The role of poster as communication medium in Malaysia’s diabetic healthcare awareness / Salinatin Mohamad Saleh

Diabetes has been a prevalence disease in Malaysia. Diabetic statistic increases tremendously from 1.6 million in 2011 to 2.6 million in 2012. For many years, the government has put various efforts to educate the public on diabetes healthcare through posters. The use of poster by the governmen...

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Bibliographic Details
Main Author:	Saleh, Salinatin Mohamad
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Posters Commercial art. Advertising art
Online Access:	http://ir.uitm.edu.my/id/eprint/25803/ http://ir.uitm.edu.my/id/eprint/25803/1/TM_SALINATIN%20MOHAMAD%20SALEH%20AD%2014_5.pdf

id	uitm-25803
recordtype	eprints
spelling	uitm-258032019-09-27T03:06:32Z http://ir.uitm.edu.my/id/eprint/25803/ The role of poster as communication medium in Malaysia’s diabetic healthcare awareness / Salinatin Mohamad Saleh Saleh, Salinatin Mohamad Posters Commercial art. Advertising art Diabetes has been a prevalence disease in Malaysia. Diabetic statistic increases tremendously from 1.6 million in 2011 to 2.6 million in 2012. For many years, the government has put various efforts to educate the public on diabetes healthcare through posters. The use of poster by the government is meant to trigger the public on the hazardous alarm of diabetes. However to date, Malaysian public are still lacking of diabetic healthcare awareness. Hence, the role of diabetic healthcare poster as diabetic healthcare communication medium for the public is questionable. This study has applied a fully qualitative method to analyse public opinion on diabetic healthcare posters in five regions of Malaysia according to urban and rural area in each of the region. It has also examined the role of diabetic healthcare awareness poster towards the public. The findings from this study have revealed that the public in rural and urban area of the five regions have not fully obtained diabetic healthcare awareness despite agreeing that poster has been the only tool to communicate healthcare awareness. The rural public has more percentage on most themes and they have also got long term awareness with health behavioural change. In rural area, the availability of longer waiting time at the waiting area has also contributed towards their chances to internalize the poster to gain awareness in order to apply health behavioural change. Throughout the study, public in both regions have given opinions that they still remember the exceptional image of a rotten leg of a diabetic person from the previously unused poster. Hence, the role of poster with the use of exceptional images could construct people’s mind to gain healthcare awareness. This study has contributed beneficial entries to the Ministry of Health Malaysia in the promotion to foster a healthier lifestyle among the public besides to better understand the patterns of diabetic healthcare awareness between the urban and rural public. It also constributes towards the body of knowledge in visual communication, public health care and the field of information management. 2014 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25803/1/TM_SALINATIN%20MOHAMAD%20SALEH%20AD%2014_5.pdf Saleh, Salinatin Mohamad (2014) The role of poster as communication medium in Malaysia’s diabetic healthcare awareness / Salinatin Mohamad Saleh. Masters thesis, Universiti Teknologi MARA.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Posters Commercial art. Advertising art
spellingShingle	Posters Commercial art. Advertising art Saleh, Salinatin Mohamad The role of poster as communication medium in Malaysia’s diabetic healthcare awareness / Salinatin Mohamad Saleh
description	Diabetes has been a prevalence disease in Malaysia. Diabetic statistic increases tremendously from 1.6 million in 2011 to 2.6 million in 2012. For many years, the government has put various efforts to educate the public on diabetes healthcare through posters. The use of poster by the government is meant to trigger the public on the hazardous alarm of diabetes. However to date, Malaysian public are still lacking of diabetic healthcare awareness. Hence, the role of diabetic healthcare poster as diabetic healthcare communication medium for the public is questionable. This study has applied a fully qualitative method to analyse public opinion on diabetic healthcare posters in five regions of Malaysia according to urban and rural area in each of the region. It has also examined the role of diabetic healthcare awareness poster towards the public. The findings from this study have revealed that the public in rural and urban area of the five regions have not fully obtained diabetic healthcare awareness despite agreeing that poster has been the only tool to communicate healthcare awareness. The rural public has more percentage on most themes and they have also got long term awareness with health behavioural change. In rural area, the availability of longer waiting time at the waiting area has also contributed towards their chances to internalize the poster to gain awareness in order to apply health behavioural change. Throughout the study, public in both regions have given opinions that they still remember the exceptional image of a rotten leg of a diabetic person from the previously unused poster. Hence, the role of poster with the use of exceptional images could construct people’s mind to gain healthcare awareness. This study has contributed beneficial entries to the Ministry of Health Malaysia in the promotion to foster a healthier lifestyle among the public besides to better understand the patterns of diabetic healthcare awareness between the urban and rural public. It also constributes towards the body of knowledge in visual communication, public health care and the field of information management.
format	Thesis
author	Saleh, Salinatin Mohamad
author_facet	Saleh, Salinatin Mohamad
author_sort	Saleh, Salinatin Mohamad
title	The role of poster as communication medium in Malaysia’s diabetic healthcare awareness / Salinatin Mohamad Saleh
title_short	The role of poster as communication medium in Malaysia’s diabetic healthcare awareness / Salinatin Mohamad Saleh
title_full	The role of poster as communication medium in Malaysia’s diabetic healthcare awareness / Salinatin Mohamad Saleh
title_fullStr	The role of poster as communication medium in Malaysia’s diabetic healthcare awareness / Salinatin Mohamad Saleh
title_full_unstemmed	The role of poster as communication medium in Malaysia’s diabetic healthcare awareness / Salinatin Mohamad Saleh
title_sort	role of poster as communication medium in malaysia’s diabetic healthcare awareness / salinatin mohamad saleh
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/25803/ http://ir.uitm.edu.my/id/eprint/25803/1/TM_SALINATIN%20MOHAMAD%20SALEH%20AD%2014_5.pdf
first_indexed	2023-09-18T23:15:31Z
last_indexed	2023-09-18T23:15:31Z
_version_	1777419085763575808

The role of poster as communication medium in Malaysia’s diabetic healthcare awareness / Salinatin Mohamad Saleh

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