiple regression analysis. The result revealed that credibility of the influencer has the highest relationship value towards consumers purchase intention. Furthermore, the study findings confirmed that both variables are positively related to the consumers purchase intention. As a conclusion, the findings of this study can be beneficial for future researchers, practitioners and government agencies.
format	Student Project
author	Sahak, Norasnida
author_facet	Sahak, Norasnida
author_sort	Sahak, Norasnida
title	The effectiveness of Instagram influencer towards consumers purchase intention / Norasnida Sahak
title_short	The effectiveness of Instagram influencer towards consumers purchase intention / Norasnida Sahak
title_full	The effectiveness of Instagram influencer towards consumers purchase intention / Norasnida Sahak
title_fullStr	The effectiveness of Instagram influencer towards consumers purchase intention / Norasnida Sahak
title_full_unstemmed	The effectiveness of Instagram influencer towards consumers purchase intention / Norasnida Sahak
title_sort	effectiveness of instagram influencer towards consumers purchase intention / norasnida sahak
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/25814/ http://ir.uitm.edu.my/id/eprint/25814/1/PPb_NORASNIDA%20SAHAK%20BM%20M%2019_5.pdf
first_indexed	2023-09-18T23:15:33Z
last_indexed	2023-09-18T23:15:33Z
_version_	1777419087395160064

The effectiveness of Instagram influencer towards consumers purchase intention / Norasnida Sahak

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