The online purchase intention among graduates / Mohamad Faizul Mohamad Zali and Aidi Shahrizad Kusim

The research was providing information about the online purchase intention among graduates. As we know that in recent years, online shopping has become more popular but not of the people like to online shopping. Some reasons people did not like to doing online shopping because online trust, previous...

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Main Authors:	Mohamad Zali, Mohamad Faizul, Kusim, Aidi Shahrizad
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2013
Subjects:	Telemarketing. Internet marketing Purchasing. Selling. Sales personnel. Sales executives Graduate students
Online Access:	http://ir.uitm.edu.my/id/eprint/25258/ http://ir.uitm.edu.my/id/eprint/25258/1/PPb_MOHAMAD%20FAIZUL%20MOHAMAD%20ZALI%20BM%20M%2013_5.pdf

id	uitm-25258
recordtype	eprints
spelling	uitm-252582019-09-27T03:42:34Z http://ir.uitm.edu.my/id/eprint/25258/ The online purchase intention among graduates / Mohamad Faizul Mohamad Zali and Aidi Shahrizad Kusim Mohamad Zali, Mohamad Faizul Kusim, Aidi Shahrizad Telemarketing. Internet marketing Purchasing. Selling. Sales personnel. Sales executives Graduate students The research was providing information about the online purchase intention among graduates. As we know that in recent years, online shopping has become more popular but not of the people like to online shopping. Some reasons people did not like to doing online shopping because online trust, previous experience and also branding itself. The objective of this research is to determine the level of customer’s awareness toward online purchase intention. Second is to examine the relationship between branding with online purchase intention among graduates. Third is to investigate the relationship between online trusts towards online purchase intention. Forth is to research the prior online purchase experience has any relationship to online purchase intention. Fifth objective is to determine from three independent variables which most important to the online purchase intention. All the data collection will be analyzed using Statistical Package for Social Science (SPSS). In General, the results of this study shows that online trust is most important toward online purchase intention. Method of collection data are primary and secondary data such as questionnaire, interview, text books, and journals and so on. Researcher used questionnaire as a main instrumental in data collection method and involve 100 respondents among graduates. The conclusion for this study is from the outcome of finding and analysis. Recommendations for future research have been discussed in the final chapters. Faculty of Business and Management 2013 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25258/1/PPb_MOHAMAD%20FAIZUL%20MOHAMAD%20ZALI%20BM%20M%2013_5.pdf Mohamad Zali, Mohamad Faizul and Kusim, Aidi Shahrizad (2013) The online purchase intention among graduates / Mohamad Faizul Mohamad Zali and Aidi Shahrizad Kusim. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Telemarketing. Internet marketing Purchasing. Selling. Sales personnel. Sales executives Graduate students
spellingShingle	Telemarketing. Internet marketing Purchasing. Selling. Sales personnel. Sales executives Graduate students Mohamad Zali, Mohamad Faizul Kusim, Aidi Shahrizad The online purchase intention among graduates / Mohamad Faizul Mohamad Zali and Aidi Shahrizad Kusim
description	The research was providing information about the online purchase intention among graduates. As we know that in recent years, online shopping has become more popular but not of the people like to online shopping. Some reasons people did not like to doing online shopping because online trust, previous experience and also branding itself. The objective of this research is to determine the level of customer’s awareness toward online purchase intention. Second is to examine the relationship between branding with online purchase intention among graduates. Third is to investigate the relationship between online trusts towards online purchase intention. Forth is to research the prior online purchase experience has any relationship to online purchase intention. Fifth objective is to determine from three independent variables which most important to the online purchase intention. All the data collection will be analyzed using Statistical Package for Social Science (SPSS). In General, the results of this study shows that online trust is most important toward online purchase intention. Method of collection data are primary and secondary data such as questionnaire, interview, text books, and journals and so on. Researcher used questionnaire as a main instrumental in data collection method and involve 100 respondents among graduates. The conclusion for this study is from the outcome of finding and analysis. Recommendations for future research have been discussed in the final chapters.
format	Student Project
author	Mohamad Zali, Mohamad Faizul Kusim, Aidi Shahrizad
author_facet	Mohamad Zali, Mohamad Faizul Kusim, Aidi Shahrizad
author_sort	Mohamad Zali, Mohamad Faizul
title	The online purchase intention among graduates / Mohamad Faizul Mohamad Zali and Aidi Shahrizad Kusim
title_short	The online purchase intention among graduates / Mohamad Faizul Mohamad Zali and Aidi Shahrizad Kusim
title_full	The online purchase intention among graduates / Mohamad Faizul Mohamad Zali and Aidi Shahrizad Kusim
title_fullStr	The online purchase intention among graduates / Mohamad Faizul Mohamad Zali and Aidi Shahrizad Kusim
title_full_unstemmed	The online purchase intention among graduates / Mohamad Faizul Mohamad Zali and Aidi Shahrizad Kusim
title_sort	online purchase intention among graduates / mohamad faizul mohamad zali and aidi shahrizad kusim
publisher	Faculty of Business and Management
publishDate	2013
url	http://ir.uitm.edu.my/id/eprint/25258/ http://ir.uitm.edu.my/id/eprint/25258/1/PPb_MOHAMAD%20FAIZUL%20MOHAMAD%20ZALI%20BM%20M%2013_5.pdf
first_indexed	2023-09-18T23:14:23Z
last_indexed	2023-09-18T23:14:23Z
_version_	1777419014724648960

The online purchase intention among graduates / Mohamad Faizul Mohamad Zali and Aidi Shahrizad Kusim

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