The effect of trust, customer satisfaction and image on customers’ loyalty in Bank Islam Jasin Melaka / Muhamad Sukur Mihat

This research attempts to find the level of customer loyalty and their relationship in Bank Islam Melaka. In order to do this, a questionnaire is designed and validated, then based on the data which is gained from the sample of 60 respondents that is volunteered to complete multiple self-administere...

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Bibliographic Details
Main Author:	Mihat, Muhamad Sukur
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Subjects:	Market surveys. Including brand choice. Brand loyalty Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/25556/ http://ir.uitm.edu.my/id/eprint/25556/1/PPb_MUHAMAD%20SUKUR%20MIHAT%20BM%20M%2011_5.pdf

id	uitm-25556
recordtype	eprints
spelling	uitm-255562019-11-28T06:47:33Z http://ir.uitm.edu.my/id/eprint/25556/ The effect of trust, customer satisfaction and image on customers’ loyalty in Bank Islam Jasin Melaka / Muhamad Sukur Mihat Mihat, Muhamad Sukur Market surveys. Including brand choice. Brand loyalty Consumer satisfaction This research attempts to find the level of customer loyalty and their relationship in Bank Islam Melaka. In order to do this, a questionnaire is designed and validated, then based on the data which is gained from the sample of 60 respondents that is volunteered to complete multiple self-administered questionnaire for the data collection process, the analysis is done and the result and the relation among the factor are explained. Data was then aggregate and analyzed using descriptive analysis, and correlation. Trust, customer’s satisfaction and image are the factor that influences customer’s loyalty of customer in Bank Islam in this study. These factor are influence each other as well. The relationships of different factor with each other are also studied and the SPSS software is used to analyze the data gathered from the respondents. From the study, it was found that most of the customer in Bank Islam had experienced high level in customer loyalty whereas the other considered as moderate. Beside that, all of the relationship between independent variable was positively significant toward customers’ loyalty in Bank Islam Jasin. The result demonstrate that most of the customer are trusted and satisfied, however the possibility of customer dissatisfied of the banks is always exist. Faculty of Business and Management 2011 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25556/1/PPb_MUHAMAD%20SUKUR%20MIHAT%20BM%20M%2011_5.pdf Mihat, Muhamad Sukur (2011) The effect of trust, customer satisfaction and image on customers’ loyalty in Bank Islam Jasin Melaka / Muhamad Sukur Mihat. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Market surveys. Including brand choice. Brand loyalty Consumer satisfaction
spellingShingle	Market surveys. Including brand choice. Brand loyalty Consumer satisfaction Mihat, Muhamad Sukur The effect of trust, customer satisfaction and image on customers’ loyalty in Bank Islam Jasin Melaka / Muhamad Sukur Mihat
description	This research attempts to find the level of customer loyalty and their relationship in Bank Islam Melaka. In order to do this, a questionnaire is designed and validated, then based on the data which is gained from the sample of 60 respondents that is volunteered to complete multiple self-administered questionnaire for the data collection process, the analysis is done and the result and the relation among the factor are explained. Data was then aggregate and analyzed using descriptive analysis, and correlation. Trust, customer’s satisfaction and image are the factor that influences customer’s loyalty of customer in Bank Islam in this study. These factor are influence each other as well. The relationships of different factor with each other are also studied and the SPSS software is used to analyze the data gathered from the respondents. From the study, it was found that most of the customer in Bank Islam had experienced high level in customer loyalty whereas the other considered as moderate. Beside that, all of the relationship between independent variable was positively significant toward customers’ loyalty in Bank Islam Jasin. The result demonstrate that most of the customer are trusted and satisfied, however the possibility of customer dissatisfied of the banks is always exist.
format	Student Project
author	Mihat, Muhamad Sukur
author_facet	Mihat, Muhamad Sukur
author_sort	Mihat, Muhamad Sukur
title	The effect of trust, customer satisfaction and image on customers’ loyalty in Bank Islam Jasin Melaka / Muhamad Sukur Mihat
title_short	The effect of trust, customer satisfaction and image on customers’ loyalty in Bank Islam Jasin Melaka / Muhamad Sukur Mihat
title_full	The effect of trust, customer satisfaction and image on customers’ loyalty in Bank Islam Jasin Melaka / Muhamad Sukur Mihat
title_fullStr	The effect of trust, customer satisfaction and image on customers’ loyalty in Bank Islam Jasin Melaka / Muhamad Sukur Mihat
title_full_unstemmed	The effect of trust, customer satisfaction and image on customers’ loyalty in Bank Islam Jasin Melaka / Muhamad Sukur Mihat
title_sort	effect of trust, customer satisfaction and image on customers’ loyalty in bank islam jasin melaka / muhamad sukur mihat
publisher	Faculty of Business and Management
publishDate	2011
url	http://ir.uitm.edu.my/id/eprint/25556/ http://ir.uitm.edu.my/id/eprint/25556/1/PPb_MUHAMAD%20SUKUR%20MIHAT%20BM%20M%2011_5.pdf
first_indexed	2023-09-18T23:14:58Z
last_indexed	2023-09-18T23:14:58Z
_version_	1777419051609358336

The effect of trust, customer satisfaction and image on customers’ loyalty in Bank Islam Jasin Melaka / Muhamad Sukur Mihat

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