To study the viability of Rras Bakti (M) Sdn.Bhd adopting its own distribution channel / Mohd Abidzar Zainol Abidin
Manufacturers face demand uncertainty and new retailing practices, such traditional outsourcing activities thus it become their additional cost of doing business. These situation mainly reflects to the downturn economic condition, because this tense situation, the used of intermediaries or channel o...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2009
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/25316/ http://ir.uitm.edu.my/id/eprint/25316/1/PPb_MOHD%20ABIDZAR%20ZAINOL%20ABIDIN%20BM%20M%2009_5.pdf |
| id |
uitm-25316 |
|---|---|
| recordtype |
eprints |
| spelling |
uitm-253162019-10-24T08:47:08Z http://ir.uitm.edu.my/id/eprint/25316/ To study the viability of Rras Bakti (M) Sdn.Bhd adopting its own distribution channel / Mohd Abidzar Zainol Abidin Zainol Abidin, Mohd Abidzar Organizational effectiveness. Performance measurement Marketing research. Marketing research companies. Sales forecasting Manufacturers face demand uncertainty and new retailing practices, such traditional outsourcing activities thus it become their additional cost of doing business. These situation mainly reflects to the downturn economic condition, because this tense situation, the used of intermediaries or channel of distribution become one of major cost to them. They think that they must either perpetuate the intermediaries or eliminate it. This research study to see whether the intermediaries’ can increase the company profit and sale or it is better if the company has its own marketing team. I try to generate ideas of creating possible solution whether to use intermediaries as a channel of distribution or adopting their own distribution channel. Intermediaries in other words can be best describing as outsource providers. However, the company call themselves as an agent to supply the product to their client. In this study, I choose to look of how the achievement, performance and effort of intermediaries as an agent can increase the sale volume of Rras Bakti (M) Sdn.Bhd product. In this study, performance channel of distribution is defined as the degree to which the channel of distribution alliance partner engages in behavior that contributes to the fulfillment of the manufacturer's objectives. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25316/1/PPb_MOHD%20ABIDZAR%20ZAINOL%20ABIDIN%20BM%20M%2009_5.pdf Zainol Abidin, Mohd Abidzar (2009) To study the viability of Rras Bakti (M) Sdn.Bhd adopting its own distribution channel / Mohd Abidzar Zainol Abidin. [Student Project] (Unpublished) |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Teknologi MARA |
| building |
UiTM Institutional Repository |
| collection |
Online Access |
| language |
English |
| topic |
Organizational effectiveness. Performance measurement Marketing research. Marketing research companies. Sales forecasting |
| spellingShingle |
Organizational effectiveness. Performance measurement Marketing research. Marketing research companies. Sales forecasting Zainol Abidin, Mohd Abidzar To study the viability of Rras Bakti (M) Sdn.Bhd adopting its own distribution channel / Mohd Abidzar Zainol Abidin |
| description |
Manufacturers face demand uncertainty and new retailing practices, such traditional outsourcing activities thus it become their additional cost of doing business. These situation mainly reflects to the downturn economic condition, because this tense situation, the used of intermediaries or channel of distribution become one of major cost to them. They think that they must either perpetuate the intermediaries or eliminate it. This research study to see whether the intermediaries’ can increase the company profit and sale or it is better if the company has its own marketing team. I try to generate ideas of creating possible solution whether to use intermediaries as a channel of distribution or adopting their own distribution channel. Intermediaries in other words can be best describing as outsource providers. However, the company call themselves as an agent to supply the product to their client. In this study, I choose to look of how the achievement, performance and effort of intermediaries as an agent can increase the sale volume of Rras Bakti (M) Sdn.Bhd product. In this study, performance channel of distribution is defined as the degree to which the channel of distribution alliance partner engages in behavior that contributes to the fulfillment of the manufacturer's objectives. |
| format |
Student Project |
| author |
Zainol Abidin, Mohd Abidzar |
| author_facet |
Zainol Abidin, Mohd Abidzar |
| author_sort |
Zainol Abidin, Mohd Abidzar |
| title |
To study the viability of Rras Bakti (M) Sdn.Bhd adopting its own distribution channel / Mohd Abidzar Zainol Abidin |
| title_short |
To study the viability of Rras Bakti (M) Sdn.Bhd adopting its own distribution channel / Mohd Abidzar Zainol Abidin |
| title_full |
To study the viability of Rras Bakti (M) Sdn.Bhd adopting its own distribution channel / Mohd Abidzar Zainol Abidin |
| title_fullStr |
To study the viability of Rras Bakti (M) Sdn.Bhd adopting its own distribution channel / Mohd Abidzar Zainol Abidin |
| title_full_unstemmed |
To study the viability of Rras Bakti (M) Sdn.Bhd adopting its own distribution channel / Mohd Abidzar Zainol Abidin |
| title_sort |
to study the viability of rras bakti (m) sdn.bhd adopting its own distribution channel / mohd abidzar zainol abidin |
| publisher |
Faculty of Business and Management |
| publishDate |
2009 |
| url |
http://ir.uitm.edu.my/id/eprint/25316/ http://ir.uitm.edu.my/id/eprint/25316/1/PPb_MOHD%20ABIDZAR%20ZAINOL%20ABIDIN%20BM%20M%2009_5.pdf |
| first_indexed |
2023-09-18T23:14:29Z |
| last_indexed |
2023-09-18T23:14:29Z |
| _version_ |
1777419020845187072 |