The impact of motivational factors, social sites,and affinity of Gen Y towards mobile phone purchase decision / Azrul Azwan Redzuan

The purpose of this study is to identify what are the factors impacting the customer purchase decision on mobile phone among Gen Y group in Kuching Sarawak. The determinants or factor of purchase decision among Gen Y group were discussed in this research are motivational factors, social sites and a...

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Main Author:	Redzuan, Azrul Azwan
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management, UITM Sarawak 2015
Subjects:	Business education Electronic commerce Mobile commerce
Online Access:	http://ir.uitm.edu.my/id/eprint/25339/ http://ir.uitm.edu.my/id/eprint/25339/1/PPb_AZRUL%20AZWAN%20REDZUAN%20BM%20Q%2015_5.pdf

id	uitm-25339
recordtype	eprints
spelling	uitm-253392020-03-21T10:50:12Z http://ir.uitm.edu.my/id/eprint/25339/ The impact of motivational factors, social sites,and affinity of Gen Y towards mobile phone purchase decision / Azrul Azwan Redzuan Redzuan, Azrul Azwan Business education Electronic commerce Mobile commerce The purpose of this study is to identify what are the factors impacting the customer purchase decision on mobile phone among Gen Y group in Kuching Sarawak. The determinants or factor of purchase decision among Gen Y group were discussed in this research are motivational factors, social sites and affinity of Gen Y towards mobile phone. The objective of this research is to identify the relationship between motivational factors that influence Gen Y purchase decision of mobile phone, to examine relationship between affinity factors of Gen Y towards mobile phone on their purchase decision, and to examine between social sites credibility that influence Gen Y on purchase decision of mobile phone. The survey involves of 200 respondents from Kuching area but the data that can be used is only 150. Data obtained using primary and secondary data. The data was analyzed using SPSS software to get frequency, reliability, correlation, and regression. The results are all independent variables have a relationship to the purchase decision among Gen Y group. Faculty of Business and Management, UITM Sarawak 2015-12 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25339/1/PPb_AZRUL%20AZWAN%20REDZUAN%20BM%20Q%2015_5.pdf Redzuan, Azrul Azwan (2015) The impact of motivational factors, social sites,and affinity of Gen Y towards mobile phone purchase decision / Azrul Azwan Redzuan. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Business education Electronic commerce Mobile commerce
spellingShingle	Business education Electronic commerce Mobile commerce Redzuan, Azrul Azwan The impact of motivational factors, social sites,and affinity of Gen Y towards mobile phone purchase decision / Azrul Azwan Redzuan
description	The purpose of this study is to identify what are the factors impacting the customer purchase decision on mobile phone among Gen Y group in Kuching Sarawak. The determinants or factor of purchase decision among Gen Y group were discussed in this research are motivational factors, social sites and affinity of Gen Y towards mobile phone. The objective of this research is to identify the relationship between motivational factors that influence Gen Y purchase decision of mobile phone, to examine relationship between affinity factors of Gen Y towards mobile phone on their purchase decision, and to examine between social sites credibility that influence Gen Y on purchase decision of mobile phone. The survey involves of 200 respondents from Kuching area but the data that can be used is only 150. Data obtained using primary and secondary data. The data was analyzed using SPSS software to get frequency, reliability, correlation, and regression. The results are all independent variables have a relationship to the purchase decision among Gen Y group.
format	Student Project
author	Redzuan, Azrul Azwan
author_facet	Redzuan, Azrul Azwan
author_sort	Redzuan, Azrul Azwan
title	The impact of motivational factors, social sites,and affinity of Gen Y towards mobile phone purchase decision / Azrul Azwan Redzuan
title_short	The impact of motivational factors, social sites,and affinity of Gen Y towards mobile phone purchase decision / Azrul Azwan Redzuan
title_full	The impact of motivational factors, social sites,and affinity of Gen Y towards mobile phone purchase decision / Azrul Azwan Redzuan
title_fullStr	The impact of motivational factors, social sites,and affinity of Gen Y towards mobile phone purchase decision / Azrul Azwan Redzuan
title_full_unstemmed	The impact of motivational factors, social sites,and affinity of Gen Y towards mobile phone purchase decision / Azrul Azwan Redzuan
title_sort	impact of motivational factors, social sites,and affinity of gen y towards mobile phone purchase decision / azrul azwan redzuan
publisher	Faculty of Business and Management, UITM Sarawak
publishDate	2015
url	http://ir.uitm.edu.my/id/eprint/25339/ http://ir.uitm.edu.my/id/eprint/25339/1/PPb_AZRUL%20AZWAN%20REDZUAN%20BM%20Q%2015_5.pdf
first_indexed	2023-09-18T23:14:32Z
last_indexed	2023-09-18T23:14:32Z
_version_	1777419024104161280

The impact of motivational factors, social sites,and affinity of Gen Y towards mobile phone purchase decision / Azrul Azwan Redzuan

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