The effectiveness of Plusmiles loyalty program for Plusmiles card in enhancing customer awareness / Mohd Azrul Syafiq Mohd Zikri
Generally, loyalty program is a part of the promotion strategies to communicating with the public in an attempt to influence them toward buying your products and/or services. Promotion is the broader, all inclusive term. Promotion, as a general term, includes all the ways available to make a product...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2010
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/25376/ http://ir.uitm.edu.my/id/eprint/25376/1/PPb_MOHD%20AZRUL%20SYAFIQ%20MOHD%20ZIKRI%20BM%20M%2010_5.pdf |
| id |
uitm-25376 |
|---|---|
| recordtype |
eprints |
| spelling |
uitm-253762019-11-08T09:12:55Z http://ir.uitm.edu.my/id/eprint/25376/ The effectiveness of Plusmiles loyalty program for Plusmiles card in enhancing customer awareness / Mohd Azrul Syafiq Mohd Zikri Mohd Zikri, Mohd Azrul Syafiq Planning. Business planning. Strategic planning Marketing Market segmentation. Target marketing Promotions Generally, loyalty program is a part of the promotion strategies to communicating with the public in an attempt to influence them toward buying your products and/or services. Promotion is the broader, all inclusive term. Promotion, as a general term, includes all the ways available to make a product and/or service known to and purchased by customers and clients. The word promotion is also used specifically to refer to a particular activity that is intended to promote the business, product or service. A store might advertise that it's having a big promotion on certain items, for instance, or a business person may refer to an ad as a promotion. PLUS Expressways Berhad can measure the level of effectiveness of their current PLUSMiles Loyalty Program. PLUS Expressways Berhad also plays significant roles in capturing their local user in order to make sure that their user aware with the loyalty program. It will help PLUS Expressway Berhad to identify their weaknesses and will improve their loyalty program for future development of PLUS Expressways Berhad. It is important because it can enhance the customer awareness through the PLUSMiles Loyalty Program. This will make the customer can get the information with the program that offer by the PLUS Expressways Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25376/1/PPb_MOHD%20AZRUL%20SYAFIQ%20MOHD%20ZIKRI%20BM%20M%2010_5.pdf Mohd Zikri, Mohd Azrul Syafiq (2010) The effectiveness of Plusmiles loyalty program for Plusmiles card in enhancing customer awareness / Mohd Azrul Syafiq Mohd Zikri. [Student Project] (Unpublished) |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Teknologi MARA |
| building |
UiTM Institutional Repository |
| collection |
Online Access |
| language |
English |
| topic |
Planning. Business planning. Strategic planning Marketing Market segmentation. Target marketing Promotions |
| spellingShingle |
Planning. Business planning. Strategic planning Marketing Market segmentation. Target marketing Promotions Mohd Zikri, Mohd Azrul Syafiq The effectiveness of Plusmiles loyalty program for Plusmiles card in enhancing customer awareness / Mohd Azrul Syafiq Mohd Zikri |
| description |
Generally, loyalty program is a part of the promotion strategies to communicating with the public in an attempt to influence them toward buying your products and/or services. Promotion is the broader, all inclusive term. Promotion, as a general term, includes all the ways available to make a product and/or service known to and purchased by customers and clients. The word promotion is also used specifically to refer to a particular activity that is intended to promote the business, product or service. A store might advertise that it's having a big promotion on certain items, for instance, or a business person may refer to an ad as a promotion.
PLUS Expressways Berhad can measure the level of effectiveness of their current PLUSMiles Loyalty Program. PLUS Expressways Berhad also plays significant roles in capturing their local user in order to make sure that their user aware with the loyalty program. It will help PLUS Expressway Berhad to identify their weaknesses and will improve their loyalty program for future development of PLUS Expressways Berhad. It is important because it can enhance the customer awareness through the PLUSMiles Loyalty Program. This will make the customer can get the information with the program that offer by the PLUS Expressways |
| format |
Student Project |
| author |
Mohd Zikri, Mohd Azrul Syafiq |
| author_facet |
Mohd Zikri, Mohd Azrul Syafiq |
| author_sort |
Mohd Zikri, Mohd Azrul Syafiq |
| title |
The effectiveness of Plusmiles loyalty program for Plusmiles card in enhancing customer awareness / Mohd Azrul Syafiq Mohd Zikri |
| title_short |
The effectiveness of Plusmiles loyalty program for Plusmiles card in enhancing customer awareness / Mohd Azrul Syafiq Mohd Zikri |
| title_full |
The effectiveness of Plusmiles loyalty program for Plusmiles card in enhancing customer awareness / Mohd Azrul Syafiq Mohd Zikri |
| title_fullStr |
The effectiveness of Plusmiles loyalty program for Plusmiles card in enhancing customer awareness / Mohd Azrul Syafiq Mohd Zikri |
| title_full_unstemmed |
The effectiveness of Plusmiles loyalty program for Plusmiles card in enhancing customer awareness / Mohd Azrul Syafiq Mohd Zikri |
| title_sort |
effectiveness of plusmiles loyalty program for plusmiles card in enhancing customer awareness / mohd azrul syafiq mohd zikri |
| publisher |
Faculty of Business and Management |
| publishDate |
2010 |
| url |
http://ir.uitm.edu.my/id/eprint/25376/ http://ir.uitm.edu.my/id/eprint/25376/1/PPb_MOHD%20AZRUL%20SYAFIQ%20MOHD%20ZIKRI%20BM%20M%2010_5.pdf |
| first_indexed |
2023-09-18T23:14:37Z |
| last_indexed |
2023-09-18T23:14:37Z |
| _version_ |
1777419028571095040 |