The effectiveness promotional strategies of Nuri’s saving account-i / Mohd Izzuwan Abdul Razak
The main objective of this research was to explore the effective Nuri’s saving accout-I promotional strategies towards non Malay. The other objective is to test the perception of non Malay towards Bank Rakyat and Nuri’s saving account-i. The respondents of this study were randomly selected from few...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2010
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| Online Access: | http://ir.uitm.edu.my/id/eprint/25473/ http://ir.uitm.edu.my/id/eprint/25473/1/PPb_MOHD%20IZZUWAN%20%20ABDUL%20RAZAK%20BM%20M%2010_5.pdf |
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uitm-25473 |
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| recordtype |
eprints |
| spelling |
uitm-254732019-11-20T07:32:29Z http://ir.uitm.edu.my/id/eprint/25473/ The effectiveness promotional strategies of Nuri’s saving account-i / Mohd Izzuwan Abdul Razak Abdul Razak, Mohd Izzuwan Marketing research. Marketing research companies. Sales forecasting Promotions Personal finance. Financial literacy The main objective of this research was to explore the effective Nuri’s saving accout-I promotional strategies towards non Malay. The other objective is to test the perception of non Malay towards Bank Rakyat and Nuri’s saving account-i. The respondents of this study were randomly selected from few locations in the Klang Valley. Filthy questionnaires had been distributed among those respondents. The researcher had used convenience sampling as the sampling technique. The questionnaire was designed to the selected respondents which they were asked varieties of questions regarding their perception to the Bank Rakyat Nuri’s saving account-i and promotional strategies. The process of analyzing and interpreting data has been presented with tables using methods such as frequency distribution and correlation. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25473/1/PPb_MOHD%20IZZUWAN%20%20ABDUL%20RAZAK%20BM%20M%2010_5.pdf Abdul Razak, Mohd Izzuwan (2010) The effectiveness promotional strategies of Nuri’s saving account-i / Mohd Izzuwan Abdul Razak. [Student Project] (Unpublished) |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Teknologi MARA |
| building |
UiTM Institutional Repository |
| collection |
Online Access |
| language |
English |
| topic |
Marketing research. Marketing research companies. Sales forecasting Promotions Personal finance. Financial literacy |
| spellingShingle |
Marketing research. Marketing research companies. Sales forecasting Promotions Personal finance. Financial literacy Abdul Razak, Mohd Izzuwan The effectiveness promotional strategies of Nuri’s saving account-i / Mohd Izzuwan Abdul Razak |
| description |
The main objective of this research was to explore the effective Nuri’s saving accout-I promotional strategies towards non Malay. The other objective is to test the perception of non Malay towards Bank Rakyat and Nuri’s saving account-i. The respondents of this study were randomly selected from few locations in the Klang Valley. Filthy questionnaires had been distributed among those respondents. The researcher had used convenience sampling as the sampling technique.
The questionnaire was designed to the selected respondents which they were asked varieties of questions regarding their perception to the Bank Rakyat Nuri’s saving account-i and promotional strategies. The process of analyzing and interpreting data has been presented with tables using methods such as frequency distribution and correlation. |
| format |
Student Project |
| author |
Abdul Razak, Mohd Izzuwan |
| author_facet |
Abdul Razak, Mohd Izzuwan |
| author_sort |
Abdul Razak, Mohd Izzuwan |
| title |
The effectiveness promotional strategies of Nuri’s saving account-i / Mohd Izzuwan Abdul Razak |
| title_short |
The effectiveness promotional strategies of Nuri’s saving account-i / Mohd Izzuwan Abdul Razak |
| title_full |
The effectiveness promotional strategies of Nuri’s saving account-i / Mohd Izzuwan Abdul Razak |
| title_fullStr |
The effectiveness promotional strategies of Nuri’s saving account-i / Mohd Izzuwan Abdul Razak |
| title_full_unstemmed |
The effectiveness promotional strategies of Nuri’s saving account-i / Mohd Izzuwan Abdul Razak |
| title_sort |
effectiveness promotional strategies of nuri’s saving account-i / mohd izzuwan abdul razak |
| publisher |
Faculty of Business and Management |
| publishDate |
2010 |
| url |
http://ir.uitm.edu.my/id/eprint/25473/ http://ir.uitm.edu.my/id/eprint/25473/1/PPb_MOHD%20IZZUWAN%20%20ABDUL%20RAZAK%20BM%20M%2010_5.pdf |
| first_indexed |
2023-09-18T23:14:48Z |
| last_indexed |
2023-09-18T23:14:48Z |
| _version_ |
1777419040144228352 |