A study on the effectiveness of promotion done by ATCEN Sdn Bhd / Mardiana Mokhtar

The research explores the Effectiveness of Promotion done by ATCEN. Factors included are personal selling, public relation, sales promotion, and websites. In May until October 2009 showed the reduce number of participants who attend ATCEN programs. Due to that problem matter, researcher do the resea...

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Bibliographic Details
Main Author:	Mokhtar, Mardiana
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Marketing Telemarketing. Internet marketing Marketing research. Marketing research companies. Sales forecasting
Online Access:	http://ir.uitm.edu.my/id/eprint/25213/ http://ir.uitm.edu.my/id/eprint/25213/1/PPb_MARDIANA%20MOKHTAR%20BM%20M%2009_5.pdf

id	uitm-25213
recordtype	eprints
spelling	uitm-252132019-09-25T08:07:02Z http://ir.uitm.edu.my/id/eprint/25213/ A study on the effectiveness of promotion done by ATCEN Sdn Bhd / Mardiana Mokhtar Mokhtar, Mardiana Marketing Telemarketing. Internet marketing Marketing research. Marketing research companies. Sales forecasting The research explores the Effectiveness of Promotion done by ATCEN. Factors included are personal selling, public relation, sales promotion, and websites. In May until October 2009 showed the reduce number of participants who attend ATCEN programs. Due to that problem matter, researcher do the research study on the effectiveness of promotion tools done by ATCEN. Participants who completed the questionnaire must be individual who already attend any of ATCEN programs. The objectives of this study is to know the level of the effectiveness of promotion done by ATCEN, to rank the promotional tools, to examine the distribution of promotional tools towards promotion effectiveness, and to give the recommendation to the company on what are other promotional tools that they can use in time to come. In this study, the researcher used the research design of descriptive research and exploratory research. For sampling technique, researcher used Convenience Sampling in Non-Probability for this study. Researcher distributed 100 of questionnaires to be answered by self administered and by mail but manage to get 80 of them. Reliability test, frequency, and cross tabulation has been used in this study to get the data from the questionnaire. The findings showed that promotion made by ATCEN is effective and the most effective tool is Public Relation while Website is the least effective tool. The researcher also gave some recommendation to ATCEN Sdn Bhd to improve their promotion efforts to become more effective. All the data gathered from the questionnaire has been analyzed by using Statistic Package for Social Science (SPSS) version 14.0. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25213/1/PPb_MARDIANA%20MOKHTAR%20BM%20M%2009_5.pdf Mokhtar, Mardiana (2009) A study on the effectiveness of promotion done by ATCEN Sdn Bhd / Mardiana Mokhtar. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Telemarketing. Internet marketing Marketing research. Marketing research companies. Sales forecasting
spellingShingle	Marketing Telemarketing. Internet marketing Marketing research. Marketing research companies. Sales forecasting Mokhtar, Mardiana A study on the effectiveness of promotion done by ATCEN Sdn Bhd / Mardiana Mokhtar
description	The research explores the Effectiveness of Promotion done by ATCEN. Factors included are personal selling, public relation, sales promotion, and websites. In May until October 2009 showed the reduce number of participants who attend ATCEN programs. Due to that problem matter, researcher do the research study on the effectiveness of promotion tools done by ATCEN. Participants who completed the questionnaire must be individual who already attend any of ATCEN programs. The objectives of this study is to know the level of the effectiveness of promotion done by ATCEN, to rank the promotional tools, to examine the distribution of promotional tools towards promotion effectiveness, and to give the recommendation to the company on what are other promotional tools that they can use in time to come. In this study, the researcher used the research design of descriptive research and exploratory research. For sampling technique, researcher used Convenience Sampling in Non-Probability for this study. Researcher distributed 100 of questionnaires to be answered by self administered and by mail but manage to get 80 of them. Reliability test, frequency, and cross tabulation has been used in this study to get the data from the questionnaire. The findings showed that promotion made by ATCEN is effective and the most effective tool is Public Relation while Website is the least effective tool. The researcher also gave some recommendation to ATCEN Sdn Bhd to improve their promotion efforts to become more effective. All the data gathered from the questionnaire has been analyzed by using Statistic Package for Social Science (SPSS) version 14.0.
format	Student Project
author	Mokhtar, Mardiana
author_facet	Mokhtar, Mardiana
author_sort	Mokhtar, Mardiana
title	A study on the effectiveness of promotion done by ATCEN Sdn Bhd / Mardiana Mokhtar
title_short	A study on the effectiveness of promotion done by ATCEN Sdn Bhd / Mardiana Mokhtar
title_full	A study on the effectiveness of promotion done by ATCEN Sdn Bhd / Mardiana Mokhtar
title_fullStr	A study on the effectiveness of promotion done by ATCEN Sdn Bhd / Mardiana Mokhtar
title_full_unstemmed	A study on the effectiveness of promotion done by ATCEN Sdn Bhd / Mardiana Mokhtar
title_sort	study on the effectiveness of promotion done by atcen sdn bhd / mardiana mokhtar
publisher	Faculty of Business and Management
publishDate	2009
url	http://ir.uitm.edu.my/id/eprint/25213/ http://ir.uitm.edu.my/id/eprint/25213/1/PPb_MARDIANA%20MOKHTAR%20BM%20M%2009_5.pdf
first_indexed	2023-09-18T23:14:18Z
last_indexed	2023-09-18T23:14:18Z
_version_	1777419009086455808

A study on the effectiveness of promotion done by ATCEN Sdn Bhd / Mardiana Mokhtar

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