A study on the effectiveness of promotional tools practiced by Mercedes-Benz Malaysia’s merchandising / Muhammad Faizal Samat

Promotion is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision. Promotional tools contain five elements which are sales promotion, personal selling, advertising, direct marketing, and public relatio...

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Bibliographic Details
Main Author:	Samat, Muhammad Faizal
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Subjects:	Marketing Merchandising Marketing research. Marketing research companies. Sales forecasting
Online Access:	http://ir.uitm.edu.my/id/eprint/25616/ http://ir.uitm.edu.my/id/eprint/25616/1/PPb_MUHAMMAD%20FAIZAL%20SAMAT%20BM%20M%2011_5.pdf

id	uitm-25616
recordtype	eprints
spelling	uitm-256162019-12-04T08:20:00Z http://ir.uitm.edu.my/id/eprint/25616/ A study on the effectiveness of promotional tools practiced by Mercedes-Benz Malaysia’s merchandising / Muhammad Faizal Samat Samat, Muhammad Faizal Marketing Merchandising Marketing research. Marketing research companies. Sales forecasting Promotion is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision. Promotional tools contain five elements which are sales promotion, personal selling, advertising, direct marketing, and public relation. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. The research title “A Study on The Effectiveness of Promotional Tools Practice by Mercedes- Benz Malaysia’s merchandising” had been conducted to obtain the results at Mercedes-Benz Malaysia (MBM). This research has been answered by 92 respondents through questionnaire. Instead of it, the Statistical Package for the Social Science (SPSS) version 14.0 has been used to summarize the data. Based on this research, the result indicates public relation is the elements that contribute most in promotional tools. Besides that, results shows there are significant relationship between all the elements in the promotional tools which include sales promotion, personal selling, advertising, direct marketing and public relation. As a conclusion, the results of the findings that include the analysis of the demographic profile, general information on promotional tools and elements that most contribute in promotional tools. For the recommendation of this study made based on several logical factors and impact of current situation to the promotional tools practiced. Faculty of Business and Management 2011 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25616/1/PPb_MUHAMMAD%20FAIZAL%20SAMAT%20BM%20M%2011_5.pdf Samat, Muhammad Faizal (2011) A study on the effectiveness of promotional tools practiced by Mercedes-Benz Malaysia’s merchandising / Muhammad Faizal Samat. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Merchandising Marketing research. Marketing research companies. Sales forecasting
spellingShingle	Marketing Merchandising Marketing research. Marketing research companies. Sales forecasting Samat, Muhammad Faizal A study on the effectiveness of promotional tools practiced by Mercedes-Benz Malaysia’s merchandising / Muhammad Faizal Samat
description	Promotion is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision. Promotional tools contain five elements which are sales promotion, personal selling, advertising, direct marketing, and public relation. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. The research title “A Study on The Effectiveness of Promotional Tools Practice by Mercedes- Benz Malaysia’s merchandising” had been conducted to obtain the results at Mercedes-Benz Malaysia (MBM). This research has been answered by 92 respondents through questionnaire. Instead of it, the Statistical Package for the Social Science (SPSS) version 14.0 has been used to summarize the data. Based on this research, the result indicates public relation is the elements that contribute most in promotional tools. Besides that, results shows there are significant relationship between all the elements in the promotional tools which include sales promotion, personal selling, advertising, direct marketing and public relation. As a conclusion, the results of the findings that include the analysis of the demographic profile, general information on promotional tools and elements that most contribute in promotional tools. For the recommendation of this study made based on several logical factors and impact of current situation to the promotional tools practiced.
format	Student Project
author	Samat, Muhammad Faizal
author_facet	Samat, Muhammad Faizal
author_sort	Samat, Muhammad Faizal
title	A study on the effectiveness of promotional tools practiced by Mercedes-Benz Malaysia’s merchandising / Muhammad Faizal Samat
title_short	A study on the effectiveness of promotional tools practiced by Mercedes-Benz Malaysia’s merchandising / Muhammad Faizal Samat
title_full	A study on the effectiveness of promotional tools practiced by Mercedes-Benz Malaysia’s merchandising / Muhammad Faizal Samat
title_fullStr	A study on the effectiveness of promotional tools practiced by Mercedes-Benz Malaysia’s merchandising / Muhammad Faizal Samat
title_full_unstemmed	A study on the effectiveness of promotional tools practiced by Mercedes-Benz Malaysia’s merchandising / Muhammad Faizal Samat
title_sort	study on the effectiveness of promotional tools practiced by mercedes-benz malaysia’s merchandising / muhammad faizal samat
publisher	Faculty of Business and Management
publishDate	2011
url	http://ir.uitm.edu.my/id/eprint/25616/ http://ir.uitm.edu.my/id/eprint/25616/1/PPb_MUHAMMAD%20FAIZAL%20SAMAT%20BM%20M%2011_5.pdf
first_indexed	2023-09-18T23:15:06Z
last_indexed	2023-09-18T23:15:06Z
_version_	1777419059371966464

A study on the effectiveness of promotional tools practiced by Mercedes-Benz Malaysia’s merchandising / Muhammad Faizal Samat

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