Effectiveness of Customer Relationship Management (CRM) towards enhancing customer loyalty in Epic Evolution (M) Sdn Bhd, Johor / Lily Suryana Roslaili

Customer relationship management (CRM) is the overall process of building and maintaining profitability customers’ relationship by delivering superior customer value and satisfaction. CRM will give many advantages to the company and the main advantage is to enhance customer loyalty in the company. B...

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Bibliographic Details
Main Author:	Roslaili, Lily Suryana
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Subjects:	Market surveys. Including brand choice. Brand loyalty Consumer satisfaction Customer services. Customer relations
Online Access:	http://ir.uitm.edu.my/id/eprint/25114/ http://ir.uitm.edu.my/id/eprint/25114/1/PPb_LILY%20SURYANA%20ROSLAILI%20BM%20M%2011_5.pdf

id	uitm-25114
recordtype	eprints
spelling	uitm-251142019-09-25T02:44:02Z http://ir.uitm.edu.my/id/eprint/25114/ Effectiveness of Customer Relationship Management (CRM) towards enhancing customer loyalty in Epic Evolution (M) Sdn Bhd, Johor / Lily Suryana Roslaili Roslaili, Lily Suryana Market surveys. Including brand choice. Brand loyalty Consumer satisfaction Customer services. Customer relations Customer relationship management (CRM) is the overall process of building and maintaining profitability customers’ relationship by delivering superior customer value and satisfaction. CRM will give many advantages to the company and the main advantage is to enhance customer loyalty in the company. Besides that, CRM indirectly will increase profitability in company. This study conducted focusing on the “Effectiveness of Customer Relationship Management (CRM) Towards Enhancing Customer Loyalty in Epic Evolution (M) Sdn Bhd, Johor”. The main objectives of this study are (1) to determine the level of effectiveness of CRM towards customer loyalty in Epic Evolution, (2) to identify the factors that contribute to the effectiveness of CRM in Epic Evolution Sdn Bhd (Johor), (3) to analyze the alternative to improve the customer relationship with Epic Evolution and their customers. Faculty of Business and Management 2011 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25114/1/PPb_LILY%20SURYANA%20ROSLAILI%20BM%20M%2011_5.pdf Roslaili, Lily Suryana (2011) Effectiveness of Customer Relationship Management (CRM) towards enhancing customer loyalty in Epic Evolution (M) Sdn Bhd, Johor / Lily Suryana Roslaili. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Market surveys. Including brand choice. Brand loyalty Consumer satisfaction Customer services. Customer relations
spellingShingle	Market surveys. Including brand choice. Brand loyalty Consumer satisfaction Customer services. Customer relations Roslaili, Lily Suryana Effectiveness of Customer Relationship Management (CRM) towards enhancing customer loyalty in Epic Evolution (M) Sdn Bhd, Johor / Lily Suryana Roslaili
description	Customer relationship management (CRM) is the overall process of building and maintaining profitability customers’ relationship by delivering superior customer value and satisfaction. CRM will give many advantages to the company and the main advantage is to enhance customer loyalty in the company. Besides that, CRM indirectly will increase profitability in company. This study conducted focusing on the “Effectiveness of Customer Relationship Management (CRM) Towards Enhancing Customer Loyalty in Epic Evolution (M) Sdn Bhd, Johor”. The main objectives of this study are (1) to determine the level of effectiveness of CRM towards customer loyalty in Epic Evolution, (2) to identify the factors that contribute to the effectiveness of CRM in Epic Evolution Sdn Bhd (Johor), (3) to analyze the alternative to improve the customer relationship with Epic Evolution and their customers.
format	Student Project
author	Roslaili, Lily Suryana
author_facet	Roslaili, Lily Suryana
author_sort	Roslaili, Lily Suryana
title	Effectiveness of Customer Relationship Management (CRM) towards enhancing customer loyalty in Epic Evolution (M) Sdn Bhd, Johor / Lily Suryana Roslaili
title_short	Effectiveness of Customer Relationship Management (CRM) towards enhancing customer loyalty in Epic Evolution (M) Sdn Bhd, Johor / Lily Suryana Roslaili
title_full	Effectiveness of Customer Relationship Management (CRM) towards enhancing customer loyalty in Epic Evolution (M) Sdn Bhd, Johor / Lily Suryana Roslaili
title_fullStr	Effectiveness of Customer Relationship Management (CRM) towards enhancing customer loyalty in Epic Evolution (M) Sdn Bhd, Johor / Lily Suryana Roslaili
title_full_unstemmed	Effectiveness of Customer Relationship Management (CRM) towards enhancing customer loyalty in Epic Evolution (M) Sdn Bhd, Johor / Lily Suryana Roslaili
title_sort	effectiveness of customer relationship management (crm) towards enhancing customer loyalty in epic evolution (m) sdn bhd, johor / lily suryana roslaili
publisher	Faculty of Business and Management
publishDate	2011
url	http://ir.uitm.edu.my/id/eprint/25114/ http://ir.uitm.edu.my/id/eprint/25114/1/PPb_LILY%20SURYANA%20ROSLAILI%20BM%20M%2011_5.pdf
first_indexed	2023-09-18T23:14:04Z
last_indexed	2023-09-18T23:14:04Z
_version_	1777418994962137088

Effectiveness of Customer Relationship Management (CRM) towards enhancing customer loyalty in Epic Evolution (M) Sdn Bhd, Johor / Lily Suryana Roslaili

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