The influence of brand on shopping at Melaka Mall Sdn Bhd / Muhammad Iberahim

Brand is one of the most important aspects of any business, large or small, retail or Business to Business (B2B). The present harsh business climate has forced companies to consider branding efforts, in order to stay competitive. The gap between main and small actors on the market is increasing, whi...

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Bibliographic Details
Main Author:	Iberahim, Muhammad
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Shopping centers. Shopping malls
Online Access:	http://ir.uitm.edu.my/id/eprint/25654/ http://ir.uitm.edu.my/id/eprint/25654/1/PPb_MUHAMMAD%20IBERAHIM%20BM%20M%2014_5.pdf

id	uitm-25654
recordtype	eprints
spelling	uitm-256542019-12-06T03:01:47Z http://ir.uitm.edu.my/id/eprint/25654/ The influence of brand on shopping at Melaka Mall Sdn Bhd / Muhammad Iberahim Iberahim, Muhammad Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Shopping centers. Shopping malls Brand is one of the most important aspects of any business, large or small, retail or Business to Business (B2B). The present harsh business climate has forced companies to consider branding efforts, in order to stay competitive. The gap between main and small actors on the market is increasing, which makes it crucial for weaker brands to develop an effective branding strategy. Nowadays, customers are very deeply connected to the brands. When they purchase any product like a car, mobile, items of daily need, even a shopping place, brand name influence the consumer’s choice. Some customers purchase the specific branded things just due to the brand name. Customers believe that brand name is a symbol of quality, status and become a part of their life. The aim of this research is to provide a better understanding about the influence of brand on shopping at Melaka Mall. This research explores, describes and tries to explain the influences of brand on shopping, how the brand influence customers and how customers describe the brand based on three variable of brand which are brand loyalty, brand awareness and brand association. This research has conducted at Melaka Mall SDN. BHD and data was primarily collected through a questionnaire. The data obtained from the questionnaires are being analyzed by using SPSS 14.0. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25654/1/PPb_MUHAMMAD%20IBERAHIM%20BM%20M%2014_5.pdf Iberahim, Muhammad (2014) The influence of brand on shopping at Melaka Mall Sdn Bhd / Muhammad Iberahim. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Shopping centers. Shopping malls
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Shopping centers. Shopping malls Iberahim, Muhammad The influence of brand on shopping at Melaka Mall Sdn Bhd / Muhammad Iberahim
description	Brand is one of the most important aspects of any business, large or small, retail or Business to Business (B2B). The present harsh business climate has forced companies to consider branding efforts, in order to stay competitive. The gap between main and small actors on the market is increasing, which makes it crucial for weaker brands to develop an effective branding strategy. Nowadays, customers are very deeply connected to the brands. When they purchase any product like a car, mobile, items of daily need, even a shopping place, brand name influence the consumer’s choice. Some customers purchase the specific branded things just due to the brand name. Customers believe that brand name is a symbol of quality, status and become a part of their life. The aim of this research is to provide a better understanding about the influence of brand on shopping at Melaka Mall. This research explores, describes and tries to explain the influences of brand on shopping, how the brand influence customers and how customers describe the brand based on three variable of brand which are brand loyalty, brand awareness and brand association. This research has conducted at Melaka Mall SDN. BHD and data was primarily collected through a questionnaire. The data obtained from the questionnaires are being analyzed by using SPSS 14.0.
format	Student Project
author	Iberahim, Muhammad
author_facet	Iberahim, Muhammad
author_sort	Iberahim, Muhammad
title	The influence of brand on shopping at Melaka Mall Sdn Bhd / Muhammad Iberahim
title_short	The influence of brand on shopping at Melaka Mall Sdn Bhd / Muhammad Iberahim
title_full	The influence of brand on shopping at Melaka Mall Sdn Bhd / Muhammad Iberahim
title_fullStr	The influence of brand on shopping at Melaka Mall Sdn Bhd / Muhammad Iberahim
title_full_unstemmed	The influence of brand on shopping at Melaka Mall Sdn Bhd / Muhammad Iberahim
title_sort	influence of brand on shopping at melaka mall sdn bhd / muhammad iberahim
publisher	Faculty of Business and Management
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/25654/ http://ir.uitm.edu.my/id/eprint/25654/1/PPb_MUHAMMAD%20IBERAHIM%20BM%20M%2014_5.pdf
first_indexed	2023-09-18T23:15:11Z
last_indexed	2023-09-18T23:15:11Z
_version_	1777419064471191552

The influence of brand on shopping at Melaka Mall Sdn Bhd / Muhammad Iberahim

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