A study on the factors affecting customer’s confidence towards product with Halal logo / Muhammad Farid Harith
The purpose of this study was to investigate the relationship of the selected independent variables: packaging, company, media and religiosity with dependent variable which is the affecting customer’s confidence toward product with Halal logo. In order to provide a guide in the study, four hypothese...
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management, Universiti Teknologi MARA
2014
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/25620/ http://ir.uitm.edu.my/id/eprint/25620/1/PPb_MUHAMMAD%20FARID%20HARITH%20BM%20M%2014_5.pdf |
| id |
uitm-25620 |
|---|---|
| recordtype |
eprints |
| spelling |
uitm-256202019-12-06T02:10:04Z http://ir.uitm.edu.my/id/eprint/25620/ A study on the factors affecting customer’s confidence towards product with Halal logo / Muhammad Farid Harith Harith, Muhammad Farid Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The purpose of this study was to investigate the relationship of the selected independent variables: packaging, company, media and religiosity with dependent variable which is the affecting customer’s confidence toward product with Halal logo. In order to provide a guide in the study, four hypotheses were formulated. Data were collected from 100 respondents using the questionnaire. This study was conducted at Bandar Melaka. Then the results was analysed by using SPSS to find the significant relationship with the dependent variables. Through this study, it will help the us to understanding the factor why customer more confident's toward Halal logo on the product. Faculty of Business and Management, Universiti Teknologi MARA 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25620/1/PPb_MUHAMMAD%20FARID%20HARITH%20BM%20M%2014_5.pdf Harith, Muhammad Farid (2014) A study on the factors affecting customer’s confidence towards product with Halal logo / Muhammad Farid Harith. [Student Project] (Unpublished) |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Teknologi MARA |
| building |
UiTM Institutional Repository |
| collection |
Online Access |
| language |
English |
| topic |
Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| spellingShingle |
Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Harith, Muhammad Farid A study on the factors affecting customer’s confidence towards product with Halal logo / Muhammad Farid Harith |
| description |
The purpose of this study was to investigate the relationship of the selected independent variables: packaging, company, media and religiosity with dependent variable which is the affecting customer’s confidence toward product with Halal logo. In order to provide a guide in the study, four hypotheses were formulated. Data were collected from 100 respondents using the questionnaire. This study was conducted at Bandar Melaka. Then the results was analysed by using SPSS to find the significant relationship with the dependent variables. Through this study, it will help the us to understanding the factor why customer more confident's toward Halal logo on the product. |
| format |
Student Project |
| author |
Harith, Muhammad Farid |
| author_facet |
Harith, Muhammad Farid |
| author_sort |
Harith, Muhammad Farid |
| title |
A study on the factors affecting customer’s confidence towards product with Halal logo / Muhammad Farid Harith |
| title_short |
A study on the factors affecting customer’s confidence towards product with Halal logo / Muhammad Farid Harith |
| title_full |
A study on the factors affecting customer’s confidence towards product with Halal logo / Muhammad Farid Harith |
| title_fullStr |
A study on the factors affecting customer’s confidence towards product with Halal logo / Muhammad Farid Harith |
| title_full_unstemmed |
A study on the factors affecting customer’s confidence towards product with Halal logo / Muhammad Farid Harith |
| title_sort |
study on the factors affecting customer’s confidence towards product with halal logo / muhammad farid harith |
| publisher |
Faculty of Business and Management, Universiti Teknologi MARA |
| publishDate |
2014 |
| url |
http://ir.uitm.edu.my/id/eprint/25620/ http://ir.uitm.edu.my/id/eprint/25620/1/PPb_MUHAMMAD%20FARID%20HARITH%20BM%20M%2014_5.pdf |
| first_indexed |
2023-09-18T23:15:06Z |
| last_indexed |
2023-09-18T23:15:06Z |
| _version_ |
1777419059956023296 |