Factors that influence fast food consumption behavior among hospitality students at Universiti Utara Malaysia Sintok, Kedah / Nur Syahirah Sahak & Nur Afif Nabilah Abu Bakar

Fast food restaurant becomes wisely adopted in developing country including Malaysia. This is because the demand for fast food is increasing among Malaysian citizen that prefer eaten away from home. Fast food is a type of food that able to be prepared in a short time period and sell to the customer...

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Main Authors: Sahak, Nur Syahirah, Abu Bakar, Afif Nabilah
Format: Student Project
Language:English
Published: Faculty of Hotel and Tourism 2018
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/25206/
http://ir.uitm.edu.my/id/eprint/25206/1/PPb_NUR%20SYAHIRAH%20SAHAK_NUR%20AFIF%20NABILAH%20ABU%20BAKAR%20T%20HM%2018_5.pdf
id uitm-25206
recordtype eprints
spelling uitm-252062019-08-28T07:00:57Z http://ir.uitm.edu.my/id/eprint/25206/ Factors that influence fast food consumption behavior among hospitality students at Universiti Utara Malaysia Sintok, Kedah / Nur Syahirah Sahak & Nur Afif Nabilah Abu Bakar Sahak, Nur Syahirah Abu Bakar, Afif Nabilah Nutrition. Foods and food supply Hospitality industry. Hotels, clubs, restaurants, etc. Food service Food service Restaurants, cafeterias, tearooms, etc. Fast food restaurant becomes wisely adopted in developing country including Malaysia. This is because the demand for fast food is increasing among Malaysian citizen that prefer eaten away from home. Fast food is a type of food that able to be prepared in a short time period and sell to the customer at a reasonable price. Therefore, this research is conducted to study the factors that influence fast food consumption behavior among Hospitality students at Universiti Utara Malaysia (UUM), Sintok, Kedah. Conceptually, the independent variable (trust, health awareness, availability and subjective norms) will be affected by the dependent variables (fast food consumption behavior). By using descriptive research design for this study, the researcher would have a deeper understanding of factors that influence university students to consume fast food at fast food restaurant in Malaysia. The survey has been conducted by distributing a questionnaire to the sample size of the population which is the students who majoring Hospitality courses at UUM. Then, the data and information collected were analyzed by using Software Package for Social Sciences (SPSS). The result shows that the factors of trust, availability and subjective norms can influence fast food consumption behavior. Besides, the most critical factor that influence fast food consumption behavior in this study is subjective norms. Faculty of Hotel and Tourism 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25206/1/PPb_NUR%20SYAHIRAH%20SAHAK_NUR%20AFIF%20NABILAH%20ABU%20BAKAR%20T%20HM%2018_5.pdf Sahak, Nur Syahirah and Abu Bakar, Afif Nabilah (2018) Factors that influence fast food consumption behavior among hospitality students at Universiti Utara Malaysia Sintok, Kedah / Nur Syahirah Sahak & Nur Afif Nabilah Abu Bakar. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Nutrition. Foods and food supply
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Food service
Restaurants, cafeterias, tearooms, etc.
spellingShingle Nutrition. Foods and food supply
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Food service
Restaurants, cafeterias, tearooms, etc.
Sahak, Nur Syahirah
Abu Bakar, Afif Nabilah
Factors that influence fast food consumption behavior among hospitality students at Universiti Utara Malaysia Sintok, Kedah / Nur Syahirah Sahak & Nur Afif Nabilah Abu Bakar
description Fast food restaurant becomes wisely adopted in developing country including Malaysia. This is because the demand for fast food is increasing among Malaysian citizen that prefer eaten away from home. Fast food is a type of food that able to be prepared in a short time period and sell to the customer at a reasonable price. Therefore, this research is conducted to study the factors that influence fast food consumption behavior among Hospitality students at Universiti Utara Malaysia (UUM), Sintok, Kedah. Conceptually, the independent variable (trust, health awareness, availability and subjective norms) will be affected by the dependent variables (fast food consumption behavior). By using descriptive research design for this study, the researcher would have a deeper understanding of factors that influence university students to consume fast food at fast food restaurant in Malaysia. The survey has been conducted by distributing a questionnaire to the sample size of the population which is the students who majoring Hospitality courses at UUM. Then, the data and information collected were analyzed by using Software Package for Social Sciences (SPSS). The result shows that the factors of trust, availability and subjective norms can influence fast food consumption behavior. Besides, the most critical factor that influence fast food consumption behavior in this study is subjective norms.
format Student Project
author Sahak, Nur Syahirah
Abu Bakar, Afif Nabilah
author_facet Sahak, Nur Syahirah
Abu Bakar, Afif Nabilah
author_sort Sahak, Nur Syahirah
title Factors that influence fast food consumption behavior among hospitality students at Universiti Utara Malaysia Sintok, Kedah / Nur Syahirah Sahak & Nur Afif Nabilah Abu Bakar
title_short Factors that influence fast food consumption behavior among hospitality students at Universiti Utara Malaysia Sintok, Kedah / Nur Syahirah Sahak & Nur Afif Nabilah Abu Bakar
title_full Factors that influence fast food consumption behavior among hospitality students at Universiti Utara Malaysia Sintok, Kedah / Nur Syahirah Sahak & Nur Afif Nabilah Abu Bakar
title_fullStr Factors that influence fast food consumption behavior among hospitality students at Universiti Utara Malaysia Sintok, Kedah / Nur Syahirah Sahak & Nur Afif Nabilah Abu Bakar
title_full_unstemmed Factors that influence fast food consumption behavior among hospitality students at Universiti Utara Malaysia Sintok, Kedah / Nur Syahirah Sahak & Nur Afif Nabilah Abu Bakar
title_sort factors that influence fast food consumption behavior among hospitality students at universiti utara malaysia sintok, kedah / nur syahirah sahak & nur afif nabilah abu bakar
publisher Faculty of Hotel and Tourism
publishDate 2018
url http://ir.uitm.edu.my/id/eprint/25206/
http://ir.uitm.edu.my/id/eprint/25206/1/PPb_NUR%20SYAHIRAH%20SAHAK_NUR%20AFIF%20NABILAH%20ABU%20BAKAR%20T%20HM%2018_5.pdf
first_indexed 2023-09-18T23:14:17Z
last_indexed 2023-09-18T23:14:17Z
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