Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin

FAMA has introduced the Agromas brand to promote agro products that have the potential for the domestic and export markets. The market shares of Agromas product in FAMA Tangkak was increased every year. It shows that SMI’s products are more acceptable nowadays in the market. The objective of the st...

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Bibliographic Details
Main Author:	Sharifpuddin, Khairul Bariah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Marketing Market surveys. Including brand choice. Brand loyalty
Online Access:	http://ir.uitm.edu.my/id/eprint/25078/ http://ir.uitm.edu.my/id/eprint/25078/1/PPb_KHAIRUL%20BARIAH%20SHARIFPUDDIN%20M%20BM%2010_5.pdf

id	uitm-25078
recordtype	eprints
spelling	uitm-250782019-09-25T01:49:49Z http://ir.uitm.edu.my/id/eprint/25078/ Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin Sharifpuddin, Khairul Bariah Marketing Market surveys. Including brand choice. Brand loyalty FAMA has introduced the Agromas brand to promote agro products that have the potential for the domestic and export markets. The market shares of Agromas product in FAMA Tangkak was increased every year. It shows that SMI’s products are more acceptable nowadays in the market. The objective of the study is to know the level of brand equity for Agromas products at FAMA Tangkak, to determine the level of brand equity for Agromas products at FAMA, to identify the relationships between factors that affects toward brand equity, to determine the most influence factors that affects Agromas products in terms of brand equity, to identify the correlations between factors toward brand equity and to identify recommendation to improve Agromas products in terms of brand equity in FAMA Tangkak. The results of the research were obtained by using six methods which was reliability test, frequency distribution, hypothesis testing, chi-square, correlation analysis and backward regression. The process of analyzing and interpreting of the data was presented through tables. All the objectives of this study had been achieved. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25078/1/PPb_KHAIRUL%20BARIAH%20SHARIFPUDDIN%20M%20BM%2010_5.pdf Sharifpuddin, Khairul Bariah (2010) Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Market surveys. Including brand choice. Brand loyalty
spellingShingle	Marketing Market surveys. Including brand choice. Brand loyalty Sharifpuddin, Khairul Bariah Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin
description	FAMA has introduced the Agromas brand to promote agro products that have the potential for the domestic and export markets. The market shares of Agromas product in FAMA Tangkak was increased every year. It shows that SMI’s products are more acceptable nowadays in the market. The objective of the study is to know the level of brand equity for Agromas products at FAMA Tangkak, to determine the level of brand equity for Agromas products at FAMA, to identify the relationships between factors that affects toward brand equity, to determine the most influence factors that affects Agromas products in terms of brand equity, to identify the correlations between factors toward brand equity and to identify recommendation to improve Agromas products in terms of brand equity in FAMA Tangkak. The results of the research were obtained by using six methods which was reliability test, frequency distribution, hypothesis testing, chi-square, correlation analysis and backward regression. The process of analyzing and interpreting of the data was presented through tables. All the objectives of this study had been achieved.
format	Student Project
author	Sharifpuddin, Khairul Bariah
author_facet	Sharifpuddin, Khairul Bariah
author_sort	Sharifpuddin, Khairul Bariah
title	Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin
title_short	Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin
title_full	Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin
title_fullStr	Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin
title_full_unstemmed	Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin
title_sort	factors that affects agromas products in terms of brand equity based on retailers perspective at fama tangkak / khairul bariah sharifpuddin
publisher	Faculty of Business and Management
publishDate	2010
url	http://ir.uitm.edu.my/id/eprint/25078/ http://ir.uitm.edu.my/id/eprint/25078/1/PPb_KHAIRUL%20BARIAH%20SHARIFPUDDIN%20M%20BM%2010_5.pdf
first_indexed	2023-09-18T23:14:00Z
last_indexed	2023-09-18T23:14:00Z
_version_	1777418989830406144

Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin

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