The level of consumers awareness on internet banking / Mastura Muhamat

The purpose of this research is to examine the level of consumer awareness on internet banking and the most factors influencing consumer awareness toward internet banking. It is conducted to determine if there is any relationship between consumer awareness on internet banking and advertisements, pub...

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Bibliographic Details
Main Author:	Muhamat, Mastura
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Subjects:	Awareness Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Banking Computer networks. Electronic information resources . Including the Internet
Online Access:	http://ir.uitm.edu.my/id/eprint/25235/ http://ir.uitm.edu.my/id/eprint/25235/1/PPb_MASTURA%20MUHAMAT%20BM%20M%2011_5.pdf

id	uitm-25235
recordtype	eprints
spelling	uitm-252352019-09-26T03:45:49Z http://ir.uitm.edu.my/id/eprint/25235/ The level of consumers awareness on internet banking / Mastura Muhamat Muhamat, Mastura Awareness Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Banking Computer networks. Electronic information resources . Including the Internet The purpose of this research is to examine the level of consumer awareness on internet banking and the most factors influencing consumer awareness toward internet banking. It is conducted to determine if there is any relationship between consumer awareness on internet banking and advertisements, publicity and social influences. The researcher chooses to use descriptive research design as a research method and the researcher also use survey in order to collect the data. Data used in this research are primary data and so on secondary data such as journals and articles. The researcher also use structured questionnaire design to obtain the data in order to convenience the respondent to give feedback since most of them bust with their daily life. From the result, researcher found that the most influencing factors contribute to the level consumer awareness on internet banking is social influences, followed by advertisements and publicity. For the last chapter in this research which is include the conclusion and recommendation of the research, the conclusion is to summarize of finding, which will answer to the research questions and research objectives. The recommendations show the way how to increase the level of consumer awareness on internet banking. Faculty of Business and Management 2011 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25235/1/PPb_MASTURA%20MUHAMAT%20BM%20M%2011_5.pdf Muhamat, Mastura (2011) The level of consumers awareness on internet banking / Mastura Muhamat. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Awareness Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Banking Computer networks. Electronic information resources . Including the Internet
spellingShingle	Awareness Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Banking Computer networks. Electronic information resources . Including the Internet Muhamat, Mastura The level of consumers awareness on internet banking / Mastura Muhamat
description	The purpose of this research is to examine the level of consumer awareness on internet banking and the most factors influencing consumer awareness toward internet banking. It is conducted to determine if there is any relationship between consumer awareness on internet banking and advertisements, publicity and social influences. The researcher chooses to use descriptive research design as a research method and the researcher also use survey in order to collect the data. Data used in this research are primary data and so on secondary data such as journals and articles. The researcher also use structured questionnaire design to obtain the data in order to convenience the respondent to give feedback since most of them bust with their daily life. From the result, researcher found that the most influencing factors contribute to the level consumer awareness on internet banking is social influences, followed by advertisements and publicity. For the last chapter in this research which is include the conclusion and recommendation of the research, the conclusion is to summarize of finding, which will answer to the research questions and research objectives. The recommendations show the way how to increase the level of consumer awareness on internet banking.
format	Student Project
author	Muhamat, Mastura
author_facet	Muhamat, Mastura
author_sort	Muhamat, Mastura
title	The level of consumers awareness on internet banking / Mastura Muhamat
title_short	The level of consumers awareness on internet banking / Mastura Muhamat
title_full	The level of consumers awareness on internet banking / Mastura Muhamat
title_fullStr	The level of consumers awareness on internet banking / Mastura Muhamat
title_full_unstemmed	The level of consumers awareness on internet banking / Mastura Muhamat
title_sort	level of consumers awareness on internet banking / mastura muhamat
publisher	Faculty of Business and Management
publishDate	2011
url	http://ir.uitm.edu.my/id/eprint/25235/ http://ir.uitm.edu.my/id/eprint/25235/1/PPb_MASTURA%20MUHAMAT%20BM%20M%2011_5.pdf
first_indexed	2023-09-18T23:14:20Z
last_indexed	2023-09-18T23:14:20Z
_version_	1777419011674341376

The level of consumers awareness on internet banking / Mastura Muhamat

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