Servicescape: the impacts of physical surroundings on customers in Amanah Saham Nasional Berhad, Melaka Branch / Muhammad Nur Ikhsan Mohd Sefian
Services play the major roles in delivering the product to the customers in proper manner. Services marketing can be classified as the same strength like the product marketing and its compliment to each other. In this study, it will discuss one of the important area within services marketing that ca...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2009
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| Online Access: | http://ir.uitm.edu.my/id/eprint/25679/ http://ir.uitm.edu.my/id/eprint/25679/1/PPb_MUHAMMAD%20NUR%20IKHSAN%20MOHD%20SEFIAN%20BM%20M%2009_5.pdf |