Customer preferences on high rise residential: The Mahogany Park Apartment / Muhammad Ammar Syafiq Mohd Yunus

High rise residential has emerged as a solution to the issues of land bank and the growing needs of residential properties. For one of the top developer in Malaysia, Sime Darby Property has developed an apartment called The Mahogany Park. Since it’s been launch on May 2014, the apartment has receive...

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Bibliographic Details
Main Author:	Mohd Yunus, Muhammad Ammar Syafiq
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2015
Subjects:	Housing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/25587/ http://ir.uitm.edu.my/id/eprint/25587/1/PPb_MUHAMMAD%20AMMAR%20SYAFIQ%20MOHD%20YUNUS%20BM%20M%2015_5.pdf

id	uitm-25587
recordtype	eprints
spelling	uitm-255872019-11-28T09:44:37Z http://ir.uitm.edu.my/id/eprint/25587/ Customer preferences on high rise residential: The Mahogany Park Apartment / Muhammad Ammar Syafiq Mohd Yunus Mohd Yunus, Muhammad Ammar Syafiq Housing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling High rise residential has emerged as a solution to the issues of land bank and the growing needs of residential properties. For one of the top developer in Malaysia, Sime Darby Property has developed an apartment called The Mahogany Park. Since it’s been launch on May 2014, the apartment has received slow and not very encouraging response from the public up until now. This has become an issue for the top developer namely Sime Darby Property in selling the said apartment. The main objective of this research is to identify, determine relationship and to evaluate the most significant factor (Location, Financial, Physical and Environment) that affect customer preference. There are many factors that affecting customer preference but in this study the researcher used variable from past researcher to support its research. By using convenience sampling technique, 100 questionnaires were distributed at Saujana Impian, Kajang to identify the real issues that curb this apartment. Analysis found that all the factor under discussion constitutes 97.4 % out of the factor that affect customer preference, financial factor is the most significant factor that contribute to the factors affecting the customer preference and this is supported by previous study and the finding in this study. This research is useful in guiding and serves as reference for housing developer and local government to fully understand house buyer’s expectation towards high rise residential, a good housing development project should be constantly revised to meets the wants and need of the customer. Faculty of Business and Management 2015 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25587/1/PPb_MUHAMMAD%20AMMAR%20SYAFIQ%20MOHD%20YUNUS%20BM%20M%2015_5.pdf Mohd Yunus, Muhammad Ammar Syafiq (2015) Customer preferences on high rise residential: The Mahogany Park Apartment / Muhammad Ammar Syafiq Mohd Yunus. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Housing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Housing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Mohd Yunus, Muhammad Ammar Syafiq Customer preferences on high rise residential: The Mahogany Park Apartment / Muhammad Ammar Syafiq Mohd Yunus
description	High rise residential has emerged as a solution to the issues of land bank and the growing needs of residential properties. For one of the top developer in Malaysia, Sime Darby Property has developed an apartment called The Mahogany Park. Since it’s been launch on May 2014, the apartment has received slow and not very encouraging response from the public up until now. This has become an issue for the top developer namely Sime Darby Property in selling the said apartment. The main objective of this research is to identify, determine relationship and to evaluate the most significant factor (Location, Financial, Physical and Environment) that affect customer preference. There are many factors that affecting customer preference but in this study the researcher used variable from past researcher to support its research. By using convenience sampling technique, 100 questionnaires were distributed at Saujana Impian, Kajang to identify the real issues that curb this apartment. Analysis found that all the factor under discussion constitutes 97.4 % out of the factor that affect customer preference, financial factor is the most significant factor that contribute to the factors affecting the customer preference and this is supported by previous study and the finding in this study. This research is useful in guiding and serves as reference for housing developer and local government to fully understand house buyer’s expectation towards high rise residential, a good housing development project should be constantly revised to meets the wants and need of the customer.
format	Student Project
author	Mohd Yunus, Muhammad Ammar Syafiq
author_facet	Mohd Yunus, Muhammad Ammar Syafiq
author_sort	Mohd Yunus, Muhammad Ammar Syafiq
title	Customer preferences on high rise residential: The Mahogany Park Apartment / Muhammad Ammar Syafiq Mohd Yunus
title_short	Customer preferences on high rise residential: The Mahogany Park Apartment / Muhammad Ammar Syafiq Mohd Yunus
title_full	Customer preferences on high rise residential: The Mahogany Park Apartment / Muhammad Ammar Syafiq Mohd Yunus
title_fullStr	Customer preferences on high rise residential: The Mahogany Park Apartment / Muhammad Ammar Syafiq Mohd Yunus
title_full_unstemmed	Customer preferences on high rise residential: The Mahogany Park Apartment / Muhammad Ammar Syafiq Mohd Yunus
title_sort	customer preferences on high rise residential: the mahogany park apartment / muhammad ammar syafiq mohd yunus
publisher	Faculty of Business and Management
publishDate	2015
url	http://ir.uitm.edu.my/id/eprint/25587/ http://ir.uitm.edu.my/id/eprint/25587/1/PPb_MUHAMMAD%20AMMAR%20SYAFIQ%20MOHD%20YUNUS%20BM%20M%2015_5.pdf
first_indexed	2023-09-18T23:15:02Z
last_indexed	2023-09-18T23:15:02Z
_version_	1777419055294054400

Customer preferences on high rise residential: The Mahogany Park Apartment / Muhammad Ammar Syafiq Mohd Yunus

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