Tiger Airways’s strategies and competitive advantage / Lailatul Fahmi Abu Bakar
Firstly, the purpose of this research is to identify strategies used by Tiger Airways in highly competitive airlines market. In addition, this research also to determine the competitive advantage gained by Tiger Airways in the airline industry. This research focused on the low cost airlines industry...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2013
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| Online Access: | http://ir.uitm.edu.my/id/eprint/25109/ http://ir.uitm.edu.my/id/eprint/25109/1/PPb_LAILATUL%20FAHMI%20ABU%20BAKAR%20BM%20M%2013_5.pdf |