Acceptance of Instagram among the millenials in UiTM Kampus Bandaraya Melaka / Abdul Wafi Zamri

This study aimed to examine the factors of Instagram application usage among the millenials in UiTM Kampus Bandaraya Melaka. The independent variables were social influence, trustfulness and performance based on Instagram application usage among the millenials in UiTM Kampus Bandaraya Melaka. A set...

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Bibliographic Details
Main Author:	Zamri, Abdul Wafi
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Social influence. Social pressure Social networks Melaka Universiti Teknologi MARA
Online Access:	http://ir.uitm.edu.my/id/eprint/25724/ http://ir.uitm.edu.my/id/eprint/25724/1/PPb_ABDUL%20WAFI%20ZAMRI%20BM%20M%2019_5.pdf

id	uitm-25724
recordtype	eprints
spelling	uitm-257242019-10-23T08:59:26Z http://ir.uitm.edu.my/id/eprint/25724/ Acceptance of Instagram among the millenials in UiTM Kampus Bandaraya Melaka / Abdul Wafi Zamri Zamri, Abdul Wafi Social influence. Social pressure Social networks Melaka Universiti Teknologi MARA This study aimed to examine the factors of Instagram application usage among the millenials in UiTM Kampus Bandaraya Melaka. The independent variables were social influence, trustfulness and performance based on Instagram application usage among the millenials in UiTM Kampus Bandaraya Melaka. A set of questionnaire was adopted from past research to collect the primary data from respondents about the relationship the millenials with the Instagram application usage. Convenience sampling was used for this study. A total of 110 respondents had answered the questionnaires. The overall findings of the research indicate that based on the result, that all the three indipendent variables affects the accpetance of Instagram application usage among the millenials in UiTM Kampus Bandaraya Melaka. As conclusion, we can see that the Instagram application usage is also useful in the educational medium to improve the users’ attention instead of on scrolling only for feeds that will help them increase their knowledge much more than before. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25724/1/PPb_ABDUL%20WAFI%20ZAMRI%20BM%20M%2019_5.pdf Zamri, Abdul Wafi (2019) Acceptance of Instagram among the millenials in UiTM Kampus Bandaraya Melaka / Abdul Wafi Zamri. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Social influence. Social pressure Social networks Melaka Universiti Teknologi MARA
spellingShingle	Social influence. Social pressure Social networks Melaka Universiti Teknologi MARA Zamri, Abdul Wafi Acceptance of Instagram among the millenials in UiTM Kampus Bandaraya Melaka / Abdul Wafi Zamri
description	This study aimed to examine the factors of Instagram application usage among the millenials in UiTM Kampus Bandaraya Melaka. The independent variables were social influence, trustfulness and performance based on Instagram application usage among the millenials in UiTM Kampus Bandaraya Melaka. A set of questionnaire was adopted from past research to collect the primary data from respondents about the relationship the millenials with the Instagram application usage. Convenience sampling was used for this study. A total of 110 respondents had answered the questionnaires. The overall findings of the research indicate that based on the result, that all the three indipendent variables affects the accpetance of Instagram application usage among the millenials in UiTM Kampus Bandaraya Melaka. As conclusion, we can see that the Instagram application usage is also useful in the educational medium to improve the users’ attention instead of on scrolling only for feeds that will help them increase their knowledge much more than before.
format	Student Project
author	Zamri, Abdul Wafi
author_facet	Zamri, Abdul Wafi
author_sort	Zamri, Abdul Wafi
title	Acceptance of Instagram among the millenials in UiTM Kampus Bandaraya Melaka / Abdul Wafi Zamri
title_short	Acceptance of Instagram among the millenials in UiTM Kampus Bandaraya Melaka / Abdul Wafi Zamri
title_full	Acceptance of Instagram among the millenials in UiTM Kampus Bandaraya Melaka / Abdul Wafi Zamri
title_fullStr	Acceptance of Instagram among the millenials in UiTM Kampus Bandaraya Melaka / Abdul Wafi Zamri
title_full_unstemmed	Acceptance of Instagram among the millenials in UiTM Kampus Bandaraya Melaka / Abdul Wafi Zamri
title_sort	acceptance of instagram among the millenials in uitm kampus bandaraya melaka / abdul wafi zamri
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/25724/ http://ir.uitm.edu.my/id/eprint/25724/1/PPb_ABDUL%20WAFI%20ZAMRI%20BM%20M%2019_5.pdf
first_indexed	2023-09-18T23:15:20Z
last_indexed	2023-09-18T23:15:20Z
_version_	1777419074562686976

Acceptance of Instagram among the millenials in UiTM Kampus Bandaraya Melaka / Abdul Wafi Zamri

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