A study on attitude towards internet advertising among non-technical department employees of Petronas Carigali Sdn Bhd Sarawak operations / Awangku Mohd Hazriq Fadzly Awg Ahmad

The size and range of online advertisement is increasing dramatically. Businesses are spending more on internet advertisement than before. Understanding the factors that influence internet advertisement effectiveness is crucial. The number of Internet users around the world including in Malaysia ar...

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Main Author:	Awg Ahmad, Awangku Mohd Hazriq Fadzly
Format:	Research Reports
Language:	English
Published:	Faculty of Business and Management, UiTM Sarawak 2015
Subjects:	Business education Business societies Advertising
Online Access:	http://ir.uitm.edu.my/id/eprint/25334/ http://ir.uitm.edu.my/id/eprint/25334/1/PPb_AWANGKU%20MOHD%20HAZRIQ%20FADZLY%20AWANG%20AHMAD%20BM%20Q%2015_5.pdf

id	uitm-25334
recordtype	eprints
spelling	uitm-253342019-08-26T02:06:24Z http://ir.uitm.edu.my/id/eprint/25334/ A study on attitude towards internet advertising among non-technical department employees of Petronas Carigali Sdn Bhd Sarawak operations / Awangku Mohd Hazriq Fadzly Awg Ahmad Awg Ahmad, Awangku Mohd Hazriq Fadzly Business education Business societies Advertising The size and range of online advertisement is increasing dramatically. Businesses are spending more on internet advertisement than before. Understanding the factors that influence internet advertisement effectiveness is crucial. The number of Internet users around the world including in Malaysia are increasing. Thus, the advertising agency and the marketer need to understand the consumers' attitude towards internet advertising in order to build effective internet advertising. In this research, the four independent variables that the researcher evaluate are consists of credibility, informative, hedonic/pleasure, and irritation that will impact on dependent variable of consumers' attitude toward internet advertising By using the Statistical Packages for Social Science (SPSS) version 22.0 to analyze 120 sets of questionnaires collected from the respondents, researchers found that all the variables which credibility, informative, hedonic/pleasure and irritation are significant related to consumers' attitude towards internet advertising. Among the independent variables, hedonic/pleasure has the strongest significant relationship with dependent variable consumers' attitude towards internet advertising. The target population in this research study are the Non-Technical Department Employees of Petronas Carigali Sdn Bhd Sarawak Operations who is also an internet user who might have possibility exposure to internet advertising. The sampling frame comprises internet users (Non-Technical department Employees) with the criteria of frequency click on internet advertisement is at least one and the hours per week spend online is at least five hours. The limitations and recommendations are discussed with regards to further improvement. Faculty of Business and Management, UiTM Sarawak 2015 Research Reports NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25334/1/PPb_AWANGKU%20MOHD%20HAZRIQ%20FADZLY%20AWANG%20AHMAD%20BM%20Q%2015_5.pdf Awg Ahmad, Awangku Mohd Hazriq Fadzly (2015) A study on attitude towards internet advertising among non-technical department employees of Petronas Carigali Sdn Bhd Sarawak operations / Awangku Mohd Hazriq Fadzly Awg Ahmad. [Research Reports] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Business education Business societies Advertising
spellingShingle	Business education Business societies Advertising Awg Ahmad, Awangku Mohd Hazriq Fadzly A study on attitude towards internet advertising among non-technical department employees of Petronas Carigali Sdn Bhd Sarawak operations / Awangku Mohd Hazriq Fadzly Awg Ahmad
description	The size and range of online advertisement is increasing dramatically. Businesses are spending more on internet advertisement than before. Understanding the factors that influence internet advertisement effectiveness is crucial. The number of Internet users around the world including in Malaysia are increasing. Thus, the advertising agency and the marketer need to understand the consumers' attitude towards internet advertising in order to build effective internet advertising. In this research, the four independent variables that the researcher evaluate are consists of credibility, informative, hedonic/pleasure, and irritation that will impact on dependent variable of consumers' attitude toward internet advertising By using the Statistical Packages for Social Science (SPSS) version 22.0 to analyze 120 sets of questionnaires collected from the respondents, researchers found that all the variables which credibility, informative, hedonic/pleasure and irritation are significant related to consumers' attitude towards internet advertising. Among the independent variables, hedonic/pleasure has the strongest significant relationship with dependent variable consumers' attitude towards internet advertising. The target population in this research study are the Non-Technical Department Employees of Petronas Carigali Sdn Bhd Sarawak Operations who is also an internet user who might have possibility exposure to internet advertising. The sampling frame comprises internet users (Non-Technical department Employees) with the criteria of frequency click on internet advertisement is at least one and the hours per week spend online is at least five hours. The limitations and recommendations are discussed with regards to further improvement.
format	Research Reports
author	Awg Ahmad, Awangku Mohd Hazriq Fadzly
author_facet	Awg Ahmad, Awangku Mohd Hazriq Fadzly
author_sort	Awg Ahmad, Awangku Mohd Hazriq Fadzly
title	A study on attitude towards internet advertising among non-technical department employees of Petronas Carigali Sdn Bhd Sarawak operations / Awangku Mohd Hazriq Fadzly Awg Ahmad
title_short	A study on attitude towards internet advertising among non-technical department employees of Petronas Carigali Sdn Bhd Sarawak operations / Awangku Mohd Hazriq Fadzly Awg Ahmad
title_full	A study on attitude towards internet advertising among non-technical department employees of Petronas Carigali Sdn Bhd Sarawak operations / Awangku Mohd Hazriq Fadzly Awg Ahmad
title_fullStr	A study on attitude towards internet advertising among non-technical department employees of Petronas Carigali Sdn Bhd Sarawak operations / Awangku Mohd Hazriq Fadzly Awg Ahmad
title_full_unstemmed	A study on attitude towards internet advertising among non-technical department employees of Petronas Carigali Sdn Bhd Sarawak operations / Awangku Mohd Hazriq Fadzly Awg Ahmad
title_sort	study on attitude towards internet advertising among non-technical department employees of petronas carigali sdn bhd sarawak operations / awangku mohd hazriq fadzly awg ahmad
publisher	Faculty of Business and Management, UiTM Sarawak
publishDate	2015
url	http://ir.uitm.edu.my/id/eprint/25334/ http://ir.uitm.edu.my/id/eprint/25334/1/PPb_AWANGKU%20MOHD%20HAZRIQ%20FADZLY%20AWANG%20AHMAD%20BM%20Q%2015_5.pdf
first_indexed	2023-09-18T23:14:32Z
last_indexed	2023-09-18T23:14:32Z
_version_	1777419023361769472

A study on attitude towards internet advertising among non-technical department employees of Petronas Carigali Sdn Bhd Sarawak operations / Awangku Mohd Hazriq Fadzly Awg Ahmad

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