The impact of marketing mix towards customer’s awareness in unit trust investment / Mohd Ekhsan Bazli Jalius

There are important to be able to manage one’s personal finance such as planning for long term investment for retirement and education purposes. People must also decide where and when to save their money in order to avoid difficulties when unexpected events take place. There are several ways for the...

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Main Author:	Jalius, Mohd Ekhsan Bazli
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Awareness Marketing Investment companies. Investment trusts. Mutual funds
Online Access:	http://ir.uitm.edu.my/id/eprint/25377/ http://ir.uitm.edu.my/id/eprint/25377/1/PPb_MOHD%20EKHSAN%20BAZLI%20%20JALIUS%20BM%20M%2009_5.pdf

id	uitm-25377
recordtype	eprints
spelling	uitm-253772019-11-08T09:13:25Z http://ir.uitm.edu.my/id/eprint/25377/ The impact of marketing mix towards customer’s awareness in unit trust investment / Mohd Ekhsan Bazli Jalius Jalius, Mohd Ekhsan Bazli Awareness Marketing Investment companies. Investment trusts. Mutual funds There are important to be able to manage one’s personal finance such as planning for long term investment for retirement and education purposes. People must also decide where and when to save their money in order to avoid difficulties when unexpected events take place. There are several ways for the financial planning such as saving, investment and the like. In the course of regular person’s life, the exposure to finance and financial planning may start as early primary school where parent s may open saving accounts for their children from money received as allowance or gifts during certain festivals or celebration. Thus it is essential that financial institutions to develop and implement strategies which will promote the unit trust investment towards the customers. From this research, we can conclude that the level of customer’s awareness is still moderate which is neither agree nor disagree that they are aware towards unit trust investment. This is because the mean score is 3.1944.We also can conclude that the most influence factor is price. This is because mean score for price is the highest with 3.6440. For the other conclusion, Malaysian citizens are more interested towards unit trust investment compared with foreigner. This is because the mean score for these between two groups, Malaysian citizen are higher with 3.2241, compared with foreigner which is 3.1534. Lastly, we can conclude that all the independent variables (product, promotion, price and place) have coefficient relationship with dependent relationship. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25377/1/PPb_MOHD%20EKHSAN%20BAZLI%20%20JALIUS%20BM%20M%2009_5.pdf Jalius, Mohd Ekhsan Bazli (2009) The impact of marketing mix towards customer’s awareness in unit trust investment / Mohd Ekhsan Bazli Jalius. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Awareness Marketing Investment companies. Investment trusts. Mutual funds
spellingShingle	Awareness Marketing Investment companies. Investment trusts. Mutual funds Jalius, Mohd Ekhsan Bazli The impact of marketing mix towards customer’s awareness in unit trust investment / Mohd Ekhsan Bazli Jalius
description	There are important to be able to manage one’s personal finance such as planning for long term investment for retirement and education purposes. People must also decide where and when to save their money in order to avoid difficulties when unexpected events take place. There are several ways for the financial planning such as saving, investment and the like. In the course of regular person’s life, the exposure to finance and financial planning may start as early primary school where parent s may open saving accounts for their children from money received as allowance or gifts during certain festivals or celebration. Thus it is essential that financial institutions to develop and implement strategies which will promote the unit trust investment towards the customers. From this research, we can conclude that the level of customer’s awareness is still moderate which is neither agree nor disagree that they are aware towards unit trust investment. This is because the mean score is 3.1944.We also can conclude that the most influence factor is price. This is because mean score for price is the highest with 3.6440. For the other conclusion, Malaysian citizens are more interested towards unit trust investment compared with foreigner. This is because the mean score for these between two groups, Malaysian citizen are higher with 3.2241, compared with foreigner which is 3.1534. Lastly, we can conclude that all the independent variables (product, promotion, price and place) have coefficient relationship with dependent relationship.
format	Student Project
author	Jalius, Mohd Ekhsan Bazli
author_facet	Jalius, Mohd Ekhsan Bazli
author_sort	Jalius, Mohd Ekhsan Bazli
title	The impact of marketing mix towards customer’s awareness in unit trust investment / Mohd Ekhsan Bazli Jalius
title_short	The impact of marketing mix towards customer’s awareness in unit trust investment / Mohd Ekhsan Bazli Jalius
title_full	The impact of marketing mix towards customer’s awareness in unit trust investment / Mohd Ekhsan Bazli Jalius
title_fullStr	The impact of marketing mix towards customer’s awareness in unit trust investment / Mohd Ekhsan Bazli Jalius
title_full_unstemmed	The impact of marketing mix towards customer’s awareness in unit trust investment / Mohd Ekhsan Bazli Jalius
title_sort	impact of marketing mix towards customer’s awareness in unit trust investment / mohd ekhsan bazli jalius
publisher	Faculty of Business and Management
publishDate	2009
url	http://ir.uitm.edu.my/id/eprint/25377/ http://ir.uitm.edu.my/id/eprint/25377/1/PPb_MOHD%20EKHSAN%20BAZLI%20%20JALIUS%20BM%20M%2009_5.pdf
first_indexed	2023-09-18T23:14:37Z
last_indexed	2023-09-18T23:14:37Z
_version_	1777419028710555648

The impact of marketing mix towards customer’s awareness in unit trust investment / Mohd Ekhsan Bazli Jalius

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