The effectiveness of promotional effort towards Nestle beverages / Mohd Hazwan Md Kharmani

Industrial Training (MKT 661) is a core subject under Faculty of Business Management. The main objective of this course is to expose students to the 'real' working environment and get acquainted with the organization structure, business operations and administrative functions. I have compl...

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Bibliographic Details
Main Author:	Md Kharmani, Mohd Hazwan
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Planning. Business planning. Strategic planning Manufacturing industries Marketing Marketing research. Marketing research companies. Sales forecasting
Online Access:	http://ir.uitm.edu.my/id/eprint/25461/ http://ir.uitm.edu.my/id/eprint/25461/1/PPb_MOHD%20HAZWAN%20MD%20KHARMANI%20BM%20M%2009_5.pdf

id	uitm-25461
recordtype	eprints
spelling	uitm-254612019-11-18T04:05:32Z http://ir.uitm.edu.my/id/eprint/25461/ The effectiveness of promotional effort towards Nestle beverages / Mohd Hazwan Md Kharmani Md Kharmani, Mohd Hazwan Planning. Business planning. Strategic planning Manufacturing industries Marketing Marketing research. Marketing research companies. Sales forecasting Industrial Training (MKT 661) is a core subject under Faculty of Business Management. The main objective of this course is to expose students to the 'real' working environment and get acquainted with the organization structure, business operations and administrative functions. I have completed my industrial training at Malacca State Development Corporation (PKNM) started from 01st Jun 2009 until 19th October 2009. I have been assigned to join the Corporate Unit. During the training period, I did lots of assignments given by the company’s staff and supervisor. The most assignment that I received is the documentation. I have to analyze, study and draft letter to other unit or government companies based on the standard official format. Other than letter, I also learned how to write memos, make agreement, proposal and etc. However, I enjoyed doing the task because from the task I learned how to manage and handle the meeting and event. At the same time, I experienced with the real project such as organized the “sukan rakyat” and “Karnival Beli Barangan Buatan Malaysia 2009”. Overall, instead of gaining lots of knowledge and experienced I also felt very happy and enjoyed for my industrial training. The State Economic Development Corporation (PKNM) own many subsidiaries company in Malacca and one of them is PM Multilink Sdn. Bhd.. In this study, PM Multilink Sdn. Bhd. face several problems especially in ensuring either the promotion mix used by them will enhance level of customer’s awareness toward the products and services their provided. The objective of the research is to examine whether the promotional mix done by PM Multilink Sdn. Bhd. are effective and to identify the most effective promotion mix which may enhance customers awareness towards products and services offered by PM Multilink Sdn. Bhd. as well as to identify the level of customer’s awareness towards products and services offered by PM Multilink Sdn. Bhd. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25461/1/PPb_MOHD%20HAZWAN%20MD%20KHARMANI%20BM%20M%2009_5.pdf Md Kharmani, Mohd Hazwan (2009) The effectiveness of promotional effort towards Nestle beverages / Mohd Hazwan Md Kharmani. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Planning. Business planning. Strategic planning Manufacturing industries Marketing Marketing research. Marketing research companies. Sales forecasting
spellingShingle	Planning. Business planning. Strategic planning Manufacturing industries Marketing Marketing research. Marketing research companies. Sales forecasting Md Kharmani, Mohd Hazwan The effectiveness of promotional effort towards Nestle beverages / Mohd Hazwan Md Kharmani
description	Industrial Training (MKT 661) is a core subject under Faculty of Business Management. The main objective of this course is to expose students to the 'real' working environment and get acquainted with the organization structure, business operations and administrative functions. I have completed my industrial training at Malacca State Development Corporation (PKNM) started from 01st Jun 2009 until 19th October 2009. I have been assigned to join the Corporate Unit. During the training period, I did lots of assignments given by the company’s staff and supervisor. The most assignment that I received is the documentation. I have to analyze, study and draft letter to other unit or government companies based on the standard official format. Other than letter, I also learned how to write memos, make agreement, proposal and etc. However, I enjoyed doing the task because from the task I learned how to manage and handle the meeting and event. At the same time, I experienced with the real project such as organized the “sukan rakyat” and “Karnival Beli Barangan Buatan Malaysia 2009”. Overall, instead of gaining lots of knowledge and experienced I also felt very happy and enjoyed for my industrial training. The State Economic Development Corporation (PKNM) own many subsidiaries company in Malacca and one of them is PM Multilink Sdn. Bhd.. In this study, PM Multilink Sdn. Bhd. face several problems especially in ensuring either the promotion mix used by them will enhance level of customer’s awareness toward the products and services their provided. The objective of the research is to examine whether the promotional mix done by PM Multilink Sdn. Bhd. are effective and to identify the most effective promotion mix which may enhance customers awareness towards products and services offered by PM Multilink Sdn. Bhd. as well as to identify the level of customer’s awareness towards products and services offered by PM Multilink Sdn. Bhd.
format	Student Project
author	Md Kharmani, Mohd Hazwan
author_facet	Md Kharmani, Mohd Hazwan
author_sort	Md Kharmani, Mohd Hazwan
title	The effectiveness of promotional effort towards Nestle beverages / Mohd Hazwan Md Kharmani
title_short	The effectiveness of promotional effort towards Nestle beverages / Mohd Hazwan Md Kharmani
title_full	The effectiveness of promotional effort towards Nestle beverages / Mohd Hazwan Md Kharmani
title_fullStr	The effectiveness of promotional effort towards Nestle beverages / Mohd Hazwan Md Kharmani
title_full_unstemmed	The effectiveness of promotional effort towards Nestle beverages / Mohd Hazwan Md Kharmani
title_sort	effectiveness of promotional effort towards nestle beverages / mohd hazwan md kharmani
publisher	Faculty of Business and Management
publishDate	2009
url	http://ir.uitm.edu.my/id/eprint/25461/ http://ir.uitm.edu.my/id/eprint/25461/1/PPb_MOHD%20HAZWAN%20MD%20KHARMANI%20BM%20M%2009_5.pdf
first_indexed	2023-09-18T23:14:46Z
last_indexed	2023-09-18T23:14:46Z
_version_	1777419038554587136

The effectiveness of promotional effort towards Nestle beverages / Mohd Hazwan Md Kharmani

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