Implementation of consumer behavior process: a study on Melaka International Trade Center (MITC) / Mohd Khairul Amri Zakaria

The issue for this report is to knowing the level of customer loyalty in the services made by Melaka International Trade Center (MITC). Since the MITC performance is depends on the sales of renting the place, it is necessary to keep the customer to make their frequent purchase on MITC. This report w...

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Main Author:	Zakaria, Mohd Khairul Amri
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Decision making Marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
Online Access:	http://ir.uitm.edu.my/id/eprint/25478/ http://ir.uitm.edu.my/id/eprint/25478/1/PPb_MOHD%20KHAIRUL%20AMRI%20ZAKARIA%20BM%20M%2010_5.pdf

id	uitm-25478
recordtype	eprints
spelling	uitm-254782019-11-19T09:02:00Z http://ir.uitm.edu.my/id/eprint/25478/ Implementation of consumer behavior process: a study on Melaka International Trade Center (MITC) / Mohd Khairul Amri Zakaria Zakaria, Mohd Khairul Amri Decision making Marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty The issue for this report is to knowing the level of customer loyalty in the services made by Melaka International Trade Center (MITC). Since the MITC performance is depends on the sales of renting the place, it is necessary to keep the customer to make their frequent purchase on MITC. This report will analyze and identify what can be done to create customer loyalty. The purpose for making this study is to determine what action should be taken by the members of marketing department in Melaka International Trade Center (MITC) in order to better strategize their marketing strategy. In addition, this study also will help to gain a better knowledge and understanding on consumer decision process. The consumer decision process will help the marketers to know the step and actions taken by customer in order for them to make a purchase decision. In order to complete this study, several method on research methodology were taken to finalize and make conclusion on the findings of the result. The research methodology consists on data collection method, data presentation and work schedule were deeply discussed on the latter chapter. As for this study, it will be expected that the customer loyalty could be derive on customers of Melaka International Trade Center (MITC) based on the consumer decision behavior analysis. The study will compare the current marketing strategy being implied by marketing staff of MITC based on consumer decision behavior with the actual technique suggested by scholars. Besides that, the result of this study will prove that there are flaws on strategy implied by marketers of Melaka International Trade Center. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25478/1/PPb_MOHD%20KHAIRUL%20AMRI%20ZAKARIA%20BM%20M%2010_5.pdf Zakaria, Mohd Khairul Amri (2010) Implementation of consumer behavior process: a study on Melaka International Trade Center (MITC) / Mohd Khairul Amri Zakaria. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Decision making Marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
spellingShingle	Decision making Marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Zakaria, Mohd Khairul Amri Implementation of consumer behavior process: a study on Melaka International Trade Center (MITC) / Mohd Khairul Amri Zakaria
description	The issue for this report is to knowing the level of customer loyalty in the services made by Melaka International Trade Center (MITC). Since the MITC performance is depends on the sales of renting the place, it is necessary to keep the customer to make their frequent purchase on MITC. This report will analyze and identify what can be done to create customer loyalty. The purpose for making this study is to determine what action should be taken by the members of marketing department in Melaka International Trade Center (MITC) in order to better strategize their marketing strategy. In addition, this study also will help to gain a better knowledge and understanding on consumer decision process. The consumer decision process will help the marketers to know the step and actions taken by customer in order for them to make a purchase decision. In order to complete this study, several method on research methodology were taken to finalize and make conclusion on the findings of the result. The research methodology consists on data collection method, data presentation and work schedule were deeply discussed on the latter chapter. As for this study, it will be expected that the customer loyalty could be derive on customers of Melaka International Trade Center (MITC) based on the consumer decision behavior analysis. The study will compare the current marketing strategy being implied by marketing staff of MITC based on consumer decision behavior with the actual technique suggested by scholars. Besides that, the result of this study will prove that there are flaws on strategy implied by marketers of Melaka International Trade Center.
format	Student Project
author	Zakaria, Mohd Khairul Amri
author_facet	Zakaria, Mohd Khairul Amri
author_sort	Zakaria, Mohd Khairul Amri
title	Implementation of consumer behavior process: a study on Melaka International Trade Center (MITC) / Mohd Khairul Amri Zakaria
title_short	Implementation of consumer behavior process: a study on Melaka International Trade Center (MITC) / Mohd Khairul Amri Zakaria
title_full	Implementation of consumer behavior process: a study on Melaka International Trade Center (MITC) / Mohd Khairul Amri Zakaria
title_fullStr	Implementation of consumer behavior process: a study on Melaka International Trade Center (MITC) / Mohd Khairul Amri Zakaria
title_full_unstemmed	Implementation of consumer behavior process: a study on Melaka International Trade Center (MITC) / Mohd Khairul Amri Zakaria
title_sort	implementation of consumer behavior process: a study on melaka international trade center (mitc) / mohd khairul amri zakaria
publisher	Faculty of Business and Management
publishDate	2010
url	http://ir.uitm.edu.my/id/eprint/25478/ http://ir.uitm.edu.my/id/eprint/25478/1/PPb_MOHD%20KHAIRUL%20AMRI%20ZAKARIA%20BM%20M%2010_5.pdf
first_indexed	2023-09-18T23:14:48Z
last_indexed	2023-09-18T23:14:48Z
_version_	1777419040848871424

Implementation of consumer behavior process: a study on Melaka International Trade Center (MITC) / Mohd Khairul Amri Zakaria

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