The assessment of foreign market entry strategies: a case on Trurich Resources Sdn Bhd (TRSB) venturing into Indonesian market / Muhammad Zaidi Zainal Abidin

Globalization has widening the scope of world economy, increases the level of cooperation, and revolutionized the traditional business practices into international business expansion. Nowadays, foreign direct investment (FDI) has become popular among the big corporations as a medium to enter into fo...

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Main Author:	Zainal Abidin, Muhammad Zaidi
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2013
Subjects:	Planning. Business planning. Strategic planning International trade Competition. International competition
Online Access:	http://ir.uitm.edu.my/id/eprint/25700/ http://ir.uitm.edu.my/id/eprint/25700/1/PPb_MUHAMMAD%20ZAIDI%20ZAINAL%20ABIDIN%20BM%20M%2013_5.pdf

id	uitm-25700
recordtype	eprints
spelling	uitm-257002019-12-27T05:37:56Z http://ir.uitm.edu.my/id/eprint/25700/ The assessment of foreign market entry strategies: a case on Trurich Resources Sdn Bhd (TRSB) venturing into Indonesian market / Muhammad Zaidi Zainal Abidin Zainal Abidin, Muhammad Zaidi Planning. Business planning. Strategic planning International trade Competition. International competition Globalization has widening the scope of world economy, increases the level of cooperation, and revolutionized the traditional business practices into international business expansion. Nowadays, foreign direct investment (FDI) has become popular among the big corporations as a medium to enter into foreign market. To ensure the successful in foreign market, firms must first evaluate the respective market. The main objective of this study is to identify the assessment, strategies and barriers encountered by Trurich Resources Sdn. Bhd. when they venturing into foreign market. The assessments studied are based on Dunning Eclectic Theory (OLI), Internalization theory, Foreign Market Entry Strategies and Porter’s Theory of Nation Competitive Advantages. Other international strategies such corporate strategy, business strategy, Porter’s Generic Strategies and integrative strategies also were included into the study to further identify the company’s strategies and barriers encountered to achieve such objectives. The data was collected primarily through a series of interview session with Trurich Resources’ top management; Mhamod Bin Mokhtar (CEO), Ramli Bin Mohd Tahar (General Manager) and Mohamad Azhar Bin Abd Rahman (Estate Manager). Some of the data were obtained from the researcher observations, industry review, statistical records and internet. The data collected shows that the company owned the three advantages (OLI) as per described in Dunning Eclectic theory. The Porter’s Nation Competitive Advantages also do reflect with the company’s succession in international expansion. While the host country governance, rules and regulations, bureaucracy and the world market were identified as the barriers for the company’s strategy. Faculty of Business and Management 2013 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25700/1/PPb_MUHAMMAD%20ZAIDI%20ZAINAL%20ABIDIN%20BM%20M%2013_5.pdf Zainal Abidin, Muhammad Zaidi (2013) The assessment of foreign market entry strategies: a case on Trurich Resources Sdn Bhd (TRSB) venturing into Indonesian market / Muhammad Zaidi Zainal Abidin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Planning. Business planning. Strategic planning International trade Competition. International competition
spellingShingle	Planning. Business planning. Strategic planning International trade Competition. International competition Zainal Abidin, Muhammad Zaidi The assessment of foreign market entry strategies: a case on Trurich Resources Sdn Bhd (TRSB) venturing into Indonesian market / Muhammad Zaidi Zainal Abidin
description	Globalization has widening the scope of world economy, increases the level of cooperation, and revolutionized the traditional business practices into international business expansion. Nowadays, foreign direct investment (FDI) has become popular among the big corporations as a medium to enter into foreign market. To ensure the successful in foreign market, firms must first evaluate the respective market. The main objective of this study is to identify the assessment, strategies and barriers encountered by Trurich Resources Sdn. Bhd. when they venturing into foreign market. The assessments studied are based on Dunning Eclectic Theory (OLI), Internalization theory, Foreign Market Entry Strategies and Porter’s Theory of Nation Competitive Advantages. Other international strategies such corporate strategy, business strategy, Porter’s Generic Strategies and integrative strategies also were included into the study to further identify the company’s strategies and barriers encountered to achieve such objectives. The data was collected primarily through a series of interview session with Trurich Resources’ top management; Mhamod Bin Mokhtar (CEO), Ramli Bin Mohd Tahar (General Manager) and Mohamad Azhar Bin Abd Rahman (Estate Manager). Some of the data were obtained from the researcher observations, industry review, statistical records and internet. The data collected shows that the company owned the three advantages (OLI) as per described in Dunning Eclectic theory. The Porter’s Nation Competitive Advantages also do reflect with the company’s succession in international expansion. While the host country governance, rules and regulations, bureaucracy and the world market were identified as the barriers for the company’s strategy.
format	Student Project
author	Zainal Abidin, Muhammad Zaidi
author_facet	Zainal Abidin, Muhammad Zaidi
author_sort	Zainal Abidin, Muhammad Zaidi
title	The assessment of foreign market entry strategies: a case on Trurich Resources Sdn Bhd (TRSB) venturing into Indonesian market / Muhammad Zaidi Zainal Abidin
title_short	The assessment of foreign market entry strategies: a case on Trurich Resources Sdn Bhd (TRSB) venturing into Indonesian market / Muhammad Zaidi Zainal Abidin
title_full	The assessment of foreign market entry strategies: a case on Trurich Resources Sdn Bhd (TRSB) venturing into Indonesian market / Muhammad Zaidi Zainal Abidin
title_fullStr	The assessment of foreign market entry strategies: a case on Trurich Resources Sdn Bhd (TRSB) venturing into Indonesian market / Muhammad Zaidi Zainal Abidin
title_full_unstemmed	The assessment of foreign market entry strategies: a case on Trurich Resources Sdn Bhd (TRSB) venturing into Indonesian market / Muhammad Zaidi Zainal Abidin
title_sort	assessment of foreign market entry strategies: a case on trurich resources sdn bhd (trsb) venturing into indonesian market / muhammad zaidi zainal abidin
publisher	Faculty of Business and Management
publishDate	2013
url	http://ir.uitm.edu.my/id/eprint/25700/ http://ir.uitm.edu.my/id/eprint/25700/1/PPb_MUHAMMAD%20ZAIDI%20ZAINAL%20ABIDIN%20BM%20M%2013_5.pdf
first_indexed	2023-09-18T23:15:17Z
last_indexed	2023-09-18T23:15:17Z
_version_	1777419071065686016

The assessment of foreign market entry strategies: a case on Trurich Resources Sdn Bhd (TRSB) venturing into Indonesian market / Muhammad Zaidi Zainal Abidin

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