Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa

Consumers’ purchase intention is very important to Takaful Ikhlas Company. The main objective of Takaful Ikhlas is to increase their profit, so by doing this study the researcher will determine what are the factors influencing consumers’ purchase intention towards Takaful Ikhlas products. These fact...

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Bibliographic Details
Main Author:	Mustaffa, Mohd Mustaqim
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Subjects:	Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives Insurance
Online Access:	http://ir.uitm.edu.my/id/eprint/25482/ http://ir.uitm.edu.my/id/eprint/25482/1/PPb_MOHD%20MUSTAQIM%20MUSTAFFA%20BM%20M%2011_5.pdf

id	uitm-25482
recordtype	eprints
spelling	uitm-254822019-11-19T09:03:58Z http://ir.uitm.edu.my/id/eprint/25482/ Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa Mustaffa, Mohd Mustaqim Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives Insurance Consumers’ purchase intention is very important to Takaful Ikhlas Company. The main objective of Takaful Ikhlas is to increase their profit, so by doing this study the researcher will determine what are the factors influencing consumers’ purchase intention towards Takaful Ikhlas products. These factors are very valuable for the company to know their consumers’ and build new business development. In addition it is very important to plan new strategist to achieve business target. This research also important to future researcher to refer and learn about the consumers’ purchase intention. Lastly, the data that being used by the researcher is primary and secondary data. The data being analyze and the researcher make conclusion and recommendation. Faculty of Business and Management 2011 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25482/1/PPb_MOHD%20MUSTAQIM%20MUSTAFFA%20BM%20M%2011_5.pdf Mustaffa, Mohd Mustaqim (2011) Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives Insurance
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives Insurance Mustaffa, Mohd Mustaqim Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa
description	Consumers’ purchase intention is very important to Takaful Ikhlas Company. The main objective of Takaful Ikhlas is to increase their profit, so by doing this study the researcher will determine what are the factors influencing consumers’ purchase intention towards Takaful Ikhlas products. These factors are very valuable for the company to know their consumers’ and build new business development. In addition it is very important to plan new strategist to achieve business target. This research also important to future researcher to refer and learn about the consumers’ purchase intention. Lastly, the data that being used by the researcher is primary and secondary data. The data being analyze and the researcher make conclusion and recommendation.
format	Student Project
author	Mustaffa, Mohd Mustaqim
author_facet	Mustaffa, Mohd Mustaqim
author_sort	Mustaffa, Mohd Mustaqim
title	Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa
title_short	Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa
title_full	Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa
title_fullStr	Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa
title_full_unstemmed	Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa
title_sort	factors influencing consumers’ purchase intention towards takaful ikhlas products in kuala lumpur / mohd mustaqim mustaffa
publisher	Faculty of Business and Management
publishDate	2011
url	http://ir.uitm.edu.my/id/eprint/25482/ http://ir.uitm.edu.my/id/eprint/25482/1/PPb_MOHD%20MUSTAQIM%20MUSTAFFA%20BM%20M%2011_5.pdf
first_indexed	2023-09-18T23:14:49Z
last_indexed	2023-09-18T23:14:49Z
_version_	1777419041423491072

Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa

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