Servicescape: the impacts of physical surroundings on customers in Amanah Saham Nasional Berhad, Melaka Branch / Muhammad Nur Ikhsan Mohd Sefian

Services play the major roles in delivering the product to the customers in proper manner. Services marketing can be classified as the same strength like the product marketing and its compliment to each other. In this study, it will discuss one of the important area within services marketing that ca...

Full description

Bibliographic Details
Main Author:	Mohd Sefian, Muhammad Nur Ikhsan
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Service industries Customer services. Customer relations Office layout
Online Access:	http://ir.uitm.edu.my/id/eprint/25679/ http://ir.uitm.edu.my/id/eprint/25679/1/PPb_MUHAMMAD%20NUR%20IKHSAN%20MOHD%20SEFIAN%20BM%20M%2009_5.pdf

id	uitm-25679
recordtype	eprints
spelling	uitm-256792019-12-16T08:33:07Z http://ir.uitm.edu.my/id/eprint/25679/ Servicescape: the impacts of physical surroundings on customers in Amanah Saham Nasional Berhad, Melaka Branch / Muhammad Nur Ikhsan Mohd Sefian Mohd Sefian, Muhammad Nur Ikhsan Service industries Customer services. Customer relations Office layout Services play the major roles in delivering the product to the customers in proper manner. Services marketing can be classified as the same strength like the product marketing and its compliment to each other. In this study, it will discuss one of the important area within services marketing that can give huge impacts in evaluating overall service delivery performance. Services cape consist of different elements like ambient elements, space elements and sign or symbols. These elements have its own sub sector that describe different approach in determining the impacts the customers as well as the employees of the organization. This study will take the Amanah Saham Nasional Berhad, a unit trust company Melaka branch that involve in fully service environment as the pilot organization to be examine and evaluate. Most of the customers have affected by physical environment during the process of service delivery. The attributes that give high impacts on customers are music, arrangements, wall decoration, waiting and queuing facilities. The are a lots of suggestions from this study and might be useful for future improvement. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25679/1/PPb_MUHAMMAD%20NUR%20IKHSAN%20MOHD%20SEFIAN%20BM%20M%2009_5.pdf Mohd Sefian, Muhammad Nur Ikhsan (2009) Servicescape: the impacts of physical surroundings on customers in Amanah Saham Nasional Berhad, Melaka Branch / Muhammad Nur Ikhsan Mohd Sefian. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Service industries Customer services. Customer relations Office layout
spellingShingle	Service industries Customer services. Customer relations Office layout Mohd Sefian, Muhammad Nur Ikhsan Servicescape: the impacts of physical surroundings on customers in Amanah Saham Nasional Berhad, Melaka Branch / Muhammad Nur Ikhsan Mohd Sefian
description	Services play the major roles in delivering the product to the customers in proper manner. Services marketing can be classified as the same strength like the product marketing and its compliment to each other. In this study, it will discuss one of the important area within services marketing that can give huge impacts in evaluating overall service delivery performance. Services cape consist of different elements like ambient elements, space elements and sign or symbols. These elements have its own sub sector that describe different approach in determining the impacts the customers as well as the employees of the organization. This study will take the Amanah Saham Nasional Berhad, a unit trust company Melaka branch that involve in fully service environment as the pilot organization to be examine and evaluate. Most of the customers have affected by physical environment during the process of service delivery. The attributes that give high impacts on customers are music, arrangements, wall decoration, waiting and queuing facilities. The are a lots of suggestions from this study and might be useful for future improvement.
format	Student Project
author	Mohd Sefian, Muhammad Nur Ikhsan
author_facet	Mohd Sefian, Muhammad Nur Ikhsan
author_sort	Mohd Sefian, Muhammad Nur Ikhsan
title	Servicescape: the impacts of physical surroundings on customers in Amanah Saham Nasional Berhad, Melaka Branch / Muhammad Nur Ikhsan Mohd Sefian
title_short	Servicescape: the impacts of physical surroundings on customers in Amanah Saham Nasional Berhad, Melaka Branch / Muhammad Nur Ikhsan Mohd Sefian
title_full	Servicescape: the impacts of physical surroundings on customers in Amanah Saham Nasional Berhad, Melaka Branch / Muhammad Nur Ikhsan Mohd Sefian
title_fullStr	Servicescape: the impacts of physical surroundings on customers in Amanah Saham Nasional Berhad, Melaka Branch / Muhammad Nur Ikhsan Mohd Sefian
title_full_unstemmed	Servicescape: the impacts of physical surroundings on customers in Amanah Saham Nasional Berhad, Melaka Branch / Muhammad Nur Ikhsan Mohd Sefian
title_sort	servicescape: the impacts of physical surroundings on customers in amanah saham nasional berhad, melaka branch / muhammad nur ikhsan mohd sefian
publisher	Faculty of Business and Management
publishDate	2009
url	http://ir.uitm.edu.my/id/eprint/25679/ http://ir.uitm.edu.my/id/eprint/25679/1/PPb_MUHAMMAD%20NUR%20IKHSAN%20MOHD%20SEFIAN%20BM%20M%2009_5.pdf
first_indexed	2023-09-18T23:15:14Z
last_indexed	2023-09-18T23:15:14Z
_version_	1777419067945123840

Servicescape: the impacts of physical surroundings on customers in Amanah Saham Nasional Berhad, Melaka Branch / Muhammad Nur Ikhsan Mohd Sefian

Similar Items