A study on the effectiveness of promotional tools practiced by Mercedes-Benz Malaysia’s merchandising / Muhammad Faizal Samat

Promotion is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision. Promotional tools contain five elements which are sales promotion, personal selling, advertising, direct marketing, and public relatio...

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Bibliographic Details
Main Author: Samat, Muhammad Faizal
Format: Student Project
Language:English
Published: Faculty of Business and Management 2011
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/25616/
http://ir.uitm.edu.my/id/eprint/25616/1/PPb_MUHAMMAD%20FAIZAL%20SAMAT%20BM%20M%2011_5.pdf

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