The effectiveness promotional strategies of Nuri’s saving account-i / Mohd Izzuwan Abdul Razak
The main objective of this research was to explore the effective Nuri’s saving accout-I promotional strategies towards non Malay. The other objective is to test the perception of non Malay towards Bank Rakyat and Nuri’s saving account-i. The respondents of this study were randomly selected from few...
Main Author: | Abdul Razak, Mohd Izzuwan |
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Format: | Student Project |
Language: | English |
Published: |
Faculty of Business and Management
2010
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Subjects: | |
Online Access: | http://ir.uitm.edu.my/id/eprint/25473/ http://ir.uitm.edu.my/id/eprint/25473/1/PPb_MOHD%20IZZUWAN%20%20ABDUL%20RAZAK%20BM%20M%2010_5.pdf |
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